MAD London Editions for November 2015
- MAD London - Friday, Nov. 13, 2015
- Could A Responsible Publisher Kitemark Counter Ad Blocking?
- Viacom Movie Biz Sinks, TV Advertising Cuts Losses
- BuzzFeed Chief Exec Says Publishers Are To Blame For Ad Block Surge
- MRC Scraps Fully Loaded Requirement For Mobile Ads, Issues Updates On Viewability
- Instagram More Effective Than Twitter, Facebook And YouTube
- Sky Extends HBO Deal
- EE Adds Channels To TV Service
- Audit Bureau of Circulations To Publish Digital And Print Reach Together
- Children Show Best Recall For Financial Services Ads
- Emirates Chooses Amaze For Global Digital Partner
- Do You Think The Ad-Blocking Threat Is Urgent? If So, What Are You Doing About It?
- Can Programmatic Solutions Help Solve Agencies' Bandwidth Problem?
- MAD London - Thursday, Nov. 12, 2015
- Why Messaging Must Reflect That No Two Customer Journeys Are The Same
- Dentsu Reports Nearly 14% First-Half Revenue Gain
- BBC Store Not An Attempt To Take On Netflix
- Facebook Launches Notify App With Major Publishers
- Sainsbury's Set To Get Personal
- Aldi Named Brand Of The Year
- John Lewis Goes Dutch In First European Foray
- MINI Goes Back To WCRS For Next Year's Global Convertible Launch
- Three Honda Agencies Vie For NSX Supercar Global Launch
- Albert Bartlett Launches New Range With GBP3m Campaign
- 83% of Customers Not Getting Response to Social Media Inquiries
- Let's Not Forget: Digital Advertising Moves Products
- MAD London - Wednesday, Nov. 11, 2015
- As Ad Blocking Grows, Brands Must Ask Agencies - How Do I Reach Millennials?
- Ad Blocking Rises To 18% Of Web Users, IAB UK Says
- What Boomerang Means For Marketers
- CNBC Cuts Down Live London Programming
- Commute And Lunchtime Mobile Shoppers To Fuel Christmas Spend
- Microsoft To Open First UK Data Centre Following EU Safe Harbour Bar
- Harvey Nichols Launches #GiftFace Christmas TV Spot
- 'I'm A Celebrity' Launches App To Connect Fans To The Show And Each Other
- Poundland Tackles The 'Snob Factor' With First Christmas TV Campaign
- Virgin Media Says Viewers Reject 'New Tax' On Watching Public Sector Broadcasts
- Adsquare Partners With Smaato
- Adobe Is Second-Party Data Go-Between With New Data Platform
- Twitter's Millennial Problem
- Consumers' 'Mobile' Expectations Set To Soar
- MAD London - Tuesday, Nov. 10, 2015
- Rugby World Cup Helps Boost ITV Profits
- Facebook Loses Privacy Fight In Belgium
- News Corp. Revenues Sink On Print Ad Declines
- Man On The Moon Not Quite As Popular In Social As Monty The Penguin
- What You Say Is As Important As Where You Say It
- Brands Steer Away From Emotional John Lewis Epics This Christmas
- Very.co.uk Launches GBP5m 'Intuitive Gifting' Campaign
- Heineken Takes World's First Space Selfie To Celebrate Bond Sponsorship
- ABC Figures See Lower Dip In Circulation For October
- UK Publicis CEO, Guy Wieynk, Promoted To Western Europe CEO
- Blurred Lines -- How Digital Ends Days Of Above And Below The Line
- MAD London - Monday, Nov. 9, 2015
- 'The Economist' Looking To Attention-Based Metrics
- Sky Looking To Price Media Around Outcomes Rather Than CPMs
- Android Product Placement Turned Down As Bond 'Only Uses The Best'
- Square Valuation Dips $2bn Ahead Of Floating
- Channel 4 Sale Will Bring 'Little Financial Benefit,' Says Outgoing Chairman
- M&S Focuses On Smaller Moments For Mobile-First Christmas
- Humanity Truly Is The Killer App -- As John Lewis Shows, Again
- Gyro Wins Global Creative/Strategy Account For Audio Company Jabra
- Google, Alphabet, China And .XYZ Domain Fiasco
- MAD London - Friday, Nov. 6, 2015
- Marketers Should Target Attitude Over Demographics
- 42% of UK Consumers Made Purchases After Seeing Email
- Facebook Launches Music-Sharing Service
- Mobile Takes Over Facebook Revenue Growth
- John Lewis Christmas TV Ad Airs Tonight
- Vodafone Uses Science To Calculate Marketing ROI
- Retailers Regret Copying Black Friday In UK
- BBC Research Shows Public Backs Its Online News Service
- Cornetto Rethinking Digital In Agency Briefings
- We Are Social Opens Berlin Office
- McDonald's Tries 'Signature' Burgers In U.K.
- Millennials Find Facebook Irrelevant -- Time To Build The Service Around People, Not Algorithms?
- Adobe Supports Apple TV With Added Data
- Mindshare Goes Global With Its Shop+ Division
- 'Social' Opening in Berlin
- Marketing Technology Faces Implosion
- MAD London - Wednesday, Nov. 4, 2015
- How A Pint And A Coin Stopped A Non-Sponsor From Winning The Rugby World Cup
- GroupM Acquires Majority Of Essence, Will Operate Independently As Part Of Its Portfolio
- Three Hours A Day On A Smartphone -- Why It's Getting Harder To Reach Millennials Any Other Way
- 'Candy Crush' Creator Delists After Sale To 'Call Of Duty' Maker
- Coverage
- WPP's Landor Buys Majority Stake In ManvsMachine
- Burberry Unifies Collections Under A Single Luxury Brand
- Basic Instincts And Attention Economics
- I Heart Twitter, Vine
- Twitter Mirrors Facebook With 'Likes'
- New Firefox Tool Blocks Ads, Prevents Tracking
- Spotify Launches Programmatic
- 'Wall Street Journal' Launches App For London
- B2B Journalists Reveal Concerns Over Advertiser Pressure
- GroupM Confirms Essence Purchase
- Adidas Won The Rugby World Cup Without Even Sponsoring It, Claims Leo Burnett
- MAD London - Tuesday, Nov. 3, 2015
- Google Tests DoubleClick Ads For Billboards
- Strong Growth For Wearables, But Not For Smartwatches
- Why Change Agents Are Destined To Fail
- Nielsen's eXelate Pushes Into Mobile, Springs Into Billions Of User Identities
- Burberry To Launch Festive Star-Studded Campaign Inspired By Billy Elliot
- Country Cruising, Radio, A Sunken Boat, And Google's DoubleClick Billboard
- Was #OnTheMoon TV Clip A John Lewis Teaser?
- Kelly Clark Leaves Group M CEO Role To Become WPP Advisor
- Publicis Buys Healthcare Unit Of PDI
- Asda Ramps Up Instagram Presence For Most Digital Christmas Ever
- Havas Launches A 'Village' Of Agencies In Manchester
- Switch Off From Social Doom -- UK Consumer Confidence Hits A Record High
- MAD London - Monday, Nov. 2, 2015
- We Want Our Data, We Want Our Freedom - Brands Fight Back On Global Deals
- J&J Consolidates $2.6 Billion Global Media Assignment With J3
- What's German For 'Dastardly?'
- DAA Unveils Guidelines For Privacy Icons In Video Ads
- The 'Sun' To Drop Paywall
- Instagram Touts Carousel Ads To Brands
- Sky Hints It Will Launch Next Wave Of TV Disruption In Two Weeks
- Digital Video Fraud, Viewability And The $50 Rolex
- EU To Investigate O2 And Three Merger
- Facebook Revises 'Real Name' Policy
- Investors Prepare Potential Bids For Channel 4
- Johnson & Johnson Consolidates Global Media With UM
- Mastercard Named Most Effective Rugby World Cup Sponsor
- McDonald's Launches 'Happy Studio' App To Appeal To Kids
