MAD London Editions for August 2017
MAD London - Thursday, Aug. 31, 2017
WPP Acquires A Pair Of European Agencies
Congressman Reneges On Court Deal With UK Reporter He Assaulted
Publicis Lands Global Diesel Creative Duties
'Bake Off' Debuts With 6.5m Viewers
To Optimize Or Not? Google Updates AdWords Ad Rotation Settings
888 Gets Record Fine For Not Protecting Customers
Spambot Snares 711 Million Email Addresses
Just Eat Unveils Staff Singing Idents For 'The X Factor'
Travel Sites Let Holidaymakers Down
Karen Millen Fights Sales Drop By Ditching The Siloes
Probe Uncovers Racist Tweets From Police Officers In Northern Ireland
Come Fly With Me -- But Don't Expect Customer Service
MAD London - Wednesday, Aug. 30, 2017
Murdoch Pulls Fox News From Sky
UK Agencies Unite For Diversity Project
Mobile Retail Digital Advertising Will Drive Market Forward
BuzzFeed Needs Display Advertising To Boost Revenue Growth
BBC Still Dominates News In The UK
New Agency Survey Shows Growing Pessimism About Adland's H2 Growth Prospects
How Will Marketers Measure ROI From Influencers?
Luxembourg-Based RTL Group Acquires SpotX
'i' Raises Cover Price To Prepare For Saturday Edition
Is Facebook The Next Front Page For Newspapers?
MAD London - Tuesday, Aug. 29, 2017
Facebook Refuses To Carry Ads From Fake News Sources
Former MP Apologises Over Fake Donald Trump Claims
Google To Refund Advertisers From Fake Traffic On DoubleClick, Adds Safeguards
GroupM Doubles Viewability Standard
Ready, Set, GDPR: What Marketers Need To Know
McDonald's Hires Publicis And Capgemini For Digital Push
Google Chrome To Allow Users To Mute Video Ads
Uber Poaches Expedia Boss As Its Next CEO
UK Broadcasters Could Lose A Billion A Year To Facebook, Amazon, YouTube
UK Government Vows To Keep EU Data Flowing
Innocent To Focus On Well Being
Brands Can Take A Bow As Viewability Is Tackled With 100% GroupM Vow
MAD London - Friday, Aug. 25, 2017
Microsoft Takes AI Real-Time
Facebook Should Be Paying Publishers For News, Jon Snow Insists
Search Marketers Not Ready For Mobile-First Indexing
Spotify's Warner Deal Paves Way For A Float
New Media Pioneer Hodges' Next Frontier: North Of The Arctic Circle
UK Supermarkets Share Prices Dip On Amazon News
Email Engagement Is On The Decline
Consumer Spend Slowdown Pushes UK Close To Recession
Just 30% Of Computer Science Pupils Are Girls
Mother London Elevates A New Generation Of Leadership
GDPR Will Confirm Email Marketing As King Of ROI
MAD London - Thursday, Aug. 24, 2017
Did Facebook Just Save Digital Publishing?
Facebook Offers Subscription To Publishers, Without Taking A Cut
Zuck Says Facebook Won't Take A Cut Of Subs
Digital Media Measurement Companies Pique Investor Interest
Losses Narrow At Embattled Uber
WPP Shares Fall As Ad Slowdown Is Reported
The Rise Of Smart Clothing
New Leaders Named At MDC's CP+B, Forsman & Bodenfors
Paddy Power Tweets Prompt Racism Accusations
Bake Off Needs 3m Viewers To Break Even
Nandos Picks AnalogFolk For Digital Account
Mumsnet Boycotters Must Realise Consumers Often Swear
The Disabled And Over 50s Under-Represented In UK TV
MAD London - Wednesday, Aug. 23, 2017
WPP Reports Organic Decline, Shares Tumble
Donald Trump Worth $2bn To Twitter
WPP Faces Tough Year As Financials Disappoint
Google Works On News Subs, Facebook Bows Publisher Logos
OMD Strategy Chief Shah Returns To Zenith In New Senior UK Role
Snapchat Short-Term Growth Up, But Instagram Will Retain Second Place
Johnson Out As Global Mobile Chief At IPG Mediabrands
17 Minutes Of Ads Will Not Set A Record For 'Bake Off'
Airbnb Backs Agencies, Not Consultancies, For Creative
Jack Wills Appoints First CMO
LinkedIn Upgrades Video Analytics
WPP's Tough Year Is A Bellwether For All Adland
MAD London - Tuesday, Aug. 22, 2017
Keith Weed Says Drop The Stereotypes
TBWA Worldwide Appoints Miller Chief Talent Officer
Formula One Launches First ESports Competition
Facebook Makes Messaging More Colorful In WhatsApp
Sky Takeover Green Light Could Face Legal Challenge
'Telegraph' Calls For Social Giants To Pay For Hate Investigations
A Total Data Eclipse: Five Things You Need To Know About GDPR
Publicis Groupe Creates Chief Talent Officer Role
Unilever's Keith Weed Is Right To Call Out Adland On Lazy Stereotypes
MAD London - Monday, Aug. 21, 2017
Manchester United Is Winning The Battle For Social Engagement
Digital Platforms Cautiously Begin Content Moderation
GDPR Drives Growth In Security Spending: Gartner
UN Warned On The Rise Of Killer Robots
Is Facebook Developing Smart Glasses?
London Assembly Warns Of 'Democratic Deficit' Over Local Media Cutbacks
Hate Speech To Be Treated As If Carried Out Face To Face
Proximity Mobile Payments Treble In A Year
WFA Reveals That Brands Change Media Agencies To Take Back Control
Brands Put Agencies On Notice As They Begin To Take Back Control
MAD London - Friday, Aug. 4, 2017
Facebook Strengthens Fight Against Fake News
What If More Brands Follow P&G And Cut Ad Budgets?
Accenture Acquires Brand Learning To Help Drive Marketing, Sales Transformation For Clients
British Wannacry Hero Arrested In The USA
Google To Rank Best-Performing Apps Higher In Play Store
Are Ad Agencies Over Snapchat?
Advertisers Struggle To Reach Women
Facebook Promises More Action Against Fake News
End Of Family Viewing As UK Goes Set-Box Crazy
IoT Tech Spending Heading To $322 Billion
Accenture Buys Brand Learning Group
One In Ten Hit Rate Makes Wasting Just Half A Budget Enviable
MAD London Will Return August 21
MAD London - Thursday, Aug. 3, 2017
Facebook Bows CPM Targets For Publishers
Is Influencer Marketing The New Emperor's Clothes?
Sky Faces Increasing Social Competition For Sports Rights
Rubicon Project Launches New Outstream Video Format
'Alexa, Fly Me To Paris'
Adbrain Rebuked For 'Cumbersome' Opt-Out Tool
The Viewability Red Herring
England Expected To Roar The 'Lionesses' To Record Viewing Figures Tonight
Top Influencers Are Getting GBP75k A Post
Commercial Radio Outperforms BBC, Again
Sky To Launch Loyalty Programme
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