Terri & Sandy debuted its first work for cosmetics company Elizabeth Arden since winning the account last August.

The national campaign promotes Arden's Retinol + HPR Ceramide Capsules Serum that addresses multiple skincare concerns, from lines and wrinkles to dark spots.

Available on national TV, digital media and social platforms, the work includes integrations on "The View" and "The Drew Barrymore Show." Thirty and 15-second TV spots air on Amazon Prime, Bravo, The Food Network and HGTV, with six-second social media videos and on Meta and TikTok.

The spot shows a decaying apple when exposed to air, a metaphor for how quickly retinol has traditionally lost its freshness and potency. However, the sealed capsules claim to protect ingredients until usage. It centers on the “twist, squeeze and apply” product ritual.

“Our research revealed a critical gap in consumer understanding about retinol stability,” said Kelly Solomon, Revlon's Chief Digital Marketing Officer. “By encapsulating the next-gen retinoid HPR for maximum potency, we’ve created the most effective form of retinol available without a prescription.”

Elizabeth Arden's High-Performance Capsule Serums are part of its “Smarter Skincare” positioning.

Founder Elizabeth Arden opened her first Red Door beauty salon on Fifth Avenue in 1910, insisting: “To be beautiful is the birthright of every woman.”

Terri & Sandy's client roster also includes Revlon, Freshpet, Yankee Candle, Princess Cruises, Welch’s Fruit Snacks and BJ’s Wholesale Club.