Search & Performance Marketing Daily Editions for May 2023
- Search & Performance Marketing Daily - Tuesday, May 16, 2023
- GumGum's Verity Integrates With MediaMath As First MRC Content-Level Accredited Partner
- Search Ads Cost Per Lead Rise, Conversions Fall
- Apple Prevents 84,000 Fraudulent Apps From Reaching Users
- McDonald's Replaces Product Placement With Streaming Delivery Through App
- Groceries For Memorial Day Gatherings Get Highest Consideration
- Yaccarino To Twitter's Rescue: Saving A Media Company From Its Own Out-Of-Control Content
- Amazon Prime Video Subs Forecast To Nearly Match Netflix's By 2028, Easily Surpass Disney+
- Persado Debuts Generative AI For Online Carts
- Streaming's Share Of TV Viewing Time Down For 2nd Month
- Recouping Video Content Investment: How Affinity Analytics Can Help
- Trader Joe's Is 'Most Loved Brand' On Yelp
- Search & Performance Marketing Daily - Monday, May 15, 2023
- Yelp Guest Manager Propped Up By Google And Toast
- Marketers Lack Confidence To Achieve Revenue Goals, CMO Council Study Shows
- Former Yahoo CEO Marissa Mayer's Start-Up Adopts OpenAI's GPT-4
- Google Antitrust Compliance Review Shifts To India
- Brands Might Be Underestimating Cashback, Loyalty Programs
- Maximizing ROI with Programmatic Data: Best Practices for Advertisers
- Google Sued Over Alleged Collection Of Abortion Data
- Google To Pay $8M To Settle Texas Deceptive Ads Charges
- Study: Marketers Track Solid Results From Generative AI
- TV Advertising Ups And Downs: Linear Sinks 8%, CTV Rises 21%
- 15 AI Tools To Use For Marketing In 2023
- Search & Performance Marketing Daily - Friday, May 12, 2023
- Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
- Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode
- Floor & Decor On How Contractors, Installers Create Strong Campaign Results
- Meta Bows AI Sandbox, New Advantage+ Features For Advertisers
- Automotive National TV Spending Level With Year Ago
- Turnaround: Consumers Reduce Video Services Stacking, FAST Adoption Growth Stalls
- Ad-Supported CTV Apps Capture Biggest Share Of Viewing Time
- Despite Concerns Over AI, Brands Leverage It For Creative, Attribution
- Selling Ugly: Branding With a Hint of Irony
- Buyers Share Views On Integrating Streaming, Addressable Linear Data
- Search & Performance Marketing Daily - Thursday, May 11, 2023
- Google Debuts Fold Phone Spots Following I/O 2023
- Quantcast, FreeWheel Deal Gives Direct Access To Premium Video Publishers
- Audigent Expands Programmatic Targeting With The Weather Company Data
- YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment
- CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform
- Google Adds A Spam Folder To Drive
- How GSTV, Meta And YouTube Got Bonus Weight At The IAB Podcast Upfront
- IAB: U.S. Podcast Ad Spending To Reach $2.3B This Year
- NBCU: We're Ready To Transact Locally On Comscore, Innovid
- Steve Wozniak Warns: AI Has Negative Effects
- Search & Performance Marketing Daily - Wednesday, May 10, 2023
- Google Highlights 'Supercharged' Search At I/O Developers Conference
- Coveo Study Reveals Balancing Act Between Privacy, Personalization, Saving Money
- Google Remains Committed To Search Ads Powered By Generative AI
- BENlabs Introduces AI Features Based On Unstructured Video Data
- YouTube Makes Music Licensing More Affordable For Creators
- Digital Revenue Declined At Dotdash Meredith In Q1, But Is Climbing Back
- Gen Z & AI: A Complicated Relationship For Brands To Tap
- Consumer Spending On Media Decelerates, Especially In The U.S.
- NBCU 'Pre-Upfront' Touts New Shows From USA, E!, Bravo, SyFy
- Comscore Pitches Social Media Deduplication Beta
- Podcast Ad Study Finds Consumers Prefer Single-Brand Sponsorships
- Digital Ad Prices Decline, Countering Growth In Volume
- Forrester Report Outlines New Agency Pitch Approach
- Welcome To The (AI) Jungle
- Facebook Fights Canada Over Compensation For Publishers
- Microsoft, Deloitte Top-Ranked Global B2B Brands
- Outbound Marketing And The Omnichannel Stack
- Search & Performance Marketing Daily - Tuesday, May 9, 2023
- CMO Moves SmileDirectClub Into AI
- Amazon Anywhere To Launch As Immersive Shopping Experience
- Generative AI Causes Consumer Search Patterns To Change, Study Shows
- Art Of The Possible influence Agency Debuts, Focuses On Influencer Programs
- Sports Marketers Need to Bring Their 'A Game' Now More Than Ever
- Mobile During Streaming Is Key To Reaching Gen Z
- General Motors Hires Former Apple Executive
- Digital Ad Prices Decline, Countering Growth In Volume
- Search & Performance Marketing Daily - Monday, May 8, 2023
- Skai Readies Generative AI Features, As Google Search Becomes More Visual
- Microsoft Develops Way To Monetize AI Chat, Expand Ad Network
- Study Finds Male Actors, Voices Dominate Video Ads Globally
- Data Remains A Major Challenge For Many Reasons
- Ad Nauseum: Users Complain That Gmail Is Serving Up More Advertising
- Google Asks Court To Reject Claims Over 'Passive' Data Transfers
- PubMatic Enables Non-Bidded CTV, Video Buys, Bypassing DSPs
- What's Keeping CMOs Up At Night: It's The Economy, Stupid
- MRC Continues MRI-Simmons Accreditation, Grants New One For 'Insights Platform'
- Consumers: Mad As Hell, Not Taking It Anymore
- Search & Performance Marketing Daily - Friday, May 5, 2023
- Mental Health Month: Mozilla Data Shows Some Apps Fail To Protect Privacy
- Search Platforms Get Makeovers From All Sides
- Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
- Reddit To Launch Karma Kash, Reduce Marketing Swag By Half
- Meta Pitches Reach At NewFronts: Unveils New AR, Shopping Ads
- YouTube Looks For More Brand Advertiser Respect This Upfront - It's On TV
- Marketing Partners Weigh In On This Year's Upfronts
- WhatsApp Rolls Out Single-Vote Polls and Message Captioning
- Amid Uncertainty About TikTok Ban, Brands Can't Avoid The Platform
- Consumers: Mad As Hell, Not Taking It Anymore
- AI Rise: Most Firms Are Using It For Marketing Despite Inaccuracies
- Social Media Ads Have Biggest Effect On Gen Z Consumers
- FTC Chair Warns Of Dangers Posed By AI, Calls For Timely Regulation
- Search & Performance Marketing Daily - Thursday, May 4, 2023
- AccuWeather Partners With The Trade Desk For Personalization, Data
- Microsoft Bing Enters Next Generation Of AI-Powered Search, Text, Video, Images
- Neutronian List Of Companies Shows Online Data Privacy Remains A Concern
- The Frozen Tech Market Stagnates
- 93% Of Video Buyers Are Using Attention Metrics, 81% Want Multiple Currencies
- Google Adds Gmail Checkmark For Brands Using BIMI
- Most Podcast Listeners Like Or Don't Mind Ads: Study
- Court Sides With Sen. Warren In Battle Over Anti-Vax Book
- 6 Tips To Consider NOW For Back-To-School Marketing
- Search & Performance Marketing Daily - Wednesday, May 3, 2023
- Google, Microsoft, OpenAI CEOs Called To AI Meeting At White House
- Microsoft, Aisera Collaborate To Provide Enterprises With ChatGPT, Generative AI
- Instacart Signs Sprouts Farmers Market To Its Ad Platform, Retail Media Grows 30% YoY
- NewFronts: Roku Channel Intros AI-Driven Contextual Ad Placement
- At 'Attention' For This Next TV Ad -- During A Writers' Strike
- NewFronts: Disney To Report Always-On Ad Performance Insights, Starting With Hulu
- Agency The Variable Acquires AI, Analytics Firm Data Crunch
- Sneak Preview: A NewFronts' Sneaker Review
- Lawmaker Touts Bill To Break Up Google's And Meta's Ad Businesses
- Amazon Defeats Alexa Privacy Claims
- Marketing To Gen Alpha: How To Get An A+
- IAB: U.S. Digital Video Ad Spend Up 21% In 2022, Set To Rise 17% In 2023
- 64% Of Buyers Consider Creator-Generated Videos 'Premium'
