MAD London Editions for November 2015
MAD London - Friday, Nov. 13, 2015
Could A Responsible Publisher Kitemark Counter Ad Blocking?
Viacom Movie Biz Sinks, TV Advertising Cuts Losses
BuzzFeed Chief Exec Says Publishers Are To Blame For Ad Block Surge
MRC Scraps Fully Loaded Requirement For Mobile Ads, Issues Updates On Viewability
Instagram More Effective Than Twitter, Facebook And YouTube
Sky Extends HBO Deal
EE Adds Channels To TV Service
Audit Bureau of Circulations To Publish Digital And Print Reach Together
Children Show Best Recall For Financial Services Ads
Emirates Chooses Amaze For Global Digital Partner
Do You Think The Ad-Blocking Threat Is Urgent? If So, What Are You Doing About It?
Can Programmatic Solutions Help Solve Agencies' Bandwidth Problem?
MAD London - Thursday, Nov. 12, 2015
Why Messaging Must Reflect That No Two Customer Journeys Are The Same
Dentsu Reports Nearly 14% First-Half Revenue Gain
BBC Store Not An Attempt To Take On Netflix
Facebook Launches Notify App With Major Publishers
Sainsbury's Set To Get Personal
Aldi Named Brand Of The Year
John Lewis Goes Dutch In First European Foray
MINI Goes Back To WCRS For Next Year's Global Convertible Launch
Three Honda Agencies Vie For NSX Supercar Global Launch
Albert Bartlett Launches New Range With GBP3m Campaign
83% of Customers Not Getting Response to Social Media Inquiries
Let's Not Forget: Digital Advertising Moves Products
MAD London - Wednesday, Nov. 11, 2015
As Ad Blocking Grows, Brands Must Ask Agencies - How Do I Reach Millennials?
Ad Blocking Rises To 18% Of Web Users, IAB UK Says
What Boomerang Means For Marketers
CNBC Cuts Down Live London Programming
Commute And Lunchtime Mobile Shoppers To Fuel Christmas Spend
Microsoft To Open First UK Data Centre Following EU Safe Harbour Bar
Harvey Nichols Launches #GiftFace Christmas TV Spot
'I'm A Celebrity' Launches App To Connect Fans To The Show And Each Other
Poundland Tackles The 'Snob Factor' With First Christmas TV Campaign
Virgin Media Says Viewers Reject 'New Tax' On Watching Public Sector Broadcasts
Adobe Is Second-Party Data Go-Between With New Data Platform
Adsquare Partners With Smaato
Twitter's Millennial Problem
Consumers' 'Mobile' Expectations Set To Soar
MAD London - Tuesday, Nov. 10, 2015
Rugby World Cup Helps Boost ITV Profits
Facebook Loses Privacy Fight In Belgium
What You Say Is As Important As Where You Say It
News Corp. Revenues Sink On Print Ad Declines
Man On The Moon Not Quite As Popular In Social As Monty The Penguin
Brands Steer Away From Emotional John Lewis Epics This Christmas
Very.co.uk Launches GBP5m 'Intuitive Gifting' Campaign
Heineken Takes World's First Space Selfie To Celebrate Bond Sponsorship
ABC Figures See Lower Dip In Circulation For October
UK Publicis CEO, Guy Wieynk, Promoted To Western Europe CEO
Blurred Lines -- How Digital Ends Days Of Above And Below The Line
MAD London - Monday, Nov. 9, 2015
'The Economist' Looking To Attention-Based Metrics
Sky Looking To Price Media Around Outcomes Rather Than CPMs
Android Product Placement Turned Down As Bond 'Only Uses The Best'
Square Valuation Dips $2bn Ahead Of Floating
Channel 4 Sale Will Bring 'Little Financial Benefit,' Says Outgoing Chairman
M&S Focuses On Smaller Moments For Mobile-First Christmas
Humanity Truly Is The Killer App -- As John Lewis Shows, Again
Gyro Wins Global Creative/Strategy Account For Audio Company Jabra
Google, Alphabet, China And .XYZ Domain Fiasco
MAD London - Friday, Nov. 6, 2015
Marketers Should Target Attitude Over Demographics
42% of UK Consumers Made Purchases After Seeing Email
Facebook Launches Music-Sharing Service
Mobile Takes Over Facebook Revenue Growth
John Lewis Christmas TV Ad Airs Tonight
Vodafone Uses Science To Calculate Marketing ROI
Retailers Regret Copying Black Friday In UK
BBC Research Shows Public Backs Its Online News Service
Cornetto Rethinking Digital In Agency Briefings
We Are Social Opens Berlin Office
McDonald's Tries 'Signature' Burgers In U.K.
Millennials Find Facebook Irrelevant -- Time To Build The Service Around People, Not Algorithms?
'Social' Opening in Berlin
Mindshare Goes Global With Its Shop+ Division
Adobe Supports Apple TV With Added Data
Marketing Technology Faces Implosion
MAD London - Wednesday, Nov. 4, 2015
How A Pint And A Coin Stopped A Non-Sponsor From Winning The Rugby World Cup
GroupM Acquires Majority Of Essence, Will Operate Independently As Part Of Its Portfolio
Three Hours A Day On A Smartphone -- Why It's Getting Harder To Reach Millennials Any Other Way
'Candy Crush' Creator Delists After Sale To 'Call Of Duty' Maker
Coverage
WPP's Landor Buys Majority Stake In ManvsMachine
Basic Instincts And Attention Economics
Burberry Unifies Collections Under A Single Luxury Brand
New Firefox Tool Blocks Ads, Prevents Tracking
Twitter Mirrors Facebook With 'Likes'
I Heart Twitter, Vine
Spotify Launches Programmatic
'Wall Street Journal' Launches App For London
B2B Journalists Reveal Concerns Over Advertiser Pressure
GroupM Confirms Essence Purchase
Adidas Won The Rugby World Cup Without Even Sponsoring It, Claims Leo Burnett
MAD London - Tuesday, Nov. 3, 2015
Google Tests DoubleClick Ads For Billboards
Why Change Agents Are Destined To Fail
Strong Growth For Wearables, But Not For Smartwatches
Country Cruising, Radio, A Sunken Boat, And Google's DoubleClick Billboard
Nielsen's eXelate Pushes Into Mobile, Springs Into Billions Of User Identities
Burberry To Launch Festive Star-Studded Campaign Inspired By Billy Elliot
Was #OnTheMoon TV Clip A John Lewis Teaser?
Kelly Clark Leaves Group M CEO Role To Become WPP Advisor
Asda Ramps Up Instagram Presence For Most Digital Christmas Ever
Publicis Buys Healthcare Unit Of PDI
Havas Launches A 'Village' Of Agencies In Manchester
Switch Off From Social Doom -- UK Consumer Confidence Hits A Record High
MAD London - Monday, Nov. 2, 2015
We Want Our Data, We Want Our Freedom - Brands Fight Back On Global Deals
J&J Consolidates $2.6 Billion Global Media Assignment With J3
What's German For 'Dastardly?'
DAA Unveils Guidelines For Privacy Icons In Video Ads
The 'Sun' To Drop Paywall
Instagram Touts Carousel Ads To Brands
Sky Hints It Will Launch Next Wave Of TV Disruption In Two Weeks
Digital Video Fraud, Viewability And The $50 Rolex
Facebook Revises 'Real Name' Policy
EU To Investigate O2 And Three Merger
Investors Prepare Potential Bids For Channel 4
Johnson & Johnson Consolidates Global Media With UM
Mastercard Named Most Effective Rugby World Cup Sponsor
McDonald's Launches 'Happy Studio' App To Appeal To Kids
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