MAD London Editions for January 2019
MAD London - Friday, Jan. 18, 2019
Netflix And Digital Natives Have Bad News For ITV
Netflix Posts $16B Revenues For 2018, Records Subscriber Growth
P&G Media Reshuffle Shows In-Housing Still On Table
Direct Line Group Retains MediaCom
Craigslist Breaks $1 Billion Mark
Microsoft Inks New Verizon Media Deal To Serve All Search Ads
Netflix Adds Subscribers But Sees Its Stock Fall
Microsoft Bing Search, Advertising Teams Binge On Automation
ITV Shares Fall 6% As Analysts Warn Of Netflix Impact
Brossard Joining Sid Lee Paris As Chairman, Europe
TfL Credits Outdoor Success To Digital Screens
YouTube Bans Advertising On Tommy Robinson's Page
News UK To Merge Print And Digital Sales Teams
Amazon Alexa Temporary Outage Reported
MAD London - Thursday, Jan. 17, 2019
Lucky Generals To Open A New York Office
Dentsu Aegis Adds P&G Business
Bing Ads Launches Page Feeds
P&G Moves Majority Of Media To Carat
BritBox OTT Service Tops 500K Subscribers, Pushes Niche Shows
Behind The Scenes Of Coca-Cola's Diversification
Urban Airship Builds European Presence With Accengage Purchase
Channel 4 Launches Facebook Watch Project
Lippincott's Brand Refresh For Aer Lingus
Russia Today Challenges Ofcom Bias Claim
Facebook Takes Down 'Inauthentic' Sputnik Pages
Brand Purpose Or PC Guff? Gillette Debate Continues
A Close Shave, But Gillette Deserves A Break
MAD London - Wednesday, Jan. 16, 2019
Adland To PM -- Ditch Option Of A No Deal Brexit
Facebook Pledges Millions To Sustain Journalism Initiatives, Some Investment Is Self-Serving
Publicis Media Takes Net New Business Crown For 2018
No Deal Brexit Would Lead To An Advertising Recession
Ad Industry Unites Behind Calls To Take No Deal 'Off The Table'
Marketers Budget Fail To Rise For First Time In Six Years
Study: Two-Thirds Of B2B Brands Are Pushing Digital Transformation
Newspaper Body Drops Action Over Impress Regulator
Publicis And Channel 4 Dispute Rumbles On
3 Key Trends Expected To Impact The Media Landscape
Gillette Ad Will Backfire, 'Marketing Week' Columnist Believes
MAD London - Tuesday, Jan. 15, 2019
Topcuoglu Named President, International For TBWA\Worldwide
Londoner's Egg Is Most-Liked Picture On Instagram
Tidal Streaming Figures Investigated In Norway
Pinterest Develops Personas To Support Targeting For Marketers
Stagwell Group Merges Forward3D, PMX
Threat Of Netflix Gives Rise To GBP40 Cinema Ticket
DoubleVerify Acquires AI Expert Leiki To Build A New Business Supporting Publishers
'The Guardian' Has Questions Over Pro-Brexit Facebook Campaign
ASA Warned 200 To 300 Influencers On Transparency Last Year
Unwanted Gift Alert: Givers Must Be Told Of Returns Under GDPR
Warnings Raised Over Newsquest Suitor
Why Google And Publishers Are Right On EU's Crazy Link Tax
MAD London - Monday, Jan. 14, 2019
Fake News Will Be Beaten By Subscriptions, Not Display
Reuters Predicts Redundancies And Tighter Social Media Regulation
Study: 170,000 Anti-Semitic Google Searches Made In UK Annually
Delta Air Lines Switches From Zenith To PHD In Europe
Salesforce Brings Visual Search To Ecommerce Sites
JLR Offers Marketers Voluntary Redundancy
Beyond CTR -- Four Ways To Bridge The Creativity Chasm
MC&C Taps Havas Media For New Strategy Lead
Marketers' Dream Job Revealed
WFA Adds New Global Media Board To Foster Change
Sky, BT and UKTV Spend Big To Combat Netflix
Ad Tech's Most Worrisome Acronym: GDP
Was A Product Focus The Right Strategy This Christmas?
MAD London - Friday, Jan. 11, 2019
What Oliver Brings To You & Mr Jones' Majority Stake In-House Marketing
Dentsu Aegis Predicts 6% UK Ad Spending Growth
Google Reveals How It Approaches SEO
Tube Escalator Screens Stretched To 42"
Hirst Appointed Global CEO, Havas Creative Network
Facebook Launches UK Fact-Checking Partnership
Google Poised To Prevail In Battle Over 'Right To Be Forgotten'
Google Gets Some EU Legal Support Over 'Right To Be Forgotten'
Nine In Ten Ads This Year Will Be Programmatic
BA Pulls Ad Accused Of Glamorising Gambling
Foreign Income Boosts Haymarket
Drink Aware Reviews Ad Account
Better Ads Standard To Be Rolled Out Globally In July
L'Oreal Names Adam Levine As Expert Spokesperson
Why PMPs Are The New Kings Of Programmatic
MAD London - Thursday, Jan. 10, 2019
Proof That Adland Totally Gets Content Marketing
Red Bull Moves UK Media Account To Mindshare
Cambridge Analytica Fined For Refusing To Give American Professor His Data
You & Mr Jones Acquires Majority Stake In Inside Ideas Group
Wunderman ECD Steps Down After Probe
Coalition For Better Ads Aims To Roll Out Standards Worldwide
Suzuki To Sponsor 'Gogglebox'
Google Lets Searchers Return To Past Queries With Quick Links
UK Fourth In Global Mobile Commerce League Table
London Still Top EU Tech Investment Hub
Cambridge Analytica Fined Over Facebook Scandal, Again
MAD London - Wednesday, Jan. 9, 2019
Forget Brexit, Brits Prefer The World Cup And 'Love Island'
Cannes Lions Gives Back With Donation To SDL Grand Prix Winner
Google Claims To Have Invented Instant Voice Translation
ASA Bans Comparethemarket And P&G Ads
Wavemaker Flies Into Heathrow
Hulu Posts 45% Higher Ad Revenues In 2018
BA Accused Of Glamorising Gambling
Google Emails Users Over 2018 App Data Breach
Government Launches Brexit Radio Ad Campaign
'The Times' Makes A Profit While Losses Treble At 'The Sun'
Majority Of Marketers Have No Marketing Qualifications
Manchester United To Open Experience Centres In China
MAD London - Tuesday, Jan. 8, 2019
GDPR Has Chilling Effect On EU Tech Funding: Study
TAG Reduces European Ad Fraud To Just 0.5%
Zenith Taps James As Global Brand President
Clear Channel Float Will Empower M&A Activity
Pivotal's Wieser Initiates Amazon With A 'Buy' Rating: Upgrades And Downgrades Other Big Digital Platforms
Ogilvy UK Boss Explains Last Year's Restructuring
Global Traditional Pay TV Services See Quarterly Decline
Amazon Becomes World's Most Valuable Company
What's The Difference Between Hard Email Bounces And Soft Bounces?
Verizon Media Extends Native Ads Deal On Microsoft Properties
Did TAG Just Kill Ad Fraud? Even In-App?
MAD London - Monday, Jan. 7, 2019
Are YouTube Stars Encouraging Children To Gamble?
Conde Nast's UK Slump Shows Pressing Need For New CEO
Caught In The Crosshairs Of The GDPR: 15 Possible Outcomes
Amazon Appointed To Create Local Government Marketplace
Analyst Raises Ratings For IPG, Publicis: Maintains Omnicom, WPP
UK Considering Creating Online Safety Commissioner Role
Publicis Groupe Agencies Score Big In New Biz Development
P&G Takes A Start-Up Mentality To Solving Customer Problems
Take That Takes Fans On Surprise Rides With Suzuki
P&G Launching 6 Connected Products At CES
Consumer Electronics Offers Marketers The Best Salaries
Sky Signs Up Anthony Joshua For Loyalty Campaign
How Do Telecoms Get Loyalty So Wrong?
« Previous Entries