MAD London Editions for December 2014
MAD London - Friday, Dec. 5, 2014
Quitting FIFA Just Got Easier With UEFA's Nations League
Facebook CPMs Up 700% While ROI Doubles
Google To Develop Child-Friendly Web And Video Services
Social Is Not A Media Channel, Says Dentsu As It Snaps Up Tempero
Unilever Debuts First Ecommerce Project
Coca-Cola Looks For Digital And Social Shop in London
Coca-Cola Appoints WPP Agency To Handle Euro 2016 Comms
Sky Sells Gambling Division
Gumtree To Sponsor Celebrity Big Brother
DLKW Lowe Chairman Becomes IPA President
Dentsu Aegis Agrees To Buy Social Shop Tempero
MAD London - Thursday, Dec. 4, 2014
Google Says 56% Of Ads Are Not Viewable
Click-Throughs Are Dead - So Viewability Has To Get Better Than 50:50
Google And Facebook Set To Own More Than Half Of UK Digital Display Next Year
Facebook Extends Autoplay Video To App Install Ads
Samsung Most Shared Tech Brand, Volkswagen Most Shared Carmaker
Vodafone: No Liberty Talks, But We'd Happily Buy It
Absolut Vodka Appoints AnalogFolk To Global Social Media Account
MAD London - Wednesday, Dec. 3, 2014
Location Is Mobile's Cookie - And Footfall Could Be Its Metric, Thanks To Beacons
Starbucks And Asda Roll Out Location-Based Mobile Ad Campaigns To Drive Footfall
Baileys And Guardian Labs Using Real-Time Data To Shape Content
John Lewis Puts Social At Its Heart To Top Christmas Brand Index
Vodafone Could Overcome German Competition Rules to Buy Liberty Global
Sony And Samsung Top Social Buzz For Black Friday
Harvey Nichols Offers Shoppers Cards That Say What They Want For Christmas
Digital Subscriber Increases Offset Print Decline At 'The Times' And 'The Sunday Times'
Google Updates DoubleClick Verification, Gives Advertisers More Control
Three Olives Unleashes 'Werewolves in London'
UK Is The Fastest-Growing 'Mature' Ad Market
MAD London - Tuesday, Dec. 2, 2014
Vodafone Enters The Race For Big-Screen Attention
Ad Industry To Contribute GBP12bn To UK Economy By 2018
Google Attempting Again To Get High Court Privacy Ruling Overturned
Vodafone In Talks With Tesco To Buy Blinkbox
Awards Judge Calls For 'Shady Practices' To End
EBay Appoints Naked To Social European Brief
Three Working Hours Spent Online Buying Gifts
Tesco Appoints New Marketing Boss - Again
Want To Reach Millennials? Don't Forget The Draw Of The Silver Screen
MAD London - Monday, Dec. 1, 2014
Does Twitter Really Need To Pick This Privacy Fight?
Twitter Touts App Graph Initiative As Enhanced Mobile Experience
UK Digital Ad Spend To Hit More Than 50% Of Total Budgets Next Year
Twitter To Monitor Users' Other Apps To Tailor Advertising
Tumblr Launches Mobile-Only Sponsored Apps
The Programmatic Shuffle: AppNexus Reorganizes, Creates 4 New Units
Facebook Faces Transparency Allegations From MPs
Burger King Hands European Planning And Buying To Vizeum
Seat Appoints Lowe Profero and DLKW Lowe
Rufus Leonard Wins Pizza Express Digital Business
BA's Brand And Customer Experience Director Departs
Next Entries »