• Startup Creates VR Linked To Physical World
    A new mixed reality engine will be shown this month at the Sundance Film Festival. The platform allows a user to see things in the real world while using a virtual reality headset.
  • Amazon Tries New Approach To QR Codes
    The trusty QR code is still around and now Amazon is looking to make a new use of it. The online retail giant is launching its own version, called ‘smile codes,’
  • Amazon Turns Down Ads On Alexa, Says Report
    Amazon’s Alexa is remaining free of advertising for now. The online retail giant reportedly turned down a request from Sony to run ads on its Jeopardy Alexa game.
  • Future Tech Can Cause Fatal Mistake, Says CEO
    The top executive of one company expects that a fatal mistake involving autonomous vehicles is inevitable. The CEO of Continental made his remarks at the North American International Auto Show.
  • Google Closes $1.1 Billion Deal With HTC
    In a bid to get ahead in the smartphone market, Google closed a $1.1 billion deal with HTC. The deal will provide Google with more smartphone engineering talent.
  • Ikea Looks To Leverage AI, VR
    Furniture retailer Ikea is looking for new ways to use artificial intelligence and virtual reality. Speaking at Davos, the CEO said the company is looking for easier ways to connect with people.
  • Tesla Driver Tries Autopilot Defense During DUI Stop
    A car being in a perceived form of self-driving mode did not stop one driver from getting arrested on charges of having too much to drink while behind the wheel.
  • Apple Increases Self-Driving Test Fleet To 27 Cars
     Apple is expanding its self-driving efforts. The tech giant is increasing its fleet to 27 vehicles, an increase from three test vehicles in California last year.
  • 1-800-Flowers Turns To AI To Boost Sales
    One gifting retailer is turning to artificial intelligence to help it better interact with customers. The company, 1-800-Flowers.com, also is using voice commerce in a big way.
  • Startup Raises $7 Million To Create Holographic Displays
    A startup aiming to create holographic displays has just raised $7 million to help make it happen. The California startup is working to create a prototype of its light-display system.
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