Real-Time Daily Editions for March 2015
- Real-Time Daily - Tuesday, March 17, 2015
- Real-Time Bias: 64% Of Marketers Basing Decisions On Biased Data
- Vector Capital Buys Programmatic Audio Firm Triton Digital
- Mindshare Taps iProspect For New Data Chief
- WPP Bidding For Shopper Data Giant Dunnhumby
- 'I' Newspaper Launches Real-Time Video Advertising Campaign
- Harte Hanks Acquires 3Q Digital
- Is This The Start Of Programmatic TV?
- Post-Purchasing Commerce As a Tap Away at SXSW Panel
- Pulling Back The Curtain On In-House: Let's Do The Math
- Real-Time Daily - Monday, March 16, 2015
- Even Coupons Have Gone Programmatic
- News America Marketing Launches Programmatic Platform To Reach Offline Shoppers Online
- Adidas Uses Technology To Track Products Into Stores, Gain Insight Into Purchase Funnel
- Cheetah Mobile Acquires MobPartner For $58 Million
- 'I' Newspaper Launches Real-Time Video Advertising Campaign
- Esurance Wants To Stay Master Of Its Own Data Domain
- Twitter Buys Periscope App, Video A Priority
- Is This The Start Of Programmatic TV?
- SXSW: esurance To Ad-Tech And Trading Desks: Stop Pretending To Be Transparent
- Yep, Mobile Ads Suck!: Coke, Kraft, Papa John's Know Why
- Real-Time Daily - Friday, March 13, 2015
- Seeing Red: Ads With Red Backgrounds Drive More Conversions
- Ayuda Launches 4 Programmatic Marketplaces For DOOH
- Is 'Programmatic' The Right Word For Automated T/V Advertising?
- Publishers Finding Monetization More Difficult Than Expected
- Are Fraudsters Shifting To Video?
- InMobi Disputes Google Rumor, Wants To Remain Independent
- Cross-Platform Measurement And The Golden Spike
- Publicis Buys OMS Specialist Expicient
- DSP Eyereturn Taps LiveRamp For Cross-Device Targeting
- Havas Launches Socialyse Social Team
- Bots More Prevalent On Video Sites, ComScore Figures Suggest
- Tesco Reviews GBP90m Buying And Planning Account
- Publicis Gets Into The Omni-Channel Marketing Game With Expicient Acquisition
- Real-Time Daily - Thursday, March 12, 2015
- Nielsen-eXelate Addresses Addressable TV: Real-Time With Forrester's Nail
- BMO Capital Markets Rates TubeMogul Stock As 'Outperform'
- Google On Verge Of Buying InMobi For $1 Billion
- Consumers Conflicted About Privacy Vs. Personalization
- Programmatic In China
- Bots More Prevalent On Video Sites, ComScore Figures Suggest
- Tesco Reviews GBP90m Buying And Planning Account
- Buffalo Wild Wings Leverages NCAA Partnership To Max With Tailored TV Ads, Multiplatform Campaign
- Native's Impact: Measuring Brand Clarity And Messaging
- Kennet Partners, Joe Wang Take Majority Stake In TreeHouse
- Google Eyeing InMobi
- Social Media Is Showing Us The Future Of TV
- Real-Time Daily - Wednesday, March 11, 2015
- Omnicom's FleishmanHillard Strikes UGC Deal With News Corp.'s Storyful
- Forget Viewability - Nielsen Study Shows What's On Mobile Users' Minds
- Virool Taps Chandler To Lead UK Office
- SmarterHQ Adds Another Former Bazaarvoice Exec To Team
- Old Navy Tries Tumblr For Gen Y's Spring Push
- Will Programmatic TV Go Mainstream This Year?
- Technology Shapes The Future of Retailing
- How To Hire The Right CMO
- Blippar's $45 Million Bet On An Augmented Reality Search Engine
- Real-Time Daily - Tuesday, March 10, 2015
- Conde Nast Wants In On Programmatic Native, Launches Private Marketplace
- Millennial Media Reports Q4 Revenue Of $86.4M
- Xaxis Brings DMP To MENA With 'Official' Launch In Region
- Digital Media Consultancy GershonMedia Adds Programmatic Practice
- Google Loses eBay Classifieds To adMarketplace On-Site Search Ads
- Facebook To Launch LiveRail-Powered Ad Exchange
- Adobe Builds Partner Chain To Take On Marketing Funnel, Redefines Programmatic
- Ex-Salesforce Exec Wootton Joins Rocket Fuel As CRO
- WPP Reports 2014 Organic Revenue Growth Of 8.2%
- Targeting Your Wrist? Not So Fast, Apple
- Video Ad Marketers Using Cross-Screen And Advanced Targeting
- Real-Time Daily - Monday, March 9, 2015
- Adding Neuro Data To The 'Big Data' Pool
- SpotXchange Moves Into Germany, Names Beckmann MD
- Video Ad Firm Innovid Adds Integral For Viewability Measurement
- Social Engagement On Twitter Could Drive TV Ad Memorability
- Olapic's Predictive Tech Finds Social Media Photos, Videos For Facebook Ads
- Index Exchange Hits $200M Run Rate
- Marketing Software Sales To Hit $34bn By 2018
- Mastering Mobile Programmatic
- Does #TheDress Show Yet Again That Charities Get Real-Time Social Better Than Brands?
- Twitter Taps Acxiom For Audience Targeting
- The Big Bang: TV and Online Data Join To Form New Media World
- Real-Time Daily - Friday, March 6, 2015
- Where Marketing Tech Trends Of 2015 Overlap With Programmatic
- 'TAG' Unveils Board Members, Names Zaneis New Interim CEO
- Solving The Programmatic Puzzle With Advance Bidding
- Mediaocean Plugs Into Spotify, Gives Advertisers Access To Audio Audiences
- Viewability And Fraud - Same Thing Surely? Why The Different Approaches?
- Data Will De-Commoditize TV Advertising
- Why Native Advertising Is A No-Brainer For Publishers And Marketers
- Mediabrands Management Shakeup: Henry Tajer To Succeed Matt Seiler As CEO
- BuzzFeed Freezes Community Brand Publisher Accounts
- Kantar Shopcom, IRI Integrate Data
- Simulmedia Offers Ad Guarantees To Enhance Media Buys
- Real-Time Daily - Thursday, March 5, 2015
- Industry Reacts Strongly To Nielsen/eXelate: Speaks Volumes About Future Of Planning, Buying
- Programmatic Budgets Don't Properly Account For Fraud
- The Eyes Have It: Breakthrough Enables Simple Method To Prove Which Ads Get Seen On Which Publishers' Pages
- Integral Ad Science Acquires Video Measurement Firm Veenome
- A+E Networks Joins FourFronts Programmatic Marketplace
- AdMobix Adds Native Support To Mobile DSP
- Salesforce Reaches For Predictive Decisions In Marketing Cloud
- Kenshoo, Marin Separately Transform How Brands Use Media, Integrating Mobile App Installs, Placements
- InMobi, Rubicon Launch Native Ad Server For Direct Sales
- Clickbait -- Has The Premium Native Fightback Begun?
- Beacons And Wearables -- Overhyped, Or Just Waiting For Apple's Next Moves?
- Real-Time Daily - Wednesday, March 4, 2015
- Where Are The Women In Ad Tech?
- Nielsen Acquires DMP eXelate, Enters Programmatic Audience-Buying Marketplace
- Former iSocket CTO Bunch Joins Xaxis
- SSP Altitude Digital Launches Mobile Video Platform
- Mobile Display Impression Shares Growing
- Empirical Data Proves TV Now As Accountable As Digital, Brands Can Have Their 'Cake, Eat It Too'
- USA Today Sports Signs Programmatic For The Offseason
- DataXu, Adobe, Among FBX 'Shadow Partners'
- YP Automates Local And Mobile Search Buys For National Brands
- Vistar, Instantly Partner For OOH Measurement
- What If You Can't Afford Predictive Analytics In Your Marketing Budget?
- In Defense Of Data And Its Purity As A Business Model
- TV Haters Really Need To Think Again
- The Spreading Activation Model Of Advertising
