Omnicom Integrates Comscore Ecommerce, Behavioral Data
- by Karlene Lukovitz @KLmarketdaily, March 1, 2021
Omnicom and Comscore have signed an extended agreement in which Comscore will provide privacy-safe e-commerce and audience behavioral data to Omni, the marketing operating system that supports Omnicom's global network of agencies.
Omni identifies and defines personalized consumer experiences at scale to enhance creative development, media planning/buying/optimization and analytics capabilities …
