MAD London Editions for December 2014
- MAD London - Friday, Dec. 5, 2014
- Quitting FIFA Just Got Easier With UEFA's Nations League
- Facebook CPMs Up 700% While ROI Doubles
- Google To Develop Child-Friendly Web And Video Services
- Social Is Not A Media Channel, Says Dentsu As It Snaps Up Tempero
- Unilever Debuts First Ecommerce Project
- Coca-Cola Looks For Digital And Social Shop in London
- Coca-Cola Appoints WPP Agency To Handle Euro 2016 Comms
- Sky Sells Gambling Division
- Gumtree To Sponsor Celebrity Big Brother
- DLKW Lowe Chairman Becomes IPA President
- Dentsu Aegis Agrees To Buy Social Shop Tempero
- MAD London - Thursday, Dec. 4, 2014
- Google Says 56% Of Ads Are Not Viewable
- Click-Throughs Are Dead - So Viewability Has To Get Better Than 50:50
- Google And Facebook Set To Own More Than Half Of UK Digital Display Next Year
- Facebook Extends Autoplay Video To App Install Ads
- Samsung Most Shared Tech Brand, Volkswagen Most Shared Carmaker
- Vodafone: No Liberty Talks, But We'd Happily Buy It
- Absolut Vodka Appoints AnalogFolk To Global Social Media Account
- MAD London - Wednesday, Dec. 3, 2014
- Location Is Mobile's Cookie - And Footfall Could Be Its Metric, Thanks To Beacons
- Starbucks And Asda Roll Out Location-Based Mobile Ad Campaigns To Drive Footfall
- Baileys And Guardian Labs Using Real-Time Data To Shape Content
- John Lewis Puts Social At Its Heart To Top Christmas Brand Index
- Vodafone Could Overcome German Competition Rules to Buy Liberty Global
- Sony And Samsung Top Social Buzz For Black Friday
- Harvey Nichols Offers Shoppers Cards That Say What They Want For Christmas
- Digital Subscriber Increases Offset Print Decline At 'The Times' And 'The Sunday Times'
- UK Is The Fastest-Growing 'Mature' Ad Market
- Three Olives Unleashes 'Werewolves in London'
- Google Updates DoubleClick Verification, Gives Advertisers More Control
- MAD London - Tuesday, Dec. 2, 2014
- Vodafone Enters The Race For Big-Screen Attention
- Ad Industry To Contribute GBP12bn To UK Economy By 2018
- Google Attempting Again To Get High Court Privacy Ruling Overturned
- Vodafone In Talks With Tesco To Buy Blinkbox
- Awards Judge Calls For 'Shady Practices' To End
- EBay Appoints Naked To Social European Brief
- Three Working Hours Spent Online Buying Gifts
- Tesco Appoints New Marketing Boss - Again
- Want To Reach Millennials? Don't Forget The Draw Of The Silver Screen
- MAD London - Monday, Dec. 1, 2014
- Does Twitter Really Need To Pick This Privacy Fight?
- Twitter Touts App Graph Initiative As Enhanced Mobile Experience
- UK Digital Ad Spend To Hit More Than 50% Of Total Budgets Next Year
- Tumblr Launches Mobile-Only Sponsored Apps
- Twitter To Monitor Users' Other Apps To Tailor Advertising
- The Programmatic Shuffle: AppNexus Reorganizes, Creates 4 New Units
- Facebook Faces Transparency Allegations From MPs
- Burger King Hands European Planning And Buying To Vizeum
- Seat Appoints Lowe Profero and DLKW Lowe
- Rufus Leonard Wins Pizza Express Digital Business
- BA's Brand And Customer Experience Director Departs
