Denver-based Booyah Online Advertising has promoted Troy Lerner to president, replacing founder Michael Shehan, who remains as CEO and president of sister company SpotXchange, the online video ad network. Lerner was previously agency VP. Lerner joined Booyah in 2005 from Avenue A/Razorfish, where he was senior strategy manager.  The 10-year-old agency had originally focused on paid search and now offers a full line of digital services, including display, email, social media and online video. Booyah's clients include DISH Network, Teleflora, Vail Resorts, Qdoba, Dirt Devil, Vitamin Shoppe and Little Tikes.

After suffering weaker sales, Best Buy is thinking small: It says it will focus on expanding its petite Best Buy Mobile stores, which are about 1,400 square feet, and shrink its regular stores by about 10% in the next three to five years. In presentations to investors and analysts, the Minneapolis-based chain says it is all part of its mission to look beyond individual products to larger issues of connectivity. "Technology is connecting the world, and we believe it's changing the world for the better," says CEO Brian J. Dunn, in its release explaining the changes. "We recognize that …

Kimberly-Clarke's Huggies brand has named Ogilvy & Mather as its digital agency of record following a review. The brand says it plans to grow the use of online media as part of its overall marketing mix. "We understand the importance of using digital channels and mobile platforms to connect with today's moms.  Ogilvy delivered an innovative approach that demonstrated unique insights into the digital behavior of moms that we believe will significantly increase our opportunity to engage moms across digital channels," said Jeff Jarrett, global digital director for the company, in a release. Ogilvy has handled the advertising, …

Customer insight communities company Communispace is partnering with the Ad Council, a non-profit organization that delivers critical, public awareness messages to the American public.  The deal will let the Ad Council get consumer insights from private online communities on topics like preventative health, education, and community well-being. Communispace had done research through its IdeaSpaces communities around the Ad Council's Child Passenger Safety PSA campaign in the Fall of 2010.  Communispace used participant insights to develop strategies for educating parents on child transportation safety measures. The firm says the Ad Council will be using these insights to help shape the …

Maytag is introducing a new brand campaign that it hopes will warm up its old-reliable image, while at the same time building on its never-breaks-down brand equity. The famed Maytag Repairman gets a cameo in the TV spots, but the focus is now on contents of the machine, themed "What's Inside Matters." Ads show a family quilt getting dragged from picnic to campout to station wagon to laundry room, or a rag doll getting roughed up at a tea party. "We wanted to shift the focus to the mundane urgencies that people connect with dependability," Jim Paul, VP/creative director …

Interpublic Group's Mediabrands – consisting of UM and Initiative, and named Media magazine's agency holding company of the year for both 2010 and 2010 – is realigning to fit what IPG calls a new "client-centric" strategy.  As part of the changes, its Mediabrands Ventures unit will be absorbed into Mediabrands itself, with Ventures CEO Matt Freeman moving to IPG's McCann Erickson in the new post of vice-chairman, global chief innovation officer.

WPP Group's Ogilvy & Mather has been named digital agency of record for Kimberly-Clark's Huggies brand.  Olgilvy has been Huggies' overall ad agency in many markets for more than a decade, and took on the brand in North America last year.  The new digital assignment will be handled out of Ogilvy's  Chicago and New York offices under  Brandon Berger, who joined the agency recently as  its first global chief digital officer.

Flipboard, the popular iPad app for aggregating content from social networks and other sites in magazine format, has added its first brand partner: Oprah. Every new Flipboard download will include a section contains stories, updates and select programming from The Oprah Winfrey Show, Oprah.com, O Magazine and OWN: Oprah Winfrey network. Is there an Oprah theme here? The move stems in part from the TV personality's expressed affinity for the Apple tablet. "This is a great way for Oprah's audience all over the world to have access to and share content from Oprah's various platforms," said Glenn Kaino, senior …

There are two new TV spots out from performance apparel maker Under Armour touting its Charged Cotton line. The ads take place in a darkened Dick's Sporting Goods store, and show UA athletes racing about the store in their Charged Cotton sports apparel, with bolts of electricity coursing through their shirts.  The athletes in the ads include Olympic swimming champ Michael Phelps, Miles Austin of the Dallas Cowboys and Crystal Langhorne of the WNBA's Washington Mystics.  At the end of the spot, Austin takes a flying jump off a t-shirt display and leaps 'into' a large in-store poster promoting …

Major appliance brand Maytag has a new campaign in the spin called "What's Inside Matters." I haven't seen it yet, but from the description I'm thinking it has a kind of Toy Story feel, since it follows the daily adventures of a doll and blanket. The title, according to the company, is a kind of double-entendre referring both to what the machines are made of and what people put in them. The campaign, by creative AOR Arc Worldwide, part of Leo Burnett, comprises two TV spots. They follow the family blanket and a favorite doll through their daily travails, …