MAD London Editions for April 2017
MAD London - Wednesday, April 12, 2017
Mobile-First Is No Longer A Term, It's An Ad Spend Fact
Facebook Urges Judge To Dismiss Class-Action Over Inflated Video Metrics
UK Internet Advertisers Top GBP10bn
'Atlantic' Erects Wall Against Ad Blockers
Timberland Uses Geo-Targeting For A 6% In-Store Lift
Are Ad Blockers Trying To Turn Over A New Leaf?
Programmatic Training Is Requirement For All Havas Employees
Sales Up, Profits Down As Tesco Pays Its Dues
CFOs Are Backing Advertising And Marketing
Irish Digital Marketing Booms As Mobile Overtakes Desktop
Russia Reaches 100-Company Goal For 'Google Tax'
MAD London - Tuesday, April 11, 2017
Publicis, Forensiq Among Firms To Earn Certified Against Fraud Seal
United Airlines Provokes Another Social Media Storm
Fly To London: Happy Hour Is Getting Happier With Pound's Decline
Controversial Cadbury Chair On Her Way Out
Digital Out-Of-Home Group Bows Programmatic Standards
Twitter Announces Video Metrics Partnership
Retail Suffers Worst Quarter In Six Years
Consumers Starting To Buy More Through Voice Assistants
Press Gazette Launches Campaign Against Duopoly Of Facebook And Google
British 'Vogue' Appoints First Male Editor
Broadband Suppliers Punish Loyal Customers
Dear Brands: We're All Publishers Now -- So Behave, Or Else
MAD London - Monday, April 10, 2017
Report: Publicis Media Top New Business Winner In Q1
Google Launches Fact-Checked Search Results
Nielsen Receives MRC Accreditation For Viewable GRP Demos In Digital Ad Ratings
Brit Killed In Stockholm Attack Was A Senior Spotify Exec
Advertiser Perceptions Launches Portal: Expands Into General Ad Issues, Trends, Big Picture
Apple On UK Hiring Spree For Chip Designers
Nine In Ten Unable To Personalise Web Sites
More Social Media Means Less Happy Kids
Boursin Sponsors Prime Film Four Slot
Spain Arrests Alleged Top Spammer
Why Do Brands Suck At Web Personalisation When Retargeters Seem To Do OK?
MAD London - Friday, April 7, 2017
Unilever To Produce 30% Fewer Ads, Trim Agency Roster
YouTube Bars Ads On Channels With Fewer Than 10k Views
VisitBritain Partners With American Airlines, British Airways
Spotify To Float, But Without The IPO
TEN Launches Motor Trend OnDemand In UK, Europe
1 In 5 Consumers Boycott Brands
Unilever Strategy Winning Back Shareholder Support
Facebook To Share UK Charity's Fake News Tips
Germany OKs Mega-Fines For Illicit Content
UK Supermarkets Feel The Challenge Of Ecommerce And Discounting
Unilever To Save 2 Billion Euros Producing Fewer Ads
News Corp Announces Key Executive Ahead Of Programmatic Launch
Researchers Hack Another Sex Device
Marketers Are Powerless Over The 1 In 5 Consumers Who Boycott Them
MAD London - Thursday, April 6, 2017
Google Inks Deal With comScore To Improve Brand Safety
George Osborne Gets PM's Blessing On 'Evening Standard' Editorship
Havas Strikes Alliance With China's Largest Agency Group
MPs Blast 'Gig Economy' For Hoodwinking Staff
Industry Groups Partner To Advance Security
AdBlock Plus Buys Micropayments Service
The World's Best Ad Campaign According To WARC: 'Share The Load'
Deliveroo To Launch Delivery-Only Restaurants
Own-Label Surge In Demand Predicted For Supermarkets
DMA Launches Response To ICO's Consent Guidelines
Tide Is Turning On Tech Giants Having Their Cake And Eating It
MAD London - Wednesday, April 5, 2017
Verizon Takes Oath To Market, Creates Umbrella For AOL, Yahoo
Domino's Picks VCCP For Strategy And Creative
Google's Extremist Video Detecting Tech Easily Tricked, Researchers Say
Publishers Warn Advertisers On Dangers Of 'Blind Programmatic'
NEW! Nissan Europe Updates Micra With 'Meet The Accomplice'
eBay Founder Commits $100m To Tackle Fake News And Trolls
LinkedIn Uses Member Data To Populate Mobile Lead-Gen Forms
Trinity Mirror Signs Native Deal With Adyoulike
Olympic Stadium Naming Rights Expected To Go To Vodafone
'Need It Now' Post-Millennials Will Pay More To Save Time
Influencer Rapped By ASA For Not Using #Ad Tag
P&G Is Right -- Digital Marketing Must Escape The 'Crap Trap'
MAD London - Tuesday, April 4, 2017
AOL + Yahoo = Oath
Center Parcs Appoints Y&R As New Ad Shop
Twitter Adds Location Sharing To Direct Messages
Google Is Training Computers To Spot Extremism Better
Brand Safety Issue Affected 'Very, Very Small Numbers,' Google Claims
Read This Now To Find Out How Calls To Action Work
Videology Aims To Educate Industry On Video Header Bidding
Amazon Business Brand Launches In UK
Local Papers Call For Safe Advertising, Call Out Blind Programmatic's Risks
Burberry Signs GBP180m Fragrances Deal With Coty
Daily Mail Strikes Deal With Nectar
Is A Quarter Of Snapchat's Users Viewing Ads Enough?
MAD London - Monday, April 3, 2017
Will BBC Digital Content Deal Save A Dying Local Media Industry?
YouTube Working On Brand Safety Improvements
Google Looking At Fairer Ad Auctions
April Fool's Day Roundup -- Which Brands Made Us LOL?
Google Announces GBP36.4m UK Tax Bill
Local Media Closures Are A Bigger Issue Than Murdoch's Sky Takeover
YouTube Using AI To Weed Out Offensive Material
Ad Revenue Growth Predicted To Rise 3.7% In 2017, Digital Will Soar
Effie Worldwide CEO Neal Davies Is Departing
P.R. Wild Pitches, Spring 2017
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