Real-Time Daily Editions for February 2014
Real-Time Daily - Friday, Feb. 28, 2014
Who Says Native Can't Go Programmatic (Or Is It That Programmatic Can't Go Native)?
SpotXchange Bolsters European Team
Struq Launches Cross-Device Retargeting Platform For Retailers
Adaptive Media Names Nguyen CTO
Y&R's 'Moon' Landing
Sprint Sponsors Online 'Framily' Oscar Party
BoostCTR Rebrands Boost Media, Inks Deals With Google, Marin
Foursquare Opens Up About Programmatic Ads
Turn Taps Green From Fairfax
Making Sense of Programmatic Buying
VivaKi, Xaxis, IBM On Advertisers Better Understanding Programmatic
Solving Media Buyers' Flat Earth Syndrome
Three Reasons Why Native Advertising Won't Scale For RTB
Real-Time Daily - Thursday, Feb. 27, 2014
Click-Through Rate Shares Top Spot As Favorite Mobile Measurement, Even If You Don't Know How
Time Inc. Taps Google For Programmatic Sales
Solving Media Buyers' Flat Earth Syndrome
Hubspot, Salesforce, Marketo Top List Of Best Marketing Automation Vendors For SMBs
Consolidation In A Data-Driven Age
90% Of Trading Desks Buy Mobile Inventory Via Automation, Ad Spend Set To Double
Can Programmatic Solve Online Publishing's 'Financial Conundrum'?
Vibrant Partners With Moat To Measure 'Beyond Viewability'
10 Things To Know About Programmatic
Big New Marketing Push For OMG's Annalect
BoostCTR Rebrands Boost Media, Inks Deals With Google, Marin
IBM CEO Rometty Details Mobile Strategies, Focuses On Data, Engagement
Gaming Oscar Night Buzz
Real-Time Daily - Wednesday, Feb. 26, 2014
The Phones Have Ears
Yandex, Google Partner In RTB Display Ad Deal
Data And Context for Brand Advertisers Flying Blind Today: Umbel's 'HO' Maycotte
OpenX Debuts Native Mobile Ad Exchange
Hyperbabble Of The Day
The Trade Desk Closes $20 Million Round
Is January Just a Bad Month For Online Video?
VivaKi Joins OpenVV Group
Yes, We're Still Solving The Same Fundamental Problems
Criteo Appoints Wang As Managing Director, China
New Trading Desk Focuses On Reaching Multicultural Audiences
Google Has Eyes On Buy-Side In 2014
Real-Time Daily - Tuesday, Feb. 25, 2014
Oracle's BlueKai Buy Broke Our Crystal Ball
Google Forms Private Programmatic Exchange With Local Media Consortium
The End Of The Rube Goldberg Ad-Tech Stack
Marketing Cloud Thickens, Oracle Acquires BlueKai
The Role Of DSPs In Audience Extension
Opera Mediaworks Launches Mobile Ad Exchange
Meredith's Chip Schenck on Programmatic
Adform Opens Offices In LA, NY
BloomReach SNAP Personalizes Content In Real-Time
Accenture Video, Google Glass Explore Wearable Tech For Interactive TV
Real-Time Daily - Monday, Feb. 24, 2014
The Anatomy Of The Programmatic Marketplace, Revealed By The Herfindahl Index
Microsoft Cortana To Give Bing Voice
Cox Begins Selling Linear TV Inventory Programmatically
Mobile RTB Not 'All It's Cracked Up To Be'
Mobile Pre-Roll CPMs Higher Than Desktop In December
Mindshare Puts Clients In 'The Loop'
Apple Buys App Start-Up Burstly
Visa Makes Olympics Sponsorship Count
Real-Time Daily - Friday, Feb. 21, 2014
Despite Its Oxymoronic Nature, 'Programmatic Native' Is A Conversation We're Having
Rocket Fuel Revenue Up Big YoY; Mobile Accounts For 19% In Q4
Criteo Shells Out $28.8 Million To Acquire Real-Time Email Marketing Platform
Video, TV Programmatic Media Buying Needs Better Tools, Methods To Avoid Disruption
Rocket Fuel Partners With 27 Companies, Adds Mobile To Its Package
Nexage Gives Mobile Publishers More Control, Protection
Weather Channel's Hlavacek: Revenue 'Justifying' Publisher Investment In Programmatic
Google Acquires To Fight Ad Fraud
'NY Times' Eliminates Programmatic Ad Director Job
Creating Consumer Intimacy In A Big Data World
Forget CMOs -- Digital's Super Bowl Budgets Are Held By The CFO
Real-Time Daily - Thursday, Feb. 20, 2014
The Perfectly Targeted Ad Should Actually Be Imperfect
AdRoll Steps Up Mobile Game, Now Supports Cross-Device Retargeting
Viewability Isn't Enough - Relevant-Time Marketing, Native Placement And User Allure Are The Key
Rubicon Project Opens Office, Data Hub In Tokyo
The Stage Is Set For Data-Driven Content Marketing
MediaMath Strikes Deal With Sonobi To Add 'Premium' Inventory
The Time For Transparency In Display Is Now
Mobile RTB Platform Opens Office In New York
Ayzenberg Taps Buckley As VP Of Brand Integration
Poptip Joins Instagram Gold Rush
OpenX Names Ex-Hulu Exec Fuelling CFO
Ad Tech Members Form Council To Combat 'Impression Fraud'
Real-Time Daily - Wednesday, Feb. 19, 2014
Consumers Aren't The Only Ones Constantly Being Reached
Shopzilla Acquires Connexity To Strengthen Audience-Buying Division
comScore On Partnership Path To Real-Time Audience Measurement, Inks Acxiom, Epsilon, Batanga Deals
MediaCrossing, Lotame Partner For Next Phase In Media Buying
Webtrends Names Davis CEO
PUMA; DigitasLBi
Jelli Names Schoppmann VP Of Ad Sales
Adbrain Beta Launches Programmatic Audience Buying Platform For Mobile
Foodler Hires Kayak Mobile Apps Developer
Vending Machines Go Digital, Mobile Payments Included
Real-Time Daily - Tuesday, Feb. 18, 2014
Programmatic Sophistication: OpenX's Cadogan Explains Rapidly Evolving RTB Landscape
MediaCrossing, Lotame Partner For Next Phase In Media Buying
There's An Algorithm For That
Tapping the Smartphone for Interactive Window Shopping
New Tech Rewards Viewers For Engaging With Pre-Roll Ads
Ogilvy Signs On To Test Madison Avenue's New ':30,' Captures 5,500 Bits Of Data About You
Users Get New Opt-Out Site For Location Tracking
TapSense Revenue Up 300% In January
The Definition Of An Ad Impression
Real-Time Daily - Monday, Feb. 17, 2014
Honda And Smart Sing Love Songs For V-Day
Starbucks Turned Me Down, So Dunkin' Won My Data
How Stock Image Providers Can Provide Predictive Ad Targeting, Improve Search For Marketers
Google Spent $1B-Plus In Clean Energy
NEW! NBA Launches Online Ads That Change Apparel Based On Real-Time Weather Reports
Why You Now Know More Than Your Airline Does
Reading the iBeacon's Signal: Brick and Mortar Gets A Data Layer
MassChallenge CEO: Your Idea Will Sound Crazy If It Has Any Merit
Always-On Lexus 'Reads' Photos In Swimsuit Issue
Digital Sector Needs Better Definition
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