MAD London Editions for February 2016
MAD London - Thursday, Feb. 11, 2016
What A Difference A Year Makes: Yahoo, Bing, Lose Ground Against Google
Coming Off A Weak 2015, Publicis Expects 2016 To Be 'Year Of Transition'
What Twitter's New Timeline Means For Brands
A Tribute To David Bowie: A Leading-edge Boomer
Spotify Hands UK Media To Goodstuff Communications
OMD Remains Top Gunn, Bests Other Media Shops For 10th Consecutive Year
Google Sets Deadline To Stop Running Display Ads In Flash Format
All You Need Is Love -- Sir Paul And Skype Partner On Valentine's Emojis
B2B Marketing Doesn't Have To Suck
Marketing in the Digital Economy: It's All About Relationships
Twitter Revenue Up, But User Growth Stalls
Johnston Press Confirmed To Be Bidding for I Newspaper
Does Ad Spending Boost Share Prices?
Reality TV Streaming Service Launch Coming From NBCUniversal
Couch Surfers As Keen On MCommerce As Their Soap's Plot Line
MAD London - Wednesday, Feb. 10, 2016
Omnicom's New Global Media Agency To Launch 'In A Few Weeks'
Omnicom Global Revenue Down, But UK Is Up 7%
Premier League Rebrands To Be Less Corporate
Merkle Acquires U.K.-Based dbg To Strengthen Data Strategy
Sports Brands Rethink Strategy Around Wearables
Telegraph Appoints Deloitte For Strategic Review
Sky Q Launches
Experian Appoints BBH To Promote Credit Score Service
UKTV Unveils New W Look
Channel 5 Unveils First Rebrand Under Viacom Ownership
Co-Op Named Fastest-Growing Non-Discounter Supermarket
Death Of Print Is The Death Of A Thousand Cuts
Research Shows The Limits Of Viewability
A New Way to Determine Corporate Value
MAD London - Tuesday, Feb. 9, 2016
#RIPTwitter: Rallying Call For Users Protesting Potential Timeline Shift
'Wired' To Ad-Block Users: Turn It Off Or Subscribe
Is Instagram A Friend Or Rival To TV?
2016 Marketing Banner: Optimize Customer Experience!
Sorrell Claims 'Chickens Have Come Home To Roost' For Aggressive Tax Avoiders
Mediabrands Boosts Mobile Chops With Purchase Of UK's Mubaloo
Facebook Atlas Group Head Says Ad Blocking Down To Poor Experiences
Delivering Scalable, Effective Advertising With Cross-Channel Agility
Programmatic Ad Platform Admedo Plans Expansion With $6M Series B Funding
Doritos Named Most Mentioned Brand During The Super Bowl
Guardian's Magazine Business Floats With GBP800m Market Cap
BT Was UK's Busiest Advertiser In January
Rustlers Appoints Droga5 To Creative Brief
Customer Experience Moves Up The B2B Agenda
French Data Privacy Regulatory Tells Facebook It Has 3 Months To Stop Tracking Non-Users
Time To Block The Blockers -- What Have You Got To Lose?
MAD London - Monday, Feb. 8, 2016
Apple Adds First VR Product To Its Store
Protein World Kicks Up A Social Storm, But Sales Are Rocketing
ITV 6 Nations Coverage Gives Brands Access To Rugby Fans
Premier League Planning Illegal Streams Clampdown
BBC3 Going Online Will Encourage Talent, Controller Claims
Express Journalists Asked To Raise Pay And Conditions With Their MPs
The Best Ads Of Past Super Bowls
Are You Brave Enough To Be A Storytelling Villain?
Mobile Apps May Have Harder Time With EU Privacy Compliance
Demented
MAD London - Friday, Feb. 5, 2016
Creatives Need To Be Less Hipster, More Gorilla
Google Product Listing Ads Off To A Strong Start In 2016
Research Questions Celebrity Impact On Super Bowl Ads
From Procurement To Programmatic: Why Nobody Listens To You Anymore
O2 Brings BAck 'Wear The Rose' For 6 Nations
IBM's iX Scoops Yet Another Digital Shop
OMD Wins Sony Global Business
Volkswagen Launches Campaign To Rebuild Trust
Channel 4 Signs Allianz As Paralympic Games Sponsor
Commonwealth Games England Seeking First Brand Sponsor
BBC Trust Chair Tells Government To Not Ignore Public Opinion
MEC Makes Two Global C-Level Appointments
Instagram Ups Ad Time For Brands
MAD London - Thursday, Feb. 4, 2016
Google AdWords Grant To Help Counter Terrorists' Propaganda With Anti-Radicalism
'Fat Thumbs' Behind 60% Of Mobile Ad Clicks
Native Ad Disclosure All About Trust
Grapeshot Plans To Open Four New Offices Aided By $8.5M Funding Round
The Impact Of Viewability On Creative Advertising
E.ON Moves Global Media To Dentsu Aegis
Amazon Set For Net-Net Dominance
Google Boots Ad Blockers From Google Play
Uber Seeks UK Creative Shop
Yahoo To Cut 15% Of Staff, Considering Sale
Peugeot Sponsors ITV's Six Nations Rugby Coverage
FT Journalists Call Off Strike After New Pension Offer
Twitter Gives Access To Unregistered Visitors
Advertisers Are Right -- They Really Are Wasting Half Their Money On Spray And Pray Display
MAD London - Wednesday, Feb. 3, 2016
BT Denies Major Outage Was Caused By A Cyberattack
The Incredible Shrinking Tablet Market
EU And U.S. Agree On 'Privacy Shield' For Cross-Border Data Transfers
Living In The Age Of 'Hyper' Expectations
BBC To Retain Olympics Broadcast Rights Until 2024
Nielsen Forms Partnership With British Consumer Goods Company RB
Innocent Founder Warns Of Red Tape 'Insanity' If Britain Leaves The EU
Yahoo Lays Out 'Aggressive' Comeback; Reduces Workforce By 15%
Freeview Calls Creative Review
WhatsApp Hits 1 Billion Users, Unclear How To Monetize Success
Cadbury Lifts The Lid On The New Milk Tray Man
Global To Launch Heart Extra Radio Station
Kitbag Snapped Up By Fanatics
Thursday's FT Strike Gets MP Backing
BT Is The National Disgrace All Marketers Can Learn From
MAD London - Tuesday, Feb. 2, 2016
IBT Media Hopes To Double 'IBT UK' Video Output In 2016, Redesigns Site
Tablet Sales Down As 2-In-1 Devices Soar
TV Shows 'Incredible Resilience' As Billion Pound Mark Hit In Q3 2015
If Politics Is A Blood Sport, Politico Seeks To Put More Skin In The Game
Amazon UK Sales Hits GBP6bn Mark
Facebook Tweaks News Feeds
Tesco Brand Scores Fall On Supplier Scandal
BBC And ESPN To Show On-Demand Cricket World Cup Highlights Online
Zoella Hits 10m Subscriber Mark
The Fall Of The House Of Downton
Silo Smashing Is How Brands Will Live Or Die Digitally
Alphabet, Driven By Google's Mobile Ads, Wows Investors
MAD London - Monday, Feb. 1, 2016
Is Digital A Dead Man Walking? Or Could Native Replace The Addiction To Spray And Pray?
Instagram's Popularity Pushes Brands Toward More Visual Marketing
Why Facebook Is Pulling The Plug On Parse
Sky Q Adds GBP90 Premium Level Subscription
Microsoft Sees Windows 10 Increase Demand For Bing
Facebook Pays Just 3.6% Tax Outside US
Google, Yahoo Revamp Email Apps
Click And Collect Has Had A Greater Impact On Shopping Than Smartphones
Sony Consolidates With MediaCom
Sky Shareholder Criticises James Murdoch Appointment As Chairman
Consumer Confidence High At Start Of 2016
O2 Launches Concept Stores
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