- MRC Issues OTT, CTV, SSAI Draft: Will Be Considered For Future Accreditation
MediaDailyNews, Joe Mandese - Monday, February 22, 2021
The Media Rating Council released a draft of new guidelines for measuri ...
- Roku Q4 Revenue Spikes 58%, Sees Higher Ad Sales
Television News Daily, Wayne Friedman - Friday, February 19, 2021
Roku said it saw "more than doubling" of ad impressions and increas ...
- CW's 'Superman & Lois' Proves Man Of Steel Is Indestructible
TVBlog, Adam Buckman - Monday, February 22, 2021
The strange visitor from another planet who can leap tall buildings ...
- Vendor Email Compromise Fraud Is Surging, Study Finds
Email Marketing Daily, Ray Schultz - Friday, February 19, 2021
Firms face an 82% increase in the likelihood of SolarWinds-style vendor ema ...
- Trade Desk Surges 48% In Q4, Cites Walmart, CTV, Unified ID For Future Growth
MediaDailyNews, Joe Mandese - Friday, February 19, 2021
The Trade Desk said its revenues grew 48% in Q4 and 2 ...
- Can Do: Timely Tim Allen Show Celebrates American Ingenuity
TVBlog, Adam Buckman - Friday, February 19, 2021
The show is called "Assembly Required" and it is co-hosted by T ...
- Nielsen Launches Identity Sync, New Global Attribution System
MediaDailyNews, Wayne Friedman - Thursday, February 18, 2021
Identity Sync allows Nielsen to build deterministic matches between consumers and the ...
- IAB CEO David Cohen Reveals ALM's Diverse Agenda
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 18, 2021
The conference theme -- the great reset -- includes topics such ...
- Kevin James' 'Crew' Sitcom Seems Out Of Place On Netflix
TVBlog, Adam Buckman - Thursday, February 18, 2021
This show is structured, written and produced just like a sitcom th ...
- Cable Industry And California Want To Move Forward With Net Neutrality Battle
Digital News Daily, Wendy Davis - Tuesday, February 16, 2021
The cable industry and state of California say there is no reas ...
- Roku To Produce Original Shows, Films
Digital News Daily, Karlene Lukovitz - Wednesday, February 17, 2021
With aggressive advertising growth a core part of its strategy, Roku appea ...
- Obit: 'Big Fat Idiot,' Dead At 70
Red, White & Blog, Joe Mandese - Wednesday, February 17, 2021
Rush Limbaugh's greatest legacy was that he was an incubator, pioneering ...
- Analyzing Super Bowl Ad Viewer Behavior Shows A Different Outcome
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Effective Super Bowl ads typically focus on creativity and brand recall. Th ...
- YouTube Reveals Product Roadmap For 2021, From Commerce To TV
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 17, 2021
YouTube continues to build out a suite of ways to monetize commerc ...
- Meet The Future Stars Of TCM: Keanu, Matt Damon, Madea
TVBlog, Adam Buckman - Wednesday, February 17, 2021
How long can Turner Classic Movies continue with its emphasis on cine ...
- In New Year, COVID Is Less Prominent In Prime Time
TVBlog, Adam Buckman - Tuesday, February 16, 2021
It could be that the makers of TV's scripted shows are ambivale ...
- Apple TV+ Beating Disney+ In Growth Rate Among Affluent Millennials
Video Insider, Karlene Lukovitz - Tuesday, February 16, 2021
Acxiom consumer research suggests that Apple and other services may have ...
- Horizon Next's President On The Future Of Metrics, Measurement
Data & Programmatic Insider, Laurie Sullivan - Monday, February 15, 2021
A new model from Horizon Next measures digital and traditional media, usi ...
- Disney Global Streaming Revenues 73% Higher, Disney+ Hits 95M Subs
Television News Daily, Wayne Friedman - Friday, February 12, 2021
Revenue from consumer streaming subscribers' fees was $2.5 billion, with $882 milli ...
- Kenan Wins, But His New Sitcom Is One Big Cliche
TVBlog, Adam Buckman - Monday, February 15, 2021
NBC has awarded loyal employee Kenan Thompson with his own sitcom und ...
- vMVPDs' 2020 Trends, In Six Charts
Advanced TV Insider, Karlene Lukovitz - Friday, February 12, 2021
A look at vMVPDs' shares of subscriptions and sign-ups, resubscribe and tri ...
- Disney+ Hits 95M Subs In 14 Months, Though ARPU Down 28%
Digital News Daily, Karlene Lukovitz - Friday, February 12, 2021
Combined with sibling streamers Hulu and ESPN+, Disney now has 146.4 milli ...
- Upfront Redux: Networks To Go Virtual, Again
Television News Daily, Wayne Friedman - Thursday, February 11, 2021
For the first time, Disney will include Hulu. In the past, Hu ...
- New Fox Slot-Machine Game Show Looks Familiar
TVBlog, Adam Buckman - Friday, February 12, 2021
Fox's new "Cherries Wild" sounds an awful lot like "The Joker's Wild ...
- Report: Peacock Has Just 11.3M Active, Ad-Supported Viewing Households
Digital News Daily, Karlene Lukovitz - Thursday, February 11, 2021
NBCUniversal reported that Peacock had 33 million "signups" by year-end 2020, b ...
- Dr. Scholl's Awards U.S. Media To OMD
MAD, Steve McClellan - Wednesday, February 10, 2021
The company spent an estimated $55 million on measured media in 201 ...
- Super Bowl Spikes Ad Revenue 21% Higher To $545 Million
Television News Daily, Wayne Friedman - Wednesday, February 10, 2021
Kantar said 96 commercial spots aired in the game, for a reco ...
- The Rock For President? By 2032, It Just Might Happen
TVBlog, Adam Buckman - Thursday, February 11, 2021
A new NBC sitcom about the early life of Dwayne Johnson h ...
- Dr. Squatch Soaps: Curiosity Spawns Searches, Ecommerce During Super Bowl
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, February 10, 2021
For newer CPG players -- like Dr. Squatch Soap Co. -- th ...
- YouTube Augments Search -- Why It Needs MRC Content-Level Accreditation
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 10, 2021
More than 250 brands have reportedly stopped campaigns on YouTube and Goog ...