TD Bank Campaign Is Heavy On Hollywood Drama

by Amy Corr @MediaPostOTL, October 21, 2015

TD Bank launched a series of TV and cinema ads that are heavy on the dramatics. A small issue for one person can feel like a natural disaster for another. A local florist is stuck with a customer and might not make it to the bank on time. In his mind, he had to cut through traffic, slide over cars and ride a dumpster to arrive on time. TD Bank stays open an extra 10 minutes, so no worries going forward. See it here. A woman can deposit a check by phone in the next ad, seen here, and avoid a rainstorm. In the final ad, a woman uses mobile tracking to monitor her wife's excessive spending habits. Watch it here. Tierney created the campaign, directed by Benji Weinstein of Tool North America.

ad campaign, banks, creative, tv

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