VidMob Reveals Nuances Advertisers Don't Know About Their Creatives
- by Laurie Sullivan @lauriesullivan, October 19, 2020
Insight Stream, which recently launched in beta, allows brands to monitor every viewer’s interaction with each creative element in ads that run across channels, from social to programmatic to over-the-top (OTT) and connected television (CTV).
The platform surfaces a continual stream of insights from data that enables marketers to improve …
