- Here Today, Gone Tomorrow: 'Moodys' Returns For Seven Weeks
TVBlog, Adam Buckman - Wednesday, March 31, 2021
"The Moodys" returns this week for its second season, although it ...
- Pandemic's Surge In TV Viewing Shows No Sign Of Abating
Research Intelligencer, Joe Mandese - Tuesday, March 30, 2021
It's no surprise that TV has been a big media beneficiary ...
- For Premium Streamers, Linear TV Offers More Promo Marketing Value Than Paid TV Ads
Television News Daily, Wayne Friedman - Monday, March 29, 2021
More than half the total estimated TV marketing for premium streamers com ...
- Roku Dominates CTV Ad Views In Second-Half 2020
Television News Daily, Wayne Friedman - Monday, March 29, 2021
Roku tops Amazon Fire TV in terms of premium video advertising vi ...
- Super Bowl Down 6% In Total Ad Revenue To $400.7 Million
Television News Daily, Wayne Friedman - Monday, March 29, 2021
The average unit rate in 2020 was $4.99 million, and there we ...
- You Can Call Me 'Al': CBS Welcomes Immigrant Sitcom
TVBlog, Adam Buckman - Tuesday, March 30, 2021
"United States of Al" is about an English-speaking immigrant from Afghanistan w ...
- Disney+ Rivals Netflix On Loyalty In New Survey
Video Insider, Karlene Lukovitz - Tuesday, March 30, 2021
Among U.S. consumers who report adding streaming services during the pandemic, 7 ...
- ABC Dog-Grooming 'Pooch' Pageant Should Be Curbed
TVBlog, Adam Buckman - Monday, March 29, 2021
If dogs are capable of feeling misery, then the pooches in ...
- Vizio's IPO Disappoints: Streaming Losing Wall St Luster?
Digital News Daily, Karlene Lukovitz - Friday, March 26, 2021
Vizio plans to drive most of its growth going forward through i ...
- Univision Streamer PrendeTV Launches With 10 Sponsors
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The free, ad-supported platform, which will officially start March 29, has stru ...
- Movieclips Sees Sharp Rise In YouTube Subscribers, Ad Revenue Metrics
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The YOY hike is partly due to higher at-home media consumption a ...
- 'Irregular' Drama Of Holmes And Watson Is For The Birds
TVBlog, Adam Buckman - Friday, March 26, 2021
Dr. Watson is a scheming meanie and Sherlock Holmes is an incohere ...
- Hulu's 870+ Advertisers In Jan/Feb Ranged From DraftKings To GM
Digital News Daily, Karlene Lukovitz - Thursday, March 25, 2021
About 35% of ads on the Disney-owned SVOD in February were fr ...
- Brands, Agencies Lay Out Addressable TV Priorities, Challenges
Digital News Daily, Karlene Lukovitz - Thursday, March 25, 2021
Half of 500-plus brand and agency media buying decision-makers surveyed by Forrest ...
- Verizon's Horizons: Consumers Embracing Online Shopping And Technology, Study Shows
Email Insider, Ray Schultz - Thursday, March 25, 2021
The shift to digital has jumped ahead by five to seven year ...
- AVOD Will Be Big, But Will Take Its Time Getting There
Media Insider, Dave Morgan - Thursday, March 25, 2021
Super-fast growth of ad-supported video on demand would move digital platforms in ...
- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto Marketer
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The companies claim this is the first VOD deal of its ki ...
- Disney+ Release Moves Disappoint Cinemas, Warner Bros. Reaches Compromise Deal With Cineworld
Digital News Daily, Karlene Lukovitz - Wednesday, March 24, 2021
Disney will release "Black Widow" and "Cruella" as $30 "premiere access" Disne ...
- Roku Starts Advertising Brand Studio For 'Streaming-First' Marketers' Content
Television News Daily, Wayne Friedman - Tuesday, March 23, 2021
Roku says this will include short-form ad-sponsored TV content on The Ro ...
- New Name For Former President's Media Platform: Pump, Stump And Bump
TV Watch, Wayne Friedman - Wednesday, March 24, 2021
It's one thing when you are the current U.S. president, calling oth ...
- Discovery+ 'Laundry Guy' Knows When To Fold 'Em
TVBlog, Adam Buckman - Wednesday, March 24, 2021
Meet Patric Richardson, a cheerful Kentuckian who is so passionate about laund ...
- NBCU Expanding One Platform Commerce to Facebook And Instagram, Peacock
Digital News Daily, Karlene Lukovitz - Monday, March 22, 2021
The NBCU platform's interactive tools and network of 100-plus retail brands wi ...
- ViacomCBS Selling $3B In Stock For Streaming Investments
Digital News Daily, Karlene Lukovitz - Tuesday, March 23, 2021
The company, which just launched Paramount+, spent about $15 billion on conte ...
- Fox Remains Dominant Right-Wing Political News Source, But Newsmax, OAN Gaining
Marketing Politics Weekly, Joe Mandese - Tuesday, March 23, 2021
While Fox News Channel remains the dominant source for political news amo ...
- U.S. Ad Economy Contracts 7.3% In February
MediaDailyNews, Joe Mandese - Monday, March 22, 2021
The U.S. ad economy contracted for the second consecutive month in Februar ...
- How Apple iOS IDFA Negatively Impacts Facebook, Twitter Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 22, 2021
"Opt-in rates are expected to be very low, which effectively ends t ...
- Fascinating History Of Reality TV Deserves Better Than This
TVBlog, Adam Buckman - Tuesday, March 23, 2021
Various limitations and obstacles seem to have bedeviled the production of ...
- Local Media Growth Expected, But Not Enough To Counter 2020 Declines
Data & Programmatic Insider, Laurie Sullivan - Monday, March 22, 2021
This year's increases won't be enough to wipe out 2020's losses. T ...
- Judge Blasts Media For Supposed Anti-GOP Bias, Wants To Gut Libel Protections
Digital News Daily, Wendy Davis - Friday, March 19, 2021
"New considerations have arisen over the last 50 years that make t ...
- How Amazon's NFL Deal Could Redefine 'Prime' Time
RTBlog, Joe Mandese - Monday, March 22, 2021
"It's Amazon's world, and other rights holders are living in it," Grou ...