- Premium Video Streamers Amp Up National TV Spending For Fall, Winter Season
Television News Daily, Wayne Friedman - Wednesday, October 7, 2020
Apple TV+, Disney+ and Amazon Prime Video are the major spenders ...
- 60% Of Millennials Plan To Buy A TV Set This Year
Television News Daily, Wayne Friedman - Tuesday, October 6, 2020
Millennials plan to spend much more time in the next year consumi ...
- Local TV Ad Market Cuts Losses: Down 23% In July-September Vs. March-June Lows Of 60%
Television News Daily, Wayne Friedman - Tuesday, October 6, 2020
Political advertising could bring in a record $3.5 billion this year f ...
- NBC's 'Connecting...' Tries To Make Sense Of World In Quarantine
TVBlog, Adam Buckman - Wednesday, October 7, 2020
A new series premiering Thursday on NBC attempts to both reflect a ...
- Instagram To Add Shopping To IGTV, Test Shopping On Reels
Digital News Daily, Karlene Lukovitz - Tuesday, October 6, 2020
Adding a shopping function to Reels will give it a leg ...
- WFA Sees Marked Uptick In Optimism, Majority Of Marketing Campaigns No Longer Impacted
MediaDailyNews, Joe Mandese - Tuesday, October 6, 2020
"Guarded optimism" is how the World Federation of Advertisers characterizes responses ...
- Entertainment Marketing Veterans Hunt, Pate Start Creative Portal CMOmarketplace
Television News Daily, Wayne Friedman - Monday, October 5, 2020
The portal helps TV networks and movie studio marketing execs find creati ...
- Rovner Starts As NBCUniversal Chairman Of Entertainment Programming
Television News Daily, Wayne Friedman - Monday, October 5, 2020
Susan Rovner officially began in her new role Monday, overseeing all ...
- CW's 'Swamp Thing': Something Fishy This Way Comes
TVBlog, Adam Buckman - Tuesday, October 6, 2020
This show represents the second time that the DC comic book seri ...
- IAB Europe Reveals Advertisers With Programmatic In-House Models Are Declining
Data & Programmatic Insider, Laurie Sullivan - Monday, October 5, 2020
IAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ...
- Supreme Court To Consider Cross-Media Ownership Rules
Digital News Daily, Wendy Davis - Friday, October 2, 2020
The Supreme Court agreed on Friday to hear an appeal by t ...
- Ad Execs: Top Upfront 'Reforms' Focus On Measurement, Not Timing
MediaDailyNews, Joe Mandese - Monday, October 5, 2020
On the heels of recent news that apex TV advertiser Procter &am ...
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Matt Spiegel, TransUnion EVP of marketing solutions, believes the two companies c ...
- Following AMC Networks' All-Inclusive AMC+ Streaming App, More Deals To Come: Analyst
Television News Daily, Wayne Friedman - Friday, October 2, 2020
The "significant move, unthinkable a few years ago but seemingly inevitable now ...
- Fox Debuts 'Next' Big Thing In High-Tech Drama
TVBlog, Adam Buckman - Monday, October 5, 2020
A new drama series about out-of-control artificial intelligence software can take i ...
- Nielsen Ad Intel Expands Into Search, Partners With BIScience, The Search Monitor
MediaDailyNews, Wayne Friedman - Thursday, October 1, 2020
Nielsen is partnering with The Search Monitor to provide real-time market da ...
- Disney+ Forecast To Double Global Subscribers, Achieve Profitability By 2024
Television News Daily, Wayne Friedman - Thursday, October 1, 2020
Disney+ U.S. subscribers are estimated to grow to 52.8 million in 20 ...
- 2020 Political Ad Spend Estimate Rises To Near $11B, Presidential Campaigns Ad Spend $5.2B
Television News Daily, Wayne Friedman - Thursday, October 1, 2020
Political-election spending projections for 2020 will now hit $10.8 billion, according ...
- In Orwellian World Of TV, 'True' Is False
TVBlog, Adam Buckman - Friday, October 2, 2020
Two new scripted dramas are positioned as "true story" narratives, but TV ...
- AT&T Must Face Lawsuit Over DirecTV Robocalls
Digital News Daily, Wendy Davis - Wednesday, September 30, 2020
AT&T's DirecTV must face a class-action complaint alleging the company violated ...
- Disney, BuzzFeed, Xandr, TrueX Team To Pitch Value Of Driving Consumer Attention
Digital News Daily, Karlene Lukovitz - Thursday, October 1, 2020
The companies have released a white paper that features learnings about drivi ...
- TransUnion To Acquire Tru Optik, Data Platform For Connected TV
Digital News Daily, Ray Schultz - Thursday, October 1, 2020
TransUnion's planned new acquisition, Tru Optik, has a household identity graph ...
- Disney To Lay Off 28,000 Theme Park Workers, Pandemic Issues Continue
MediaDailyNews, Wayne Friedman - Wednesday, September 30, 2020
Disney Parks Chairman Josh D'Amaro said continued uncertainly around the COVID-19 pandem ...
- Q2 Ad-Spending Analysis Reveals Major Share Increases For Social, Including Facebook, Instagram, Twitter
MediaDailyNews, Joe Mandese - Thursday, October 1, 2020
U.S. ad spending fell 30% during Q2 2020 vs. the same quart ...
- Samsung Ads Launches Samsung Demand-Side Platform
Television News Daily, Wayne Friedman - Wednesday, September 30, 2020
The Samsung DSP will give programmatic buyers access to exclusive CTV invento ...
- First Presidential Debate Pulls Nielsen-Measured 73.1 Million Viewers, Down Vs. 2016
Television News Daily, Wayne Friedman - Wednesday, September 30, 2020
Tuesday's wild Presidential TV debate -- the first of three planned debat ...
- Sadistic Opening Scene of AMC 'Gang' Series Is Overkill
TVBlog, Adam Buckman - Thursday, October 1, 2020
Why did the creators of this show, "Gangs of London," feel t ...
- FreeWheel Strata Platform Adds FastPay Media-Payments System
Digital News Daily, Karlene Lukovitz - Wednesday, September 30, 2020
FastPay lets media buyers automate and directly transfer funds to their med ...
- 'Deepfake' Political Ads Banned At Last Minute By Local Fox, CNN and MSNBC Affiliates
MAD, Larissa Faw - Tuesday, September 29, 2020
The ads feature AI overlays -- known as deepfake technology -- ...
- TV Could Lose $5 Billion In Advertising Through 2023: Analyst
Television News Daily, Wayne Friedman - Tuesday, September 29, 2020
TV advertising could lose further share amidst rising digital advertising, due ...