Marketing CPG Weekly Editions for July 2019
- Marketing CPG Weekly - Friday, July 26, 2019
- Kroger Flexes Data, Analytics Muscles To Bond With CPGs
- Jim Beam's 'Refreshionals'
- Stella Artois MIght Take You For Ride On Cool Speedboat
- Kraft Heinz, TripAdvisor Apps Aim To Simplify Meal Plans, Reservations
- Amazon Sales Crush, But Profits Disappoint
- What's An Amazon Ad Worth? More Than You Think
- Brands Are Challenged By The Tech Ecosystem, Study Finds
- Diageo Increases Marketing Budget By 8%
- Unilever Gets ROI Boost From Programmatic
- P&G Will Not Go Down Holding Company Route
- Marketing CPG Weekly - Friday, July 19, 2019
- Bic's Gender-Neutral, Amazon-Exclusive Razor Experiment
- Marketers Including VW, Nestle Celebrate Moon Landing Anniversary
- Amazon Changing Rules For Third-Party Sellers Worldwide, Germany Drops Probe
- Lay's Will Repeat 'Smiles' Campaign To Help Fund Youth Surgery
- New Conagra Offerings Include Reddi-wip Coffee-Creamer Category Debut
- Vending Machines, Campaign Tout Honest Tea's Role In Organics, Fair Trade
- Kahlua Celebrates The Many Photos Totally Unshared On Social Media
- What's Your BOPIS Strategy?
- Let's Throw The Idea Of Brand Life Cycle Out The Window
- The Increasing Insanity Of Marketers' Indifference Toward Older Consumers
- What Is Your Brand's Consumer Value Equation?
- Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served
- Neutrogena Recalls Light-Emitting Therapy Masks
- Oscar Mayer Partners With Airbnb To Rent Out Wienermobile
- Marketing CPG Weekly - Friday, July 12, 2019
- Coupons: Digital, Mobile Still Haven't Dethroned Print
- Pepsi Is 'Bubly' About Its New Products As Old Timers Also Gain
- Marketing Today: P&G's Pritchard, Helias On Global Sustainability
- 'Eater,' Grey Goose Partner To Expand Young Guns Franchise
- Got Bones? Skateboarders Tout 'Nature's Energy Drink' For Milk Board
- Who Does Prime Day Really Benefit?
- Brands 'Out Of Touch' With American Women
- Bodyarmor Names Laundry Service Creative AOR
- Condiment Bottles Get A Makeover
- Marketing CPG Weekly - Friday, July 5, 2019
- P&G's Disruptive Strategy Paying Dividends
- P&G's 'The Look' Examines The Everyday Prejudice Black Men Experience
- Anheuser-Busch Urges Ritas Fans To 'Never Apologize'
- P&G Takes Exclusive Retail Route With My Black Is Beautiful Haircare
- Michelob Ultra's 'Infusions' Ad Cameos Volleyball Gold Medalist
- Coty, Which Has Been Aging Ungracefully, Has A Turnaround Plan
- Target Tackles Prime Day; Amazon Taps Rite Aid Counters
- Brita Urges Curbing Plastic Consumption
- Data Reveals VOD Cutting Into Linear TV Viewing
- Ecommerce Brands Are Using Email To Leverage Amazon Prime Day
- Social Media Ad Spend Growth Halves
- L'Oreal Conversion Rates Triple With AR
- Jack Daniel's Owner Calls Global Creative Reviews
