MAD London Editions for May 2018
MAD London - Wednesday, May 16, 2018
GDPR Reality Check -- People Fear Hackers More Than Marketers
For His Next Act, Sorrell Looking At Nexus Of Technology And Geography
Zuckerberg To Be Spared A Media Circus In Brussels
Dentsu Organic Growth Remains On The Upswing
Paywalls On The Rise As Publishers React To Ad Blocking
WFA's New Guide To 'Unstereotyping' Ads
ITV Announces World Cup TV Sponsors
Almost 60% Of B2B Marketers Don't Send Email: UK Study
Facebook Shuts Down 583 Million Fake Accounts
Half Of Brits Will Ditch A Brand That Does Not Protect Their Data
Facebook Offering Ads Targeted Via Sensitive Personal Information
MAD London - Wednesday, May 16, 2018
Inboxes Overflow, Yet Why Are Brands Failing To Get Proper GDPR Consent?
Supreme Court Appears To Give The Green Light On Sports Betting
Shareholder Revolt Brewing At WPP
Facebook Suspends 200 Apps, Begins Investigation
Is Snapchat Using GDPR To Distance Itself From Facebook?
GroupM Revealed To Be Videology's Largest Creditor, Owed $35 Million-Plus
Manning Gottlieb OMD Expected To Win Government's GBP140m Media Account
Publicis Media To Move All UK Agencies To Former BBC White City Site
Mixing Blockchain With Programmatic
CMO Role Returns To easyJet In Management Shakeup
House Of Lords Votes To Reinstate Leveson 2 Media Standards Enquiry
Facebook Suspends 200 Apps In Post CA Data Audit
News Sites Load The Most Cookies, European Study Finds
Virgin Holidays Avoids Last-Minute GDPR 'Spam'
MAD London - Monday, May 14, 2018
News Titles Are Taking On The Duopoly With Profit And Engagement
Armstrong, Weed Reportedly In Running For WPP CEO Post
WPP Shareholders To Revolt Over Handling Of Sorrell's Sacking
UK ICO Advises: You Don't Have To Send Consent Emails To Everyone
Aldi Ad Today Will Feature Sign Language For Deaf Awareness Week
BBC Overshadows Netflix At BAFTA TV Awards
Report: OMD Is The Top-Ranked Agency By Billings For 2017
Facebook Reportedly Developing Cryptocurrency
Quarter Of Brits Will Tune Out Once England Knocked Out Of World Cup
'The Economist' Introduces New App For Subscribers
TV Stations Warn Junk Food Ban Would Just Benefit Google
Welsh Assembly Urged To Subsidise Quality Journalism
MAD London - Friday, May 11, 2018
CA, Vote Leave And AIQ Will Get Bashed By MPs, But Little Else
3,000 Facebook Ads Created By Russian Agency Released
Apple Gives Up On Irish Data Centre Plans
Security Pros Say Their Firms Aren't Ready For GDPR
London Mayor Proposes Junk Food Ad Ban
MDC Partners Stock Plunges After Disappointing Q1 Results
Sustainable Brands Grow The Fastest At Unilever
Amazon Brings Alexa Smart Homes To Life In New 'Experience Centers'
Truth To Use Blockchain To Allow Consumers To Sell Their Data
'Bud Bot' Will Link England Fans For World Cup Games
MPs Summon CA And Vote Leave Execs To Fake News Enquiry
Zoopla Sale Offers 'Daily Mail' A GBP640m Windfall
Will Peers Try To Resurrect Leveson 2, Again?
MAD London - Thursday, May 10, 2018
Government Saves UK Media From State Control, Again
WPP Wins BP Marketing Assignment
Murdoch Still Expects To Buy Sky And Sell To Disney
Mobile Ad Fraud Rates Double
'The Telegraph' Predicts GDPR Will Lead To A Rise In Junk Mail
IAB Tech Lab Rolls Out Paid Tool Offering Daily Ads.Txt Updates
Leveson 2 Enquiry Revival Voted Down By MPs
Google's Work With IAB In-App Viewability Will Lead To Mobile Ad Changes
Google Bans Abortion Advertising As Ireland Prepares To Vote
Home Broadband Speeds Are On The Rise
A Slow Start: European Regulators Aren't Ready For GDPR
BT Swaps Middle Managers For Engineers And Cyber Security Experts
Tencent Commits To Working Close With UK's Creative Industries
MAD London - Wednesday, May 9, 2018
Google Assistant, Wrapped In AI, Takes Center Stage
Google To Use AI To Improve Google News Suggestions
Google Changes Click Measurement In AdWords
"The Guardian" Explains Why Press Regulation Is Front Page News Again
Facebook To Require Identity Verification For Ads Related To Abortion, Civil Rights, Taxes
Vodafone Agrees To Liberty Cable Deal In Europe
GSK Launches Global Media Review
Advertising Association Argues Against Tighter Junk Food Ad Restrictions
Facebook Divides Corporate Structure Into 3 Areas
'The Telegraph' Goes Shopping With Amazon Go
Halfords Fast Driving Through Snow Ad Banned By The ASA
The UK TV Channels Can Take On Netflix -- Here's How
MAD London - Tuesday, May 8, 2018
Google To Terminate Old AdWords Version By End Of Year
Uber Highlights Safety Features Ahead Of London Licence Appeal
Who's On First: IPG Weighs In On Programmatic Auction Shift
Local Newspaper Editors Are Against Labour's Data And Libel Costs Amendments
British Broadcasters Consider Joining Forces To Take On Netflix
Is Blockchain Up To Speed For Ad Tech?
Google, YouTube To Reach $19B In Local Search Advertising
Cambridge Analytica Ordered To Hand Over Data
Unroll.Me To Stop Serving EU Users As GDPR Looms
UK Education Businesses Not Ready For GDPR: Study
It's Not All Facebook's Fault -- Marketers Should Take Some Responsibility Too
What The GDPR Means To Consumers
GDPR Guidelines For Small Business
Why The ASA Needs A Total Rethink On Policing Ads
MAD London - Friday, May 4, 2018
Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer
Harrods Appoints Former BBC Brand Expert To New Lead Marketing Role
UK Firms More Prepared For GDPR Than Those In U.S.: Study
Lidl Scales Back Digital Advertising Over Poor Performance
Richard Branson Speaks Out On Fake Bitcoin Endorsements
BuzzFeed Staff Allowed A Postal Vote On Union Pay Bargaining
ICO Still Investigating Individuals At Cambridge Analytica
Publishers Sign Up To New AOP And JICWEBS Guidelines
Augmented Reality Heading To 3 Billion Devices, $85 Billion Revenue
Radisson Experience Brief Takes Accenture Interactive To 25,000 Staff
Twitter Urges Users To Change Passwords
Blockchain And GDPR: How They Can Co-Exist
Nearly 800 Jobs At Risk At Virgin Media
Amazon: Alexa Boasts 40,000 'Skills'
Will Cambridge Analytica Live On, Under New Name?
The Simple Truth That Victoria Beckham Can Teach Marketers
MAD London - Thursday, May 3, 2018
Vilified Cambridge Analytica Suspends Operations, Files For Bankruptcy
Publicis London's Chairman To Leave This Month
Revlon's Global Media Assignment Back In Review
Cambridge Analytica Closes
Senior Management Shuffle At McCann Worldgroup
Nearly Half Of UK Companies Expect A GDPR Fine
Forecast: Growing Global Media Time; Online To Exceed Linear TV
Uber Turned Down For Licence Renewal In Brighton
Snap Share Price Plummets On Poor Results
Publishers Get Machine Learning Help To Spot Fake News
UK Brands Fail To Protect Themselves From Email Hijacking: Study
How Brands Use AI To Improve Customer Experience
CA Closes, But AggregateIQ Shows Privacy Laws Have Borders
MAD London - Wednesday, May 2, 2018
Is Snapchat A Car Crash Or A Long-Term Success Story?
Google Pushing Off GDPR Responsibilities To Publishers, Trade Groups Say
Government Intervenes In Trinity Mirror Purchase Of 'The Express' And 'Star' Newspapers
Snap Revenues Down Since Q4, Management Blames Seasonality, Redesign
MPs Intend To Issue Zuckerberg A Formal Summons To Answer CA Questions
BBC News Offers Advertisers 'Trust' As It Rolls Out U.S. Music Offering
Facebook To Launch Dating
Analysis Reveals Omnicom Margin Advantage Over Peers, Cites Media Accounting
Snap Share Price Down As User Growth Stalls
Former Chancellor, George Osborne, Warns Parliament Against Its Data Protection Bill
EU Labels Google And Facebook 'Digital Sweat Boxes'
Facebook Rolls Out Updates: Offers Clear History Feature, Adds Video To Instagram
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