What makes someone want to go beyond just marketing a brand to actually building it from the inside out? For Jaime Keller, Brand Director of Bombay Sapphire at Bacardi, it all goes back to her roots as an athlete—she’s competitive, driven, but most of all, a total team player. In this episode of Brand Insider: BTS, Jaime shares with Lisa Singer how starting out on the agency side gave her the big-picture perspective she needed, but it was her desire to go deeper—to truly shape a brand from the inside—that led her to where she is today. She also talks about leading through failure, the power of working as a team, and how she’s learned to find balance in her busy life without needing a week-long vacation to do it. Watch the full conversation in the video above.