Current research says kids and young adults are actually tuning in to more traditional TV shows, TV shows online, and commercial messages than ever before. But are they actually watching more commercials -- or doing something else?

Seems Jeff Bewkes, chairman/CEO of Time Warner, believes the new digital entertainment world is fertile ground for honest and hard-working entrepreneurs. (Media moguls are out.) But will those newcomers remain wholesome and nice people?

Lead-ins? Lead-outs? Scheduling? Does any of this matter any more? To 60% of U.S. TV audience -- those without time-shifting machines - timing is still a factor. But the 40% now in control with time-shifting devices are much less concerned about whether "NCIS: Los Angeles" follows the original "NCIS."

Now another study says cable operators' main business -- that of providing consumers with a monthly package of traditional TV programming and video -- has been sinking. According to SNL Kagan, cable lost some 741,000 subscribers in the third quarter -- this after a 216,000 drop in the second quarter. These are the first net losses since Kagan started tracking the business in 1980.

Internet ad-supported video looking familiar? To some. Media studies are showing the online video business, mostly that of TV shows online, seems to be pushing TV advertisers toward -- what else? -- a TV-like advertising model.

In perhaps one last effort to kick-start its long-ailing prime-time schedule before new owner Comcast takes over, NBC is erasing the blackboard for this coming mid-season. There will be schedule changes on virtually every night of the week.

For all of you wondering about NBC's "The Office" special "Glee" episode on Nov. 11, here's the real news: It didn't matter.Everyone gathered around Gabe's home on "The Office" to watch a "Glee" episode. Some critics assumed this was an outrageous creative decision, like free publicity for the already high-flying Fox show. We don't know what, if any, effect this had on "Glee" as yet.

Wonder why media companies get lured in by the video gaming business? Just look at Activision, which racked up sales of "Call of Duty: Black Ops" to a very big number indeed -- $360 million -- in a single day. No, this wasn't only the biggest one-day sales figure ever for video games; this was the record for any entertainment release -- theatrical release, TV, pay-per-view whatever.

Digital video may still have its issues when it comes to advertiser metrics -- but growing dollar signs now speak for themselves. Hulu chief executive officer Jason Kilar says the premium digital video site will pull in $240 million this year in advertising, more than double its $108 million take in 2009. Kiler says 41 cents -- almost two quarters -- of every dollar generated from video content is from advertising, while 30 cents is from subscription fees.

There's now more of everything TV-related, like the percentage of profanity -- though expletives seem to come cheap. And the merger of Comcast and NBC is going to cost me billions, apparently.