Around the Net
Marketing Software Sales To Hit $34bn By 2018
- The Drum, Monday, March 9, 2015 7:10 AM
The number of digital channels and software products that help market on those channels continues to rapidly grow, according to research from eMarketer in its new report “Nine Marketing Tech Trends for 2015.” In 2014, global marketing software revenues reached $20.2bn, according to research from the International Data Corporation. Revenues are predicted to reach $32.4bn by 2018. The number of companies selling software and services to marketers rose from about 350 in 2012 to nearly 950 in 2014.
