• by Ray Schultz , March 8, 2022

Customer platform Klaviyo unveiled several new features, including a developer portal, at its Klaviyo Product Event. 

The new capabilities include:

• Form teasers — A signup form that appears at the right time as an unobtrusive tab in the corner of a site visitor’s screen. 
• Profile merging — This automatically merges separate “email only” and “phone number only” profiles for the same customer. .
• Klaviyo-hosted mobile terms of service for getting brands started on SMS. 
• Two-way SMS conversations with Zendesk — to help brands respond to incoming help-desk texts.
• Webhook flow actions —  Sends data via a webhook to a third-party platform at a specific point in a customer journey.
• Redesigned Performance Dashboard for compiling a customer’s data into a single view.

In addition, Klaviyo is providing a developer portal that describes ways to get started and offers foundational APIs, guides, SDKs and developer-specific content. In addition, Klaviyo will in the coming months release new APIs to improve:

• Flexibility to cover more product areas
• Standardization for ease of use
• Connectivity to make APIs more efficient