MAD London Editions for April 2017
- MAD London - Wednesday, April 12, 2017
- Mobile-First Is No Longer A Term, It's An Ad Spend Fact
- Facebook Urges Judge To Dismiss Class-Action Over Inflated Video Metrics
- UK Internet Advertisers Top GBP10bn
- 'Atlantic' Erects Wall Against Ad Blockers
- Timberland Uses Geo-Targeting For A 6% In-Store Lift
- Are Ad Blockers Trying To Turn Over A New Leaf?
- Programmatic Training Is Requirement For All Havas Employees
- Sales Up, Profits Down As Tesco Pays Its Dues
- CFOs Are Backing Advertising And Marketing
- Irish Digital Marketing Booms As Mobile Overtakes Desktop
- Russia Reaches 100-Company Goal For 'Google Tax'
- MAD London - Tuesday, April 11, 2017
- Publicis, Forensiq Among Firms To Earn Certified Against Fraud Seal
- United Airlines Provokes Another Social Media Storm
- Fly To London: Happy Hour Is Getting Happier With Pound's Decline
- Controversial Cadbury Chair On Her Way Out
- Digital Out-Of-Home Group Bows Programmatic Standards
- Twitter Announces Video Metrics Partnership
- Retail Suffers Worst Quarter In Six Years
- Consumers Starting To Buy More Through Voice Assistants
- Press Gazette Launches Campaign Against Duopoly Of Facebook And Google
- British 'Vogue' Appoints First Male Editor
- Broadband Suppliers Punish Loyal Customers
- Dear Brands: We're All Publishers Now -- So Behave, Or Else
- MAD London - Monday, April 10, 2017
- Report: Publicis Media Top New Business Winner In Q1
- Google Launches Fact-Checked Search Results
- Nielsen Receives MRC Accreditation For Viewable GRP Demos In Digital Ad Ratings
- Brit Killed In Stockholm Attack Was A Senior Spotify Exec
- Advertiser Perceptions Launches Portal: Expands Into General Ad Issues, Trends, Big Picture
- Apple On UK Hiring Spree For Chip Designers
- Nine In Ten Unable To Personalise Web Sites
- More Social Media Means Less Happy Kids
- Boursin Sponsors Prime Film Four Slot
- Spain Arrests Alleged Top Spammer
- Why Do Brands Suck At Web Personalisation When Retargeters Seem To Do OK?
- MAD London - Friday, April 7, 2017
- Unilever To Produce 30% Fewer Ads, Trim Agency Roster
- YouTube Bars Ads On Channels With Fewer Than 10k Views
- VisitBritain Partners With American Airlines, British Airways
- Spotify To Float, But Without The IPO
- TEN Launches Motor Trend OnDemand In UK, Europe
- 1 In 5 Consumers Boycott Brands
- Unilever Strategy Winning Back Shareholder Support
- Facebook To Share UK Charity's Fake News Tips
- Germany OKs Mega-Fines For Illicit Content
- UK Supermarkets Feel The Challenge Of Ecommerce And Discounting
- Unilever To Save 2 Billion Euros Producing Fewer Ads
- News Corp Announces Key Executive Ahead Of Programmatic Launch
- Researchers Hack Another Sex Device
- Marketers Are Powerless Over The 1 In 5 Consumers Who Boycott Them
- MAD London - Thursday, April 6, 2017
- Google Inks Deal With comScore To Improve Brand Safety
- George Osborne Gets PM's Blessing On 'Evening Standard' Editorship
- Havas Strikes Alliance With China's Largest Agency Group
- MPs Blast 'Gig Economy' For Hoodwinking Staff
- Industry Groups Partner To Advance Security
- AdBlock Plus Buys Micropayments Service
- The World's Best Ad Campaign According To WARC: 'Share The Load'
- Deliveroo To Launch Delivery-Only Restaurants
- Own-Label Surge In Demand Predicted For Supermarkets
- DMA Launches Response To ICO's Consent Guidelines
- Tide Is Turning On Tech Giants Having Their Cake And Eating It
- MAD London - Wednesday, April 5, 2017
- Verizon Takes Oath To Market, Creates Umbrella For AOL, Yahoo
- Domino's Picks VCCP For Strategy And Creative
- Google's Extremist Video Detecting Tech Easily Tricked, Researchers Say
- Publishers Warn Advertisers On Dangers Of 'Blind Programmatic'
- NEW! Nissan Europe Updates Micra With 'Meet The Accomplice'
- eBay Founder Commits $100m To Tackle Fake News And Trolls
- LinkedIn Uses Member Data To Populate Mobile Lead-Gen Forms
- Trinity Mirror Signs Native Deal With Adyoulike
- Olympic Stadium Naming Rights Expected To Go To Vodafone
- 'Need It Now' Post-Millennials Will Pay More To Save Time
- Influencer Rapped By ASA For Not Using #Ad Tag
- P&G Is Right -- Digital Marketing Must Escape The 'Crap Trap'
- MAD London - Tuesday, April 4, 2017
- AOL + Yahoo = Oath
- Center Parcs Appoints Y&R As New Ad Shop
- Twitter Adds Location Sharing To Direct Messages
- Google Is Training Computers To Spot Extremism Better
- Brand Safety Issue Affected 'Very, Very Small Numbers,' Google Claims
- Read This Now To Find Out How Calls To Action Work
- Videology Aims To Educate Industry On Video Header Bidding
- Amazon Business Brand Launches In UK
- Local Papers Call For Safe Advertising, Call Out Blind Programmatic's Risks
- Burberry Signs GBP180m Fragrances Deal With Coty
- Daily Mail Strikes Deal With Nectar
- Is A Quarter Of Snapchat's Users Viewing Ads Enough?
- MAD London - Monday, April 3, 2017
- Will BBC Digital Content Deal Save A Dying Local Media Industry?
- YouTube Working On Brand Safety Improvements
- Google Looking At Fairer Ad Auctions
- April Fool's Day Roundup -- Which Brands Made Us LOL?
- Google Announces GBP36.4m UK Tax Bill
- Local Media Closures Are A Bigger Issue Than Murdoch's Sky Takeover
- YouTube Using AI To Weed Out Offensive Material
- Ad Revenue Growth Predicted To Rise 3.7% In 2017, Digital Will Soar
- Effie Worldwide CEO Neal Davies Is Departing
- P.R. Wild Pitches, Spring 2017
