MAD London Editions for July 2016
MAD London - Friday, July 15, 2016
Europe Raises The Axe On Google
Pokemon Go Launches In The UK
Helping Is Nice -- Selling Is Better
Google Faces Further European Commission Charges
40% Of Youths' TV Viewing Migrates To Streaming Video
How Do You Sift Through 500 Channels Of Programming?
Omnicom Organic Revenue Up 3.3%
Turn Millennials Into Brand Loyalists With "Flavor"
Google Report Warns Marketers To Pick Exchanges Carefully
Bearing Live Witness To Tragedy -- And Change
Sky Launched Ultra HD Channels
Karen Bradley Appointed New Culture Secretary
Elizabeth Denham To Become Next Information Commissioner
JCDecaux Underlines Digital Ambitions By Joining IAB UK
TUI Ditches Travel Brochures, Goes All Digital
BBC News And World News Survive, But With 10% Cuts
Chat Bot Tech To Answer Customer Queries Over Email
'HuffPo' Launches VR Coverage Across Platforms
Google Search Spend Declines 1%, Mobile Jumps 55% In Q2
MAD London - Thursday, July 14, 2016
Programmatic Is Problematic As UK Viewability Plummets To 47%
Automation Is Great If It Helps, Awful When It Hinders
Daily Telegraph Raises Viewability Bar To 10 Seconds
Coca-Cola Launches Global Olympics Effort
Twitter Offers Audience API To All Brands
Media's Secret Weapon In The War On Facebook
Amazon Experimenting With Personalised Video Ads
Apple, Samsung Top Smartwatch, Fitness Device Satisfaction
Facebook Taps Dare's Chief Executive In Latest London Agency Raid
Time Inc. Gets Major Reorg
Shoppers Lean On Mobile, As Marketers Refine Location Targeting
IPA Predicts Ad Spend Reduction After Brexit Vote
Arena Media Picks Up GBP10m Universal Account
Email Marketers Prioritising Automation In 2016
Focus On Fans Wins Best Wimbledon And Euro 2016 Sponsorship Plaudits
Few Agency Hires Taking Place In 2016
Dentsu Aegis Launches LGBT Staff Network In The UK
MAD London - Wednesday, July 13, 2016
Time For Brexit Confidence: UK Named Third Largest Digital Market, Again
Web Users Agree To Anything Online, Study Finds
eBay Eyes Pop-Up Shops In Sainsbury's Stores
Facebook And Youtube Capture Video Marketers
Will New UK Prime Minister Crack Down On Privacy?
How Millennials Are Shaking Up Retail Commerce
Asia Pac To Overtake US In Digital Spend, UK Placed Third
Digital Driving 92% Of Business Calls
Tech City Survey Shows Gloomy Brexit Outlook
Amazon Prime Day Hit By Checkout Problems, Again
Campaigners Protest Against Mascots Being Used To Sell Kids Unhealthy Food
Havas Media Manchester Wins Staples
Christopher Bailey Dropped By Burberry, Despite Tech Advances
Twitter To Stream Bloomberg TV Shows
Publicis Forms 'Entity' To Service Walmart: Becomes Primary AOR For U.S. Ads, In-Store Creative
Pokemon Go Maker Calls Full Access To Google Data A Mistake
MAD London - Tuesday, July 12, 2016
As Millennials Tune Out, Stream In, Expect Sponsorship To Trump Spots
US Trails UK In Retail eCommerce Web Time
MasterCard Moves From 'Fuzzy' Marketing To Growing Bottom Line
Amid Brexit, Rebates, 'Transparency,' Analyst Upgrades Agency Targets
Time Inc. UK Buys Collective's UK Ad Network
Facebook And Youtube Capture Video Marketers
Third Of Youth Viewing Switched To On-Demand Streaming
Air France Asks For French Favorites
Pinterest Wants UK Brands To Use It For Direct Response, Not Just Branding
G.O.P. S.O.S.
Parisians Rally In Defense of Vintage Newsstands
Telcos Commit To EU 5G By 2020
'Nearby Notifications' Beacons Used To Launch BFG Remake
Maxus UK Expands To Scotland
JWT FInds Brands Can Reorientate Consumers On Brexit Implications
European Parliament Votes Down Net Neutrality Amendments
EE To Offer Free BT Sports To Subscribers
MAD London - Friday, July 8, 2016
Olympics Will Be A Second-Screen Bonanza As Fans Watch From Home, Not The Pub
Mediaocean Acquires Invision, Moves Into TV Ad Sales Workflow
Google Acquires Startup Moodstocks, Visual Search For Objects
Digital Subscriptions Boost Profits At 'The Economist,' Despite Print Ad Decline
Robin Rusch Named Global CEO Of Experiential Shop Infrared
Marketers And Agencies Call Out Pitching Process Flaws
Bet365 And Nissan Unveiled As Sky Sports Premier League Sponsors
Metro Says Commercial Arm's Restructuring Is Not A Sign Of Tough Times
Media Buyers Are No Longer Generating The Biggest Profits In Marcoms
Amazon Prime Day Scheduled For July 12th
EasyJet Launches European-Wide CRM Review
How One Pollster Correctly Predicted Brexit
MAD London - Thursday, July 7, 2016
IAB UK Is Right -- Digital Marketing Is Well Placed To Survive Brexit Jitters
Twitter Launches Live Wimbledon Coverage
P&G Warns Brands On Media Rebates And Transparency
Droga5 London Wins Glenmorangie
Snapchat Unveils Memories Function
Snapchat Opts For Time: Debuts Memories Feature
Wimbledon Service Gives First Glimpse Of What Twitter Live Streaming Will Look Like
Manchester City Sign 18-Year-Old Fifa 16 Star
Tech Price Rises Blamed On Brexit Vote And Sterling Crash
Research Shows Young People Concerned About Brands And Security
BlackBerry Classic Handset To Be Dropped
EasyJet Launches European-Wide CRM Review
Vice Acquires Garage, The Magazine
Prexit Or Pretext: Is Europe Leaving Or Entering Programmatic?
Marketing Collective Ambition
MAD London - Wednesday, July 6, 2016
Don't Panic -- Email's Well Placed To Survive Post-Brexit Budget Cuts
IAB UK Believes Digital's ROI Metrics Will Protect It From Post-Brexit Budget Cuts
Rise In Email Fraud Hits UK Post-Brexit
"Pop-Up" Newspaper Targets Pro-Euro Brits
Nescafe Claims Tumblr Strategy Has Helped It To Better Connect With Younger Consumers
UK Government Convinced VR Is The Future Of Creative
Mobile Video To Hit $25B Globally In 5 Years
UK Services Sector Already Showing Signs Of A Slowdown
Government Bill Stops Short Of Charging Pay-TV Operators To Air ITV And Channel 4
Publicis Groupe Backs Innovation Startups, 19 IoT Ventures
Google's Deep Mind To Analyse NHS Data To Combat Blindness
Automated Vehicles Replace Delivery Drivers In London Trial
London Researchers Develop Algorithm To Spot Lies In Emails
Toronto Bureau To Be Opened In BBC's North American Expansion
Sainsbury's Backs Facebook And Twitter In Engaging Customers Post Argos Merger
British Entrepreneur Launches Handwritten Letter Company To Supplement Email
FMCG + Digital + Buy Button = A Whole New Ball Game
The Beacons Are Coming. The Beacons Are Coming.
MAD London - Tuesday, July 5, 2016
Pirates Are Repenting, But Don't Expect Ad Blockers To Follow Suit
Publicis Groupe, Tencent Strike Global Accord
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Havas Media Wins Swarovski's Global Media Account
Loss Of Media Jobs Since 2007
Creatives Draw Up A Post-Brexit Plan For Government
WPP's Busy M&A Week: Invests in Woven Digital, All Def And Strikes Alliance With Tencent
Business Confidence Slumps Post Brexit Vote
Archant To Launch Pop-Up Pro EU Newspaper
Internet Piracy At Record Low As Spotify And Netflix Rise
YouTube To Nurture Next Generation of Vloggers
All Nippon Airways Selects Digital Visitor To Hand Social
Coca-Cola Launches GBP10m Campaign For Zero Sugar Brand
Smart Lights In Stores Match Shoppers With Products
MAD London - Friday, July 1, 2016
Customers Are Sharing Your Brand -- But On Dark Social And Not Always Your Content
Facebook Axes Paper App
One In Four More Willing To Trust Chatbots Than Humans
MediaCom Wins $50 Million BRP Account
Facebook Wins Privacy Case Against Belgian Data Protection
How VR Will Transform Marketing
Vlogger Accuses BuzzFeed Of Copyright Theft, Starts Online Petition
The Remain Posters That Never Were, Revealed
Ocado Picks Now As New Creative Agency
Groupon Launches First Integrated TV Campaign
VCCP Blue Wins Ad Account For Muller's Friij
Why Real Time Isn't Fast Enough
Publishers: Declare Your Independence From Old Monetization
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