OMMA Today Editions for January 2017
OMMA Today - Tuesday, Jan. 17, 2017
Facebook Joins Station F As Launch Partner
Google Assistant Code Suggests Payment Service Is Coming
Maropost To Launch Sales Cloud
Nativo Names Haake SVP Marketing, Hits Reset On Programmatic Display Mistakes
Centro Improves Workflow, Communications Features On Media-Buying Software Platform
Facebook Steers Publishers To Long-Form Video
AppsFlyer Raises Additional $56 Million For Mobile Marketing Measurement
Trump May Tap Google Critic To Head FTC
FitTea Allegedly Failed To Disclose Paid Instagram Endorsements
OMMA Today - Monday, Jan. 16, 2017
22% Of Retailers Have No Triggered Email Strategy
Google: Advertisers Benefit From Quarterly Failure Reports
Facebook Going After 'Fake News,' Abroad
Yieldbot Names New Chief Revenue, Chief Product Officers
Such A Deal! Fox Will Sell Digital-Only Super Bowl Ads
Triton Digital, Zemeho Partnership Enables Mobile Games To Be Accessed Programmatically
Uber Launches Movement Maps In Email, Boosts Engagement
'WaPo' Kicks Off Newsletter, 'NYT' Launches New Section
OMMA Today - Friday, Jan. 13, 2017
'BuzzFeed' Sells Merchandise With Trump's 'Garbage' Claim
Wheeler Warns Against Nixing Net Neutrality Rules
Snapchat Tests New Search Feature
Obama In New 360-Degree White House Tour Out Now
What's The Potential For Programmatic Video?
Google Maps Gets Option To Pay For Uber, Lyft Rides In App
Rubicon Project Reportedly Exploring Potential Sale
Marketers Search For Campaign Data From Virtual Assistants
Guardian U.S. Names Webster Interim CEO
Arms Race To Annoy Prospects?
OMMA Agency Of The Year: Huge
Creative All Star: Aaron Shapiro
OMMA Today - Thursday, Jan. 12, 2017
Apple To Push Original Content
Digital-Savvy Gen Z Consumers Cling To Physical Stores, Brand Experiences
Velocidi Closes $12 Million Series A Funding Round
Hamas Catfished Israeli Defense Forces
MPA: Print, Digital Audience Rises 5.5%
'Variety' Launches Branded Content Studio
Campaign Monitor Introduces Template Management For Teams
AT&T And Verizon Violating Net Neutrality, Wheeler Tells Senate
Google Introduces AMP Lite For Slow Networks, Low-Ram Devices
OMMA Today - Wednesday, Jan. 11, 2017
Facebook Journal Project Pushes For Better Digital News
Tech Spending Growth Revised To 3.2% In 2017
Instagram Tests Full-Screen, Auto-Play Video Ads
Email Privacy Act Reintroduced In Congress
CES 2017: The Dawn Of The Third Connected Era
In Farewell Address, Obama Warns Against Social Media Bubbles
'BuzzFeed' Catches Hell For Publishing Trump Dossier
Universal Pictures Home Entertainment Names Vizion Search Agency Of Record
Media All Star: David Smith
OMMA Today - Tuesday, Jan. 10, 2017
Mayer Resigns From Yahoo Board, Remaining Assets To Become Altaba
Alan Cohen Takes Reins At Quigley-Simpson, Says 'Performance Media' Is The New Programmatic
GEICO Launches Voice-Responsive Assistant
Spongecell Launches HTML5 Format For Personalized Video
Sharethrough Bows Integration With Adelphic, Looks To Boost Native Investment For Ad Buyers
Understanding How To Use Data Becomes Marketers' Most Important Skill
Choozle Raises $2.4 Million, Triples Revenue
Email Volume Increased Post-Christmas Year-Over-Year
Facebook Preps Mid-Roll Ads, But What About UX?
OMMA Today - Monday, Jan. 9, 2017
Amazon Maintains Lead On Google For Place To Begin Searches
Bridg Launches Marketing Platform For Restaurateurs
Using AI And Machine Learning To Personalize Content
'Vanity Fair,' Cheddar Partner For Weekly Live Series
The Snapchat Spectacle
Mountain Dew Debuts Mobile-First Global Campaign, Packaging
More From Some Very Dishonest Media, Honestly
Facebook Prepping Mid-Roll Video Ads?
OMMA Today - Friday, Jan. 6, 2017
Facebook Taps Campbell Brown To Lead News Partnerships
Music Streaming Doubles In 2016, Song Sales Dive
VideoAmp, Immersv Partner To Enhance VR/360 Advertising
IAB Tech Labs Simplifies Mobile Viewability, Takes Control Of Verification
'BuzzFeed' 'Tasty' Cookbook Becomes Bestseller
4 Charged With Hate Crimes For Live Streamed Torture
Mattel Finds Voice In Aristotle With Help From Microsoft Bing, Cortana
CES And The Brands Of The Internet Of Things
Fearless Forecasts For The Ad Biz, V2017
Creative All Star: Alex Bogusky
Marketing All Star: Bob Liodice
OMMA Today - Thursday, Jan. 5, 2017
Apple Stops 'New York Times' Apps In China
Snapchat Accused Of Misrepresenting Growth
Media, Tech M&A Deal Values Soar In 2016
Marketing Helps Fuel Cloud Growth, Up 25% Year-Over-Year
AOL Launches BrandBuilder Framework At CES
Forget Clicks And Views, The Future Is All About Listening
'Medium' Layoffs Spell End Of Promoted Stories
Bing, Google Up Their Fitness Game
Google Halts Flash In Interactive Media Ads SDKs
OMMA Today - Wednesday, Jan. 4, 2017
Hulu Strikes Deal With CBS For Live Pay TV Service
Political Digital Ad Spend Soars As Targeting Comes Of Age
Pandora Unveils 'Muted' Video, Responsive Ads
Stephen Colvin To Head Bloomberg Live, Expands Monetization Strategies
Smartphone Search Revenue Demonstrates Strength
Vivint Smart Home Finds 735% Sales Lift Through Native Ads
Just One OTT Sub Becoming Two For Consumers, Research Says
Agency Veteran Vaynerchuk Acquires PureWow, Genesis Of New Online Company
Google, Researchers Seek To Develop Brand Search As A Metric
Medium Cuts One-Third Of Staff, Shifts To New Writing Model
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