• The Drum, Wednesday, February 10, 2016 7:19 AM

The Premier League has unveiled a radical brand overhaul as it moves away from a title sponsorship model to focus on communicating the stories around its players, communities and clubs on and off the pitch. The new digital first identity unites both the competition and the organisation for the first time, and has been created to work across broadcast, mobile and web globally. The update by design consultancies DesignStudio and Robin Brand Consultants is a “fundamental” shift away from the league’s corporate image.

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