Real-Time Daily Editions for February 2014
- Real-Time Daily - Friday, Feb. 28, 2014
- Who Says Native Can't Go Programmatic (Or Is It That Programmatic Can't Go Native)?
- SpotXchange Bolsters European Team
- Struq Launches Cross-Device Retargeting Platform For Retailers
- Adaptive Media Names Nguyen CTO
- Y&R's 'Moon' Landing
- Sprint Sponsors Online 'Framily' Oscar Party
- BoostCTR Rebrands Boost Media, Inks Deals With Google, Marin
- Foursquare Opens Up About Programmatic Ads
- Turn Taps Green From Fairfax
- Making Sense of Programmatic Buying
- VivaKi, Xaxis, IBM On Advertisers Better Understanding Programmatic
- Solving Media Buyers' Flat Earth Syndrome
- Three Reasons Why Native Advertising Won't Scale For RTB
- Real-Time Daily - Thursday, Feb. 27, 2014
- Click-Through Rate Shares Top Spot As Favorite Mobile Measurement, Even If You Don't Know How
- Time Inc. Taps Google For Programmatic Sales
- Solving Media Buyers' Flat Earth Syndrome
- Hubspot, Salesforce, Marketo Top List Of Best Marketing Automation Vendors For SMBs
- Consolidation In A Data-Driven Age
- 90% Of Trading Desks Buy Mobile Inventory Via Automation, Ad Spend Set To Double
- Can Programmatic Solve Online Publishing's 'Financial Conundrum'?
- Vibrant Partners With Moat To Measure 'Beyond Viewability'
- 10 Things To Know About Programmatic
- Big New Marketing Push For OMG's Annalect
- BoostCTR Rebrands Boost Media, Inks Deals With Google, Marin
- IBM CEO Rometty Details Mobile Strategies, Focuses On Data, Engagement
- Gaming Oscar Night Buzz
- Real-Time Daily - Wednesday, Feb. 26, 2014
- The Phones Have Ears
- Yandex, Google Partner In RTB Display Ad Deal
- Data And Context for Brand Advertisers Flying Blind Today: Umbel's 'HO' Maycotte
- OpenX Debuts Native Mobile Ad Exchange
- Hyperbabble Of The Day
- The Trade Desk Closes $20 Million Round
- Is January Just a Bad Month For Online Video?
- VivaKi Joins OpenVV Group
- Yes, We're Still Solving The Same Fundamental Problems
- Criteo Appoints Wang As Managing Director, China
- New Trading Desk Focuses On Reaching Multicultural Audiences
- Google Has Eyes On Buy-Side In 2014
- Real-Time Daily - Tuesday, Feb. 25, 2014
- Oracle's BlueKai Buy Broke Our Crystal Ball
- Google Forms Private Programmatic Exchange With Local Media Consortium
- The End Of The Rube Goldberg Ad-Tech Stack
- Marketing Cloud Thickens, Oracle Acquires BlueKai
- The Role Of DSPs In Audience Extension
- Opera Mediaworks Launches Mobile Ad Exchange
- Meredith's Chip Schenck on Programmatic
- Adform Opens Offices In LA, NY
- BloomReach SNAP Personalizes Content In Real-Time
- Accenture Video, Google Glass Explore Wearable Tech For Interactive TV
- Real-Time Daily - Monday, Feb. 24, 2014
- The Anatomy Of The Programmatic Marketplace, Revealed By The Herfindahl Index
- Microsoft Cortana To Give Bing Voice
- Cox Begins Selling Linear TV Inventory Programmatically
- Mobile RTB Not 'All It's Cracked Up To Be'
- Mobile Pre-Roll CPMs Higher Than Desktop In December
- Mindshare Puts Clients In 'The Loop'
- Apple Buys App Start-Up Burstly
- Visa Makes Olympics Sponsorship Count
- Real-Time Daily - Friday, Feb. 21, 2014
- Despite Its Oxymoronic Nature, 'Programmatic Native' Is A Conversation We're Having
- Rocket Fuel Revenue Up Big YoY; Mobile Accounts For 19% In Q4
- Criteo Shells Out $28.8 Million To Acquire Real-Time Email Marketing Platform
- Video, TV Programmatic Media Buying Needs Better Tools, Methods To Avoid Disruption
- Rocket Fuel Partners With 27 Companies, Adds Mobile To Its Package
- Nexage Gives Mobile Publishers More Control, Protection
- Weather Channel's Hlavacek: Revenue 'Justifying' Publisher Investment In Programmatic
- Google Acquires Spider.io To Fight Ad Fraud
- 'NY Times' Eliminates Programmatic Ad Director Job
- Creating Consumer Intimacy In A Big Data World
- Forget CMOs -- Digital's Super Bowl Budgets Are Held By The CFO
- Real-Time Daily - Thursday, Feb. 20, 2014
- The Perfectly Targeted Ad Should Actually Be Imperfect
- AdRoll Steps Up Mobile Game, Now Supports Cross-Device Retargeting
- Viewability Isn't Enough - Relevant-Time Marketing, Native Placement And User Allure Are The Key
- Rubicon Project Opens Office, Data Hub In Tokyo
- The Stage Is Set For Data-Driven Content Marketing
- MediaMath Strikes Deal With Sonobi To Add 'Premium' Inventory
- The Time For Transparency In Display Is Now
- Mobile RTB Platform Opens Office In New York
- Ayzenberg Taps Buckley As VP Of Brand Integration
- Poptip Joins Instagram Gold Rush
- OpenX Names Ex-Hulu Exec Fuelling CFO
- Ad Tech Members Form Council To Combat 'Impression Fraud'
- Real-Time Daily - Wednesday, Feb. 19, 2014
- Consumers Aren't The Only Ones Constantly Being Reached
- Shopzilla Acquires Connexity To Strengthen Audience-Buying Division
- comScore On Partnership Path To Real-Time Audience Measurement, Inks Acxiom, Epsilon, Batanga Deals
- MediaCrossing, Lotame Partner For Next Phase In Media Buying
- Webtrends Names Davis CEO
- PUMA; DigitasLBi
- Jelli Names Schoppmann VP Of Ad Sales
- Adbrain Beta Launches Programmatic Audience Buying Platform For Mobile
- Foodler Hires Kayak Mobile Apps Developer
- Vending Machines Go Digital, Mobile Payments Included
- Real-Time Daily - Tuesday, Feb. 18, 2014
- Programmatic Sophistication: OpenX's Cadogan Explains Rapidly Evolving RTB Landscape
- MediaCrossing, Lotame Partner For Next Phase In Media Buying
- There's An Algorithm For That
- Tapping the Smartphone for Interactive Window Shopping
- New Tech Rewards Viewers For Engaging With Pre-Roll Ads
- Ogilvy Signs On To Test Madison Avenue's New ':30,' Captures 5,500 Bits Of Data About You
- Users Get New Opt-Out Site For Location Tracking
- TapSense Revenue Up 300% In January
- The Definition Of An Ad Impression
- Real-Time Daily - Monday, Feb. 17, 2014
- Honda And Smart Sing Love Songs For V-Day
- Starbucks Turned Me Down, So Dunkin' Won My Data
- How Stock Image Providers Can Provide Predictive Ad Targeting, Improve Search For Marketers
- Google Spent $1B-Plus In Clean Energy
- NEW! NBA Launches Online Ads That Change Apparel Based On Real-Time Weather Reports
- Why You Now Know More Than Your Airline Does
- Reading the iBeacon's Signal: Brick and Mortar Gets A Data Layer
- MassChallenge CEO: Your Idea Will Sound Crazy If It Has Any Merit
- Always-On Lexus 'Reads' Photos In Swimsuit Issue
- Digital Sector Needs Better Definition
