Sell-side platform AppNexus has named former top AOL ad executive Lynda Clarizio as EVP, corporate development and operations. In that role she will report directly to CEO Brian O’Kelley and be responsible for managing corporate and business development as well as overseeing administrative operations including people, legal and policy affairs. At AOL, Clarizio held various senior positions including president of the company’s Platform-A advertising division and president of Advertising.com. She was also headed AOL’s audience business and was SVP, corporate strategic and financial planning. Most recently, Clarizio was president and CEO of Invision, which offers a management system for …

Waze launching launching ad platform for first time.

NBCUniversal and American Express this morning announced a deal that will combine so-called "t-commerce" (the merchandising of products generated by television) with "m-commerce" (the sales of products via mobile media). The deal, which the companies claim to be a first of its kind, will enable consumers to purchase products "inspired by NBCUniversal TV programs directly from a mobile device while watching the program live.

App marketing platform Trademob has raised $15 million in a second-round funding led by technology equity investor Kennet Partners and including existing backers Tengelmann Ventures and High-Tech Grunderfonds. The Berlin-based company said it will use the money to continue its global expansion and further invest in its technology platform. Started in 2010, Trademob works with advertisers including eBay Classifieds, Universal Music, and ICQ to promote their apps on its platform which it says reaches more than 500 million smartphone users in 190 countries. The company’s system connects with mobile ad networks like AdMob, InMobi and Millennial Media and other …

Celtra said Monday it’s among the first mobile rich media companies to be named a Facebook Preferred Marketing Developer (PMD), the program aimed at connecting advertisers and marketers with experts to build out their presence on the social network. The company has developed HTML5-based rich media units tailored for Facebook’s mobile audience and smartphones and tablet features such as touch, gyro-features and location awareness. Brands including Angry Birds, AT&T, Dunkin’ Donuts, Macy’s, and Mars Chocolate North America have used Celtra’s rich media ads in Facebook’s mobile properties. Facebook most recently expanded its mobile ad opportunities with the launch of

All TV networks use their valuable time slots carefully. Come next February one of the biggest in any TV season will go to rookie CBS drama "Elementary." The show, a modern take on Sherlock Holmes, will get the coveted post Super Bowl slot on Sunday, February 3rd, starting at approximately 10 p.m. ET/7 p.m. PT. "Super Bowl XLVII" typically gives big results to a show that follows the big game -- as well as helping to push nascent shows to new levels. A year ago, NBC "The Voice", which followed the …

Instagram is following the example of another mobile app—Foursquare—in building out its Web presence in contrast to the broader shift underway of Web properties extending to mobile. The popular photo-sharing app today announced the launch of profile pages for the Web, rolling out in the next few days. Not surprisingly, the profiles are photo-centric and position Instagram to take on Pinterest more directly as an image-based social network appealing to brands. “Your web profile features a selection of your recently shared photographs just above your profile photo and bio, giving others a snapshot of the photos you share on Instagram. …

Yahoo on Monday announced an expanded, multi-year deal with Samsung to integrate the Web portal’s connected TV service into the manufacturer’s smart TVs. The agreement will combine Yahoo’s SoundPrint audio fingerprint technology with Samsung’s SyncPlus platform, allowing real-time identification of live or recorded, cable, broadcast and satellite television. Through Yahoo’s “broadcast interactivity” platform, Samsung smart TV owners more broadly receive interactive content that complements TV shows and commercials they're watching and is accessed via a remote, tablet or phone. TV programmers can provide content like trivia, additional show insights, commerce or gaming to increase engagement. Showtime Networks and the …

In September, mobile marketing firm Velti announced closing its largest-ever deal—worth $27 million over two years—with a company described only as a “major U.S. brand.” The major U.S. brand is T-Mobile USA, according to sources with knowledge of the deal. Neither Velti nor T-Mobile would confirm that the wireless carrier is the client in question. But last year Velti handled a large mobile marketing campaign for T-Mobile aimed at promoting the carrier’s 4G service. The 4G PayDay campaign included a trivia contest and drew involvement from more than 1.3 million T-Mobile subscribers, according to Velti. In announcing the …

Apple remains the dominant player in the tablet market but its share of shipments fell steeply in the third quarter as sales of Android-based tablets surged, according to new data from IDC. The iPad’s share of the worldwide tablet market slipped to 50.4% from 65.5% in the second quarter, with rivals such as Samsung and Amazon making inroads with Android-powered alternatives like the Galaxy Tab and Kindle Fire HD. IDC pointed out that Apple also suffered slower demand in the third quarter as consumers awaited news about the rollout of the iPad mini, which launched last Friday, along with …