Real-Time Daily Editions for March 2015
- Real-Time Daily - Tuesday, March 31, 2015
- Forget Mad Men And Math Men - Mad Max Is The One Inspiring Programmatic Innovation
- Clypd Adds TiVo Data To Programmatic TV Platform
- Teads, Turn Partner For Programmatic Video
- Could L'Oreal Also Bring Programmatic In-House?
- Marketers Not Turning Mobile Programmatic Interest Into Action
- Facebook, Twitter Will Get A Third Of Display Ads In 2017
- To Segment Or Not to Segment: Where Is The volume?
- WPP's Xaxis Agrees To Buy Mobile Platform ActionX
- Big Data Analytics And Fitbit May Find Their Way Into Courtrooms
- Real-Time Daily - Monday, March 30, 2015
- Calling All 'Math Men': Can You Pass A Programmatic Math Test?
- Programmatic Buys Expected To Jump 21% This Year, Ad Exec Plans Outpace Publishers
- UI Fatigue: The Need to Centralize Programmatic Access
- WPP's Xaxis Agrees To Buy Mobile Platform ActionX
- For Programmatic TV Buying, Small Can Be An Advantage
- PulsePoint Launches Programmatic Direct Platform With Native Support
- The Start-Up Revolution Is NOT A Media Revolution
- IAB: Mobile Cannibalizes Other Media; Marketers See Opportunities In Programmatic, IoT
- Video Ad Platform Innovid Raises $10M In New Round
- Real-Time Daily - Friday, March 27, 2015
- Programmatic Ad Spend In Europe Jumped 250% In 2014
- Neustar Integrates Nielsen's Digital Ad Rating Data Into Platform
- Google Fiber Ads Vs. Facebook Audiences
- Former Disney, AOL Exec Joins Qriously
- Why You May Want To Hook Up, Advertising-Wise, With Jerry Springer Instead Of Don Draper
- Maxifier Taps Moat For Viewability Measurement
- Three Ways Online Publishers Are Becoming Technology Companies
- Google Takes Backseat To Facebook's Digital Display Ad Revenue
- Retail Needs To Focus On People, Not Technology
- 45% Want Real-Time Mobile Promotions in Stores
- Real-Time Daily - Thursday, March 26, 2015
- Facebook's LiveRail Expands Into Mobile In-App Display
- ESPN To Launch TV DMP: Will Enable Brands To Target Audiences, Not Ratings
- Data-Driven TV Buying: Don't Overpromise
- Mediaocean Adds TV To Cross-Screen Advertising Mix Via 2 Partnerships
- Dear Sir Martin Sorrell - The Transparency Needed in Advertising Isn't In Financial Reporting, It's In Agency Bills
- Varick Announces 3 'Programmatic TV' Partnerships
- Human Gut vs. Machine Processing: Programmatic Has Flipped The Ratio
- Index Exchange Integrates With Adobe's Media Optimizer
- Tomorrow's TV Ad Buyers Are Programmatic At Heart
- CMOs Focus More On Tech To Automate Media Decisions
- Choose Your Data-Supplying "Partners" Very Carefully
- Biddable Media: Programmatic And Search Seasoned With Creativity
- Real-Time Daily - Wednesday, March 25, 2015
- Private Exchanges And 'Velvet Rope' Access To Inventory
- Rocket Fuel Founder John Retires As CEO, Search For Successor Begins
- I'm Bad, You're Bad -- How About An Agency-Brand Amnesty?
- Virool Rolls Out New Video Ad Unit
- Unruly's New Targeting Tech Predicts Audience Emotions
- How Today's Tech Changes The 4Ps Of Marketing
- Amobee Adds Real-Time TV Data To Mobile Ad Exchange
- Videology Joins FreeWheel 'FourFronts' Marketplace
- Private Parts, Open Conversation
- Why Programmatic Creative Is Like Real Estate: Location, Location, Location
- Tim Armstrong's Grades For Agencies: A- For Talking The Talk; B- For Execution
- Magnetic Receives U.S. Patent For Programmatic Search Retargeting
- Buying TV Based On Data Leads To A 'Difficult Conversation' At Board Level
- 4As To Issue POV Paper On Programmatic
- AOL CEO Tim Armstrong Says Agencies Are All Talk And Little Action
- Can You Identify Your Audience?
- Real-Time Daily - Tuesday, March 24, 2015
- The Tao Of Gary Milner
- DigitasLBi's Chung: Ultimately Everyone Will Be Programmatic Traders
- Programmatic Branding 101: 'What Is Branding?'
- Ozone Media Rebrands As Adadyn, Relaunches Programmatic Platform
- Inneractive Adds Chen To Lead Expanding NY Office
- Programmatic Insourcing: It's The New In-House Media-Buying
- Assembly Nabs New Chief Digital Officer Alan Smith
- AOP Launches Quality Programmatic Publisher Hub
- Brands Need Educating On Programmatic, Experts Agree
- Agencies And Networks Should Lead The Click Fraud Fight -- Stop Saying It's Up To All Of Us
- When Behavior Becomes The Main Signal In One-On-One Targeting
- Sideswipes: What I Did Instead Of Going To SXSW
- Real-Time Daily - Monday, March 23, 2015
- Programmatic TV Gets More 'Real-Time'
- OpenX Opens New Front On Fraud, Takes Battle To User's Browser
- Programmatic's 'Race To The Bottom' -- Publishers' Fight Back Begins
- Gravity4 Acquires Retargeting Firm Triggit
- When Augmented, Virtual Reality Becomes Real For Advertisers
- Google Fiber TV Ad Trials Test Real-Time Data
- Opera Mediaworks Gets In On Private Exchanges
- Accordant Opens Chicago Office, Adds 2 To Help Lead
- Rakuten Marketing Buys DSP Deep Forest Media
- AOP Launches Quality Programmatic Publisher Hub
- Viewability Overhaul for ESI Media To Pave Way For Programmatic
- Forensiq CEO Sendroff's (Probably) Endless Campaign Against The Botnet Fraudsters
- Real-Time Daily - Friday, March 20, 2015
- Japanese Marketers Investing In Retargeting, Slower To Understand Attribution
- Former Twitter Programmatic Head Gelb, 3 Others Join xAd
- The Rise Of The Programmatic Agency
- Google, Bing Analyze March Madness Behavior To Make Predictions
- SMG's Global Expansion Plans For Audience Research Platform
- Chat To Your CIO About Customer Data Security Or Face A 100m Euro Fine -- The Choice Is Yours
- Real-Time Daily - Thursday, March 19, 2015
- Apple Forging Ahead With Programmatic Plans
- AppNexus Acquires Yieldex For $100M, Bets On Programmatic Direct
- Rapid Growth Of RTB Still Comes Down To Data
- Ritani Taps AOL For Programmatic TV
- Reclaiming The Value Of Viewability
- Two To 'One,' AOL Platform Now Targets Facebook And Twitter Users
- Experts @SXSW Ask If Privacy By Design Makes A Company More Likeable
- Yahoo Data Added To BrightRoll's DSP
- Lack of Data, Effective Marketing Hurt Brand Growth In Africa
- TRUSTe Finalizes Settlement With FTC
- WPP's Sorrell Confirms Interest In Dunnhumby
- Apple Brings iTunes Radio Inventory To Programmatic
- Real-Time Daily - Wednesday, March 18, 2015
- IAB Releases First Mobile Programmatic 'Playbook'
- Premium Publishers Including Guardian, Reuters, FT Launch Programmatic Alliance
- Virool Unveils Facial Tracking Technology To Measure Emotions
- Empower Partners With Scripps, Adds Local TV To Programmatic Repertoire
- DoubleVerify's Pre-Bid Targeting Tech Comes To AppNexus
- Ooyala Launches Programmatic Marketplace For Video
- MMA Tells Brands How Much To Invest In Mobile To Gain Better ROI
- Merkle Names Adam Lavelle To Coveted CGO Title
- Dataminr Raises $130M, Expands Verticals
- Post-Purchasing Commerce As a Tap Away at SXSW Panel
- How Standardization Is Helping Native Advertising Scale
- FTC To Tackle Cross-Device Targeting
- Beautiful Ads Work -- What a Concept!
