What drives someone to pivot in their career — especially when things are going well? For Chelsea Marti it was purpose. Novartis’ director of content talks about those “aha” moments— when you start asking yourself not just what you do, but why — and how that led her to making a bold move from a successful tech career into a mission-driven role in healthcare. In this episode of Brand Insider: BTS, Chelsea shares with Lisa Singer why rejection (including from Novartis years earlier) didn’t stop her — and how persistence and a little competitive edge helped her break into an industry where she could make a difference. She talks openly about growing up in a blue-collar family, the challenges of breaking into corporate life without connections, and the power of bold marketing in healthcare — especially when it comes to women’s health. Watch the full conversation in the video above.