Real-Time Daily Editions for November 2014
- Real-Time Daily - Wednesday, Nov. 12, 2014
- Programmatic: Everyone Uses It, Not Many Trust It (Yet)
- Yahoo Acquires BrightRoll For $640 Million To Strengthen Programmatic Video Advertising
- Latest Research -- And What's In It For Agencies
- Agency Trust In Programmatic Growing
- Programmatic TV Is Coming, Thanks To The Millennials
- Google DoubleClick Technology Protects Advertisers From Buying Hidden Ads
- Post-Beaconing Begins; Location Info Captured Now, Used Later
- Adara Launches Travel Ad Platform Fueled By Big Data
- Adform Adds comScore vCE Metrics To DSP
- Canoe Serves 10 Billionth Ad (That's Billion With A 'B')
- Malcy Joins TV Audience Targeting Company Visible World
- Channel 4 Launches Programmatic Catch-Up Service
- Real-Time Daily - Tuesday, Nov. 11, 2014
- Racing From The Bottom: 75% Of Brands Now Using Programmatic
- MediaMath Acquires Rare Crowds To Polish Audience Targeting
- Marketers Caught Between A Rock (TV) And A Hard Place (Digital)
- Videology Expands Partnership With LiveRamp To Include Mobile Targeting
- Unilever Wants To Pay Only For Online Ads People Actually See
- Sky Italia Moves 70% Of Brand Advertising To Programmatic
- How Publishers Can Handle Inefficiencies in Online Video Advertising
- Marin Integrates Yahoo Gemini Data Into Platform
- Airpush, MobFox Team To Form Private Mobile Ad Exchange
- The Ad Sentiment Index
- U.S. Marketers To Spend $103 Billion On Interactive Media By 2019
- Real-Time Daily - Monday, Nov. 10, 2014
- Real-Time With Turn's Westover On How Brands Should Tackle Big Data
- Google, AOL's Convertro, Visual IQ Named 'Leaders' In Cross-Channel Attribution
- Programmatic TV Is A Job Creator
- Ozone Media Taps Beri As First COO
- Trust But Verify: That's An Online Ad Phrase Now
- Millennial Media Reports Q3 Revenue Of $69.8M, Continues Shift To Programmatic
- Wearable Tech Catching On Fast
- YuMe Taps Bindra For Programmatic Ops Amid Q3 Earnings
- Google Aiming To Spend 60% Of Digital Marketing Via Programmatic
- Real-Time Daily - Friday, Nov. 7, 2014
- What RTB Can Learn From Fast Food
- Mobile RTB Continues To Surge, As Does Rich Media Use
- AccuWeather Partners With DMP Lotame For Audience Data
- Global Ads Help AOL Revs Soar 12%
- The Ad Sentiment Index
- Visible Measures' Focus On Ad Tech Has Cost Human Jobs
- Coca-Cola Talks Of Global Tech Start-Up Network Plans
- On-Target, Off-Message: Political Advertising Looking For Something To Say
- Solving The Unsold Inventory Conundrum
- Real-Time Daily - Thursday, Nov. 6, 2014
- AOL: Automating Online? Programmatic Now 37% Of AOL's Revenue
- AppNexus Announces 'Certified Supply' Program To Combat Fraud; DoubleVerify, Integral Will Validate Impressions
- Programmatic & Big Data Nerds: It's Marathon, Not Sprint
- Eyeview Launches Weather Tracker; Programmatically Alters Creative Based On Weather Conditions
- 'Alex From Target' Proves The Point That Sometimes There Isn't Any
- Multichannel Ad Tech Platform 1pel Appoints Carter As COO
- Hyperbabble Of The Day
- AppNexus Launches Mobile App For Ad Management On The Go
- Could Paid Social Help Authorities Combat The Threat Of Terror Recruits?
- The Ad Sentiment Index
- Real-Time Daily - Wednesday, Nov. 5, 2014
- Adroit Now Selling - And Predicting - Audiences Following Arcametrics Acquisition
- Adgorithms Launches Self-Serve Version Of Programmatic Platform
- Xaxis And Vivaki Claim Shift To In-House Programmatic 'Not Happening'
- Exchange Lab Adds Adbrain To DSP Roster
- Gartner Predicts 17% Digital Marketing Uplift Next Year
- ChoiceStream Launches 'Programmatic Native' Platform
- ITV Exec Says Fraud Keeping TV Out Of Programmatic
- Grapeshot Snags Page From Rubicon Project To Head Platform Sales
- Could Paid Social Help Authorities Combat The Threat Of Terror Recruits?
- Polar Taps Moat For Viewability
- The Messy World Of IoT Data
- Sideswipes: Building Audience Through Admiration
- Native Can Deliver Great Performance Across Sales Funnel
- Real-Time Daily - Tuesday, Nov. 4, 2014
- Rocket Fuel Challenges Ad Industry To Take The 'Quality Challenge'
- Xaxis, Disqus Launch Programmatic Native Platform For Sponsored Comments
- How To Price Programmatic Inventory
- Australian Publishers Team To Launch Private Mobile Exchange
- Targeting vs Reach - Can Programmatic Help Video Overcome The Ultimate Catch-22?
- STRATA Plugs Into iSocket For 'Programmatic Direct' Access
- Martin Sorrell Says Publicis' Acquisition Of Sapient Was The Behavior Of A Jilted Lover
- Iponweb Taps Digilant Co-Founder Woodman As GM Of Demand Solutions
- Sapient To Become Publicis.Sapient - Will Lead Publicis Groupe's Digital Transformation Efforts
- Update: Nielsen Catalina Purchase Data Not A Factor In Choice Hotels' Simulmedia TV Targeting
- ITV Exec Says Fraud Keeping TV Out Of Programmatic
- Real-Time Daily - Monday, Nov. 3, 2014
- Paving The Way For A 'Programmatic Direct' Future
- IAB Unveils Standard API For 'Programmatic Direct' Trading
- The Three Pillars Of Programmatic
- Australia's MCN Taps AOL's Adap.tv To Create Private Programmatic TV Exchange
- Publicis And Sapient Announce A Marriage Made In Data
- Foxtel Takes Programmatic Video In-House With TubeMogul
- Big Video Data: The Value Of Going Viral
- TAG, Woolley's It: Former DMA Chief To Head 'Trustworthy' Project
- AppNexus Finalizes Open AdStream Acquisition, Closes $110M Round
- Supply Chain Needs Improvements To Root Out Programmatic Fraud
- Update: Nielsen Catalina Purchase Data Not A Factor In Choice Hotels' Simulmedia TV Targeting
