MAD London Editions for March 2019
MAD London - Friday, March 15, 2019
Is Apple Set For A Google-Sized EU Fine?
YouTube Brand Safety Blowback Appears Short-Lived
WPP Pays Sir Martin Sorrell GBP2m Bonus
Snap's Stock Rises On Expected Ad Revenues
Nine Months Into GDPR, Authorities Have Handed Out EUR56 million
Facebook Must Be Accountable To Regulators For Outage, Professor Says
Michael Jackson Ads To Be Removed From London Buses
Barclays Retains BBH
British Airways, 'The New Yorker' Target Empty Nesters
Innovid Taps Markus As CCO, Whittingham To Lead EMEA Region
Dutch Data Authority Debuts EU's First GDPR Fining Policy
Lobby Group Reminds UK Of Tech Giants' Contribution
Tyrells, Popchips And KP Nuts Ad Accounts Placed Under Review
Mirror Titles Suffer Double-Digit Circulation Declines
MAD London - Thursday, March 14, 2019
Google, Facebook Warned A CMA Probe Is In The Post
Chancellor Asks The CMA To Investigate Digital Advertising
Spotify Wants EU To Investigate Apple's Music Streaming Practices
IAB Tech Lab Releases Final Version Of App-Ads.Txt
ISBA Warns Of Financial Hit From Brexit Uncertainty
Adthena Locks In $14 Million In Venture Capital Funding
Google Blocked 2.3 Billion Bad Ads Last Year
Google Terminated Nearly 1 Million Bad Advertiser Accounts, 2.3 Billion Ads In 2018
Netflix Allowed To Set Own Age Limits
Philippa Brown Announced Advertising Association Chair
Vodafone Saves 10% To 15% In-Housing Media
Facebook Data Deals Under Criminal Probe
MAD London - Wednesday, March 13, 2019
Data Portability -- Another Tech Giant GDPR Fail?
Unilever In-Housing Saves 500m Euros
Facebook Revamps, Provides 3 New Relevance Metrics
Sky Bet Banned For Being Socially Irresponsible
Microsoft Executive Joins WPP Board
Google Smart Targeting Serves Ads Based On Propensity To Spend In Apps
Lords To Investigate Streaming's Impact On Public Service Channels
Facebook Restores Sen. Warren's 'Breakup' Ads
UK Firms Took 21 Days to Report Data Breaches Before GDPR: Report
Brexit Leave Tweets Supported By Twitter Bots
BBC Investigated Over Fair Pay
Mass-Market Women The Most Important Demographic
Curb Tech Giants' Data Power, The Treasury Is Told
Streaming Is Up, As Is Watching Traditional Channels' Content
MAD London - Tuesday, March 12, 2019
Did 1 in 5 Millennials Just Ditch Linear TV Ads?
'BuzzFeed' Focuses On New Revenue Streams, Social Media
Millennials Watch A Fifth Fewer Linear TV Ads
AI Spending Projected To Reach $35.8 Billion This Year; Retail Leads
Publishers Urge MEPs To Pass EU Copyright Directive
MediaCom: Most Media Award-Winning Network, Shop, And Campaigns In 2018
Droga5 London Wins Go Compare Creative Brief
Former GroupM Chief Founds New Shop: C2Next Focuses On Search, Performance
Tim Berners-Lee Warns Of 'Nastiness And Misinformation' Spreading
Salmon Becomes Wunderman Thompson Commerce
London City Airport Rebrand Reflects Its Central Location
MAD London - Monday, March 11, 2019
Hard Brexit Campaign Group Is Facebook's Biggest Political Advertiser
Kantar Goes 'Self-Serve,' New Marketplace Taps Long-Tail Research Demand
12% Of Smartphone Users In U.K. Would Switch To 5G
MediaCom Appoints First ECD
'Cookie Walls' Outlawed By Dutch Privacy Officials
Virgin Media Picks Adam & Eve/DDB
Nick Clegg Warns Regulation Threatens Facebook Model
Lords Tell The Government To Regulate The Internet
The Queen Posts First Photograph To Instagram
Hard Brexit Group Show Facebook Political Ad Rules Need Work
MAD London - Friday, March 8, 2019
Zuck The Privacy Defender. You're Kidding, Right?
OOH M&A: Talon Expands U.S. Footprint With Purchase Of Grandesign
Culture Secretary Asks YouTube To Reconsider Banning Tommy Robinson
Visa Aims To Support Women Entrepreneurs Worldwide
Havas Media Launches International Women's Day Campaign
Brands, Agencies Reveal Their IWD Plans, Campaigns, Festivities
BBC's Director General Pours Scorn Over Netflix Viewer Figures
Facebook Deletes 100 UK Hate Speech Accounts
Your Privacy Is Gone (Forever)
Diageo CMO Discover Lack Of Gender Balance In Creative
Facebook Privacy Turnaround Mimics Snapchat's Policies, 'Sky News' Claims
Nearly Nine In Ten Brits Shop With Amazon
Anti-Vaccination Groups Face Ad Ban On Facebook
MAD London - Thursday, March 7, 2019
Tax Catches Up With Tech Giants -- First Paris, London Next?
Google Brings Shoppable Ads To Image Search
L'Oreal Shortlists Four Agencies In Media Review
Facebook's Reputation Takes Serious Hit
France Hits Tech Giants With 3% Direct Digital Sales Tax
Publicis Unit Unveils New Audio Ads Matching Creative To Each User's Musical Taste
BBC iPlayer Needs To Step Up To Take On Netflix
Who's On 'Unified First?' According To Google, You Will Be
'FT' Buys Majority Stake In The Next Web
Formula E Returns To London Next Year
MAD London - Wednesday, March 6, 2019
Why Is Adland Focussed On Trust That Tech Giants Must Rebuild?
Publicis Merges Media Shops Spark Foundry, Blue 449
YouTube Defends Decision Not To Ban Tommy Robinson
Adland's 5-Point Plan To Restore Trust
Facebook Isn't Fazed By Worldwide Regulation Threats
Facebook Study: That's A Nice ROI You've Got There, It Would Be A Shame If Anything Happened To It
Instagram To Allow Brands To Boost Influencers' Posts
Ofcom Investigates BBC News Over 'Chasing Traffic' Claims
Fresh Produce Brand Bewildered By TfL 'Junk Food' Ban
Amazon? Nope, Americans Fall For Discount Grocers Aldi, Lidl
MAD London - Tuesday, March 5, 2019
Is Adland Brexit-Proof?
Barclays Predicts Double-Digit UK Ad Spend Growth In 2019
WPP Reports UK Gender Pay Gap
Facebook Slammed For Listing Users' Phone Numbers
Post Office Hires Ogilvy
Amazon Beats Apple, Google In Privacy Survey; Email Most Popular Channel
Accenture Buys ?What If!
Brands Report More Engagement Than Sales From Influencers
Secret clickbait tricks all marketers wish they knew
Social Media Giants Agree To Take Down Prejudicial Content
Government Does Not Back Anonymous Arrests Move
MAD London - Monday, March 4, 2019
SEO's Golden Rule -- Be The (Updated) Answer
Twitter Looks To Improve On Mobile, Direct-Response Advertising
European Commission Says Tech Giants Not Clear On Fake News
Amazon's 'Buttons' Are IoT History, Replaced By Alexa
'The Guardian' Accuses Facebook Of Questionable Privacy Lobbying
Leadership Change At WPP's Geometry
Two French Tech Execs Give Outlook On GDPR
Paralympic Committee Picks Adam & Eve/DDB For Creative Rebrand
How To Be Human
American Brand Offers Londoners Pints For Points
Uber Drivers Take Mayor To Court Over Discrimination
Police In U.K. Tap Artificial Intelligence To Preempt Crime
Brits Could Lose EU's Free Roaming Cell Phone Privileges
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