How does a former professional athlete become the marketing force behind one of the world’s most iconic luxury watch brands? TAG Heuer’s Marketing & Digital Director, Rachel Walsh, shares her unconventional journey— from playing professional field hockey across Europe to shaping brand narratives at Adidas, Rituals Cosmetics, and now TAG Heuer. In this episode of Brand Insider: BTS, she talks with Lisa Singer about how years of playing elite-level hockey around the world shaped her leadership style and drive for excellence. She opens up about her final storybook moment as an athlete, winning the Dutch Championship in her last professional match, and how that drive continues to fuel her in the corporate world. Rachel also talks about the value of being uncomfortable, staying curious, and refusing to be boxed in—whether in sports, style, or business. And her latest challenge? Let’s just say it leaves her legs shaking—and her mind completely free. Watch the full conversation in the video above.