- How Much Progress Has Adland Made On The Gender Equality Front?
Mediapsssst, Richard Whitman - Monday, December 23, 2019
Not much according to 'The New York Times,' which published a sto ...
- 'Outside' Sees Print Readership Soar 41%
Publishers Daily, Melynda Fuller - Wednesday, December 18, 2019
Each issue of Outside now reaches more than 3.4 million active reade ...
- Attention Capital Acquires Girlboss, Plans To Expand Staff, App
Publishers Daily, Melynda Fuller - Tuesday, December 17, 2019
Over the past two years, Girlboss's media platform has expanded to inclu ...
- VidMob, 'Real Simple' Partner On Nonprofit Holiday Video Campaign
Publishers Daily, Melynda Fuller - Thursday, December 5, 2019
Win, the New York-based provider of shelter and housing for families, ...
- 'Unpack The Everyday' Targets Gender Violence In The U.S.
Mediapsssst, Richard Whitman - Tuesday, November 26, 2019
The U.S. campaign, from WT New York for the United Nations, ...
- Nielsen: Time Spent With TV Eroding Faster For Men Than Women
Research Intelligencer, Joe Mandese - Thursday, November 21, 2019
While total time spent with TV has been eroding for all American ...
- Amazon Gets Highest Brand Intimacy Rating Among U.S. Women
Research Intelligencer, - Wednesday, November 20, 2019
U.S. women feel the strongest emotional connection with the e-commerce giant, ahe ...
- Mark Your Calendars, #ChooseWOMEN Wednesday Is Coming Up Quick
MAD, Larissa Faw - Monday, November 18, 2019
It's a commercial event, like Black Friday, but one designed to celebra ...
- 'Vogue' International Editor Sam Rogers Heads To Bustle UK
Publishers Daily, Sara Guaglione - Friday, November 15, 2019
Effective January 6, Rogers will oversee Bustle UK's editorial operations, which launch ...
- Weleda Takes Aim At The Moving Target -- And Scores
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
After performing a "reverse segmentation," the brand began to layer audiences unt ...
- 'Financial Times' Names Roula Khalaf First Female EIC
Publishers Daily, Sara Guaglione - Wednesday, November 13, 2019
Khalaf has served as 'FT' deputy editor since 2016. She has be ...
- How Women's Representation Became The Unofficial Theme Of Advertising Week
MediaDailyNews, Erin Allsman - Monday, November 4, 2019
The fight for women's representation in the industry joined ranks with cal ...
- Panel Of All-Women Moderators Stirs Debate
TVBlog, Adam Buckman - Friday, October 25, 2019
NBC News announced this week that the four moderators in the ne ...
- IPG Adds Former IBM Executive Sanford To Its Board
MAD, Steve McClellan - Thursday, October 17, 2019
Linda Sanford's appointment expands IPG's board to 12 directors,11 of whom a ...
- 'National Geographic' Publishes First Issue Written, Photographed By Women
Publishers Daily, Sara Guaglione - Thursday, October 17, 2019
The magazine marks the launch of a "yearlong, enterprise-wide project exploring women ...
- Group Nine Acquires 'PopSugar,' Greatly Expands Millennial Reach
Publishers Daily, Melynda Fuller - Tuesday, October 8, 2019
Marketing partners at Group Nine can take advantage of PopSugar's Sparkle a ...
- Meredith Corp Debuts 'NSFW(ish),' Millennial Sex And Relationship Newsletter
Publishers Daily, Melynda Fuller - Tuesday, October 8, 2019
The weekly NSFW(ish) email includes content from various Meredith magazines, such ...
- Thinx Debuts First National TV Ad Campaign
Out to Launch, Larissa Faw - Thursday, October 3, 2019
The "MENstruation" campaign suggests people would be more comfortable talking about perio ...
- Why Women's Sports Are Now A Top Draw For TV Advertisers
MAD London, Marlene Grimm - Monday, September 30, 2019
A record-breaking FIFA Women's World Cup is prompting brands to reevaluate women ...
- DC Thomson Launches 'Platinum' Magazine For Women
Around the Net In MAD London, Sean Hargrave - Wednesday, September 25, 2019
DC Thomson has launched a magazine called "Platinum" for women over a ...
- 'Inc.' Cover Features First Pregnant CEO, While 'Forbes' Neglects Women Innovators
Publishing Insider, - Monday, September 23, 2019
Audrey Gelman, cofounder-CEO of The Wing, appears on Inc.'s October cover cradli ...
- 'Refinery29,' Eloquii Create Crowd-Sourced, Plus-Size Collection
Publishers Daily, Sara Guaglione - Thursday, September 19, 2019
The collection is based on insights from a survey of more th ...
- TV Industry Blasted For Lack Of Diversity
Around the Net In MAD London, Sean Hargrave - Thursday, September 19, 2019
An Ofcom report has criticised the television industry over a lack ...
- 'New York Times' Arms Critics With Bungled Kavanaugh Report
Publishing Insider, - Wednesday, September 18, 2019
The newspaper undermined a bombshell report about Supreme Court Justice Brett Kavanaugh ...
- Some Period-Tracking Apps Shared Sexual, Other Sensitive Info With Facebook
Social Media Insider, Gavin O'Malley - Wednesday, September 11, 2019
In response to Privacy International report, Facebook says its terms prohibit ap ...
- Land O'Lakes Highlights Women's Role In Farming
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
Some of the videos the brand produced speak to differentiation. One ...
- Pilgrim's Just Bare Chicken Reaches Customers Where They Are
The MediaPost Cases, Nina Lentini - Friday, September 6, 2019
To reach the younger crowd, Pilgrim has developed an augmented reality less ...
- Land O'Lakes Raises Brand Perception By Telling Its Story
The MediaPost Cases, Nina Lentini - Monday, September 9, 2019
Perception after media coverage of its SXSW event went from 40% ...
- Mall Of America Doubles Visit Rate Percentage Benchmark
The MediaPost Cases, Nina Lentini - Tuesday, September 3, 2019
"What I love about this is we can now give attribution towa ...
- Female Empowerment Ads: Why Execution is More Important Than Theme
Marketing Insider, Rebecca Sandidge - Thursday, August 29, 2019
From media heavyweights like Nike and Kellogg's to lesser-known TV advertisers li ...