On the heels of announcing the Tom Hanks-produced “Electric City” animated series for Yahoo, the Web portal Friday unveiled its latest original programming effort—“Blindsided,” a show what will prank top athletes each week. Developed by Yahoo Sports in partnership with Electus and IAC-owned Collegehumer, the new video series debuting Jan. 19 will have fun at the expense of NFL, NBA and MLB athletes including the New York Knicks’ Landry Fields and the Baltimore Ravens’ Ray Rice and Bryant McKinnie.  Exclusively sponsoring the show during its 10-week run will be Dr Pepper TEN. The sponsorship will include a “Dr Pepper …

Procter & Gamble, a Worldwide Olympic Partner, is bringing back the 'Thank You Mom" campaign for the London 2012 Olympic Games. The company first launched it for the Vancouver Winter Games.

Facebook has launched a new “Listen With” feature that allows users to listen to music along with friends via the social network who are currently listening to music. People can also listen together in a group while one of their friends plays DJ. To access the feature, someone would look to the Facebook chat sidebar to see which of their friends are listening to music via a note next to their name showing what they’re listening to via one of the available services on the site—Spotify or Rdio. While hovering over a name, a user then clicks the “Listen With” …

Veteran Madison Avenue finance chief Peter Massey has joined [x+1] as president-COO, reporting to Chairman-CEO John Nardone.

Richard Sutton has been named as the global head of sales for CBS Interactive Music Group, and will oversee sales for CBS properties including Last.fm, metrolyrics.com, MP3.com and Radio.com. He joins from WebMD,where he was senior vice president of consumer markets.

At the Consumer Electronics Show on Wednesday, Jonathan Miller, chairman and CEO of News Digital Media and chief digital officer of News Corp., said subscriptions of the Hulu Plus are on faster track than expected. During Variety's Entertainment Summit event, Miller says Hulu Plus will hit around 1.2 million 2011. "Hulu Plus we think will have a multiple of that this year," he added. Why didn't Hulu owners sell last year? "We had real bids [in the] billions," he says. But a fast moving, fast growing marketplace meant little need to rush into a deal. News Corp., Comcast Corp. Walt …

Oil and energy giant Shell has launched a global media review, the client has confirmed. The incumbent is WPP's MediaCom, which has handled the account for about six years. The client spends and estimated $250 million on ads worldwide. Confirming the review, a client rep replied that, "Mediacom has managed the Shell global media buying account since 2005. During this time there have been significant changes in the media landscape and as such it is the right time to review all options."

"Modern Family" star Sofia Vergara, who attributes part of the success of her career to a Pepsi commercial she appeared in years ago, continues to pay the brand back with her reverse bump, starring in a new Diet Pepsi campaign breaking Jan. 15th during TV coverage of the Golden Gloves awards show.

Chain seeks to partially emulate Chipotle's successful formula.

Long-time agency and network veteran Bill Cella has joined college football's Pac-12 Enterprises and Pac-12 Networks as chief revenue officer. Cella was the founding CEO of Magna Global when the Interpublic Group of Companies formed the unit over a decade ago provide market intelligence and negotiating services for IPG's media shops. Prior to that he was the top media buyer and negotiator at IPG's McCann Erickson. Earlier he was on the sales side, most notably at ABC Television Network. After leaving Magna a few years ago, Cella set up a media consultantcy. The Pac-12 is building a media and content …