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TUI Ditches Travel Brochures, Goes All Digital

As Thomson prepares to rebrand to TUI in the UK over the next 18 months, the travel company is hoping to make a break with the past by scrapping travel brochures and instead looking to provide richer content in store through virtual reality and artificial intelligence. The Thomson rebrand will take place towards the end of 2017, as TUI aims to become a global brand. 

Read the whole story at Marketing Week »

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