Big sports gain a lot from TV networks -- mostly from broadcast networks. In 2011, the NFL signed deals with NBC, CBS, Fox and ESPN amounting to $42 billion in revenue. But Aereo -- the company that delivers over-the-air signals to consumers without paying the broadcast networks -- could throw a massive wrench into the works. Aereo has been perceived as a threat to broadcast networks and stations. Now sports franchises recognize that Aereo could jeopardize their financial business model as well. Thus both the NFL and Major League Baseball have recently filed friend of the court briefs in support …

Well, now we know why Comcast was in no rush to put Netflix on its set-top boxes -- because Comcast was thinking about starting its own streaming movie service. Of course, this wouldn't preclude Comcast from also including Netflix on its boxes down the line so that it could be all-inclusive.

Networks have no problem connecting with viewers emotionally and otherwise when it comes to their programming. But what do consumers think of the individual retail prices for Fox, NBC, CBS, ABC and CW? I'll help you out: Except for perhaps a small number of astute viewers with inside business connections, they think about it very little.

Forced to watch some commercials, but allowed to fast-forward through others? That could be the future for all things video.

Digital video advertising still takes its key from traditional media players. This is especially true for digital independent advertising video players. Bill Day, president/chief executive officer of Tremor Video, took great pains to offer an explanation about why his company's sales projections were so much off that Tremor's stock price, and that of other related companies, took a major hit on Monday.

For all the improvement cable networks have made in the quality of their programming, going back to the tried-and-true always works. Right now USA Network may find tough sledding after pushing hard to get big ad deals and guarantees for its high-priced repeats of "Modern Family." Some may argue that paying $1.4 million an episode might have been a stretch. But seeing how reruns of "Big Bang Theory" pulled TBS up from its bootstraps somewhat singlehandedly, how could USA not do the deal?

On the day Twitter's initial public offering rocketed off the starting line, a number of TV and film content stocks -- Disney, CBS, Lionsgate, among others -- lost ground.

The digital media world saw this coming a long time ago, since there is virtually no need for brick-and-mortar retail stores to rent or sell DVDs: the remaining Blockbuster Video retail outlets -- some 300 stores -- will be closing. There were once around 9,000 Blockbuster stores, the most of any bricks-and-mortar DVD rental/sales retailer.

You may wonder what is akin to "native" advertising in the TV world. You might point to infomercials or branded entertainment activities in any number of reality, drama or comedy programs. At the recent OMMA Native event, one executive said the daytime soap operas produced by Procter & Gamble are like native advertising - sponsored content that looks and feels like, well, a TV show. Only at the end of those soaps do you see Procter & Gamble's name associated with the shows.

Big Internet-branded live music shows seemingly can't beat regular old TV. The YouTube Music Awards pulled in only 800,000 plus "views" for its live views, according to Ad Age. YouTube did some marketing, including in-feed ads on Tumblr, a Promoted Trend on Twitter, and promotion on its own home page.