• Indoor Magnetic Location App Launches for Marketing
    Did you know your local mall has its own unique magnetic signature? It does -- and in the future, it could help inform the way you shop. On Monday, IndoorAtlas unveiled a new technology that should make it more convenient for shoppers to find what they’re looking for when they visit a mall.
  • Intel Turns to TV for IoT Marketing
    Intel is expanding into reality TV through a partnership with Time Warner's TBS, according to The Wall Street Journal. The two companies will launch a show called America's Greatest Makers, in which inventors produce competing wearable devices to win a $1 million grand prize.
  • Amazon Looks Past Drones for Deliveries
    Amazon.com has no shortage of innovative ideas on connecting customers to the products they buy, and reportedly is considering yet another new delivery method. According to GeekWire, Amazon has filed a patent application to use public transportation to help get goods to customers.
  • Shoppers Now Can Buy Apple Watch Without Appointment
    Consumers who are interested in checking out the Apple Watch in retail stores without having to make an appointment are finally able to do so now that the appointments requirement has been lifted. The tech giant wants customers to now be able to simply walk into the stores at their next convenience and give the Apple Watch a try, without having to go through the additional effort and scheduling involved in making an appointment and keeping it.
  • Large IoT Spending for Shopping in Market Forecast
    It is still early days for the Internet of Things (IoT) in the Middle East and Africa, but IDC noted that the retail sector is already showing strong signs of adoption. According to a recent IDC study of Saudi Arabia, South Africa, Turkey and the UAE, spending on IoT solutions among retailers will grow by an average of around 19 per cent annually for the foreseeable future, representing nearly $1.6 billion (€1.39 billion) in spending from 2014 through 2018.
  • Opportunity for Beacon Marketing Grows
    Beacons offer a unique opportunity to leverage proximity data for deeper, actionable customer insights, but so far too many marketers are focused on using the technology as another promotional engine, threatening to undermine its potential if consumers get overwhelmed and turn off the notifications. 
  • Square Cash Added to Apple Watch
    Square Cash has just released its Apple Watch-compatible app. The updated Square Cash iOS app allows users to make person-to-person payments with just a few taps on the Apple Watch interface.
  • No Marketing in the Dugout; MLB Bans Apple Watch
    In an odd turn of the events, Major League Baseball has officially ruled that the Apple Watch is not allowed in the dugout during games. While this may seem strange, it's an extension of the existing ban on smartphones. The addition to the rule came after the MLB spotted Ned Yost, the manager of the Kansas City Royals, wearing the Apple smartwatch during games. What makes this situation odd is that it was the MLB that gifted Yost the Watch after he managed the All Star Game last month.
  • Intel Puts Marketing Muscle Behind IoT
    Can a reality TV show sell servers? You betcha! Intel has always been good at marketing. Remember thedancing factory workers in their multi-colored bunny suits? Well, a new reality show produced by Mark Burnett, the guy behind The Apprentice and Survivor,will star people using Intel chips to make Internet-connected devices. It’s just one example of how the chip giant is focusing its marketing muscle on the so-called Internet of things, the emerging technology category that involves connecting locomotives, coffee makers and factories online.
  • Macy's Tests 'Smart' Fitting Rooms for Shoppers
    The fitting room is shaping up as the next frontier in the mobile transformation of in-store experiences, with Macy’s currently testing a program in one store and other retailers exploring similar strategies.
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