Marketing Daily Editions for January 2008
Marketing Daily - Thursday, Jan. 31, 2008
Mrs. Fields Sells Great American Cookie To NexCen
Newman's Own Is Out With Wine Line
LG Electronics To Offer 'Techorating' Tips
Chick-fil-A Posts 40th Year Of Sales Gains
GMC's Super Bowl Ad Bows 'Never Say Never' Theme
Edmunds: $2.80 Per Gallon Gets Car Buyers' Attention
Chili's Recruits Football Players In Burger Promo
Consumers To Show Softer Side This V-Day
AT&T, Yahoo Agree On Ad Revenue Share Plan
Tracking The ROI On Super Bowl Buzz
Wal-Mart, Disney Team On 'Hannah Montana' Line
DMA Points To ROI: Direct Works For Cars
Marketing Daily - Wednesday, Jan. 30, 2008
Disney Extends 'Year Of A Million Dreams'
Svedka Vodka Campaign Centers On 'Super Tuesday'
Wal-Mart Leverages Economic Concerns With Promotion
Godiva Offers All Things Chocolate In Promotion
Valentine's Day Retail Spend Expected To Be Flat
IGA Puts Brands Into 'Burnout Paradise' Game
BrandIntel Study Reveals Some Surprise Winners
Marketers Can Take Advantage Of Poor Economic Climate
Taco Bell's Super Bowl Ad Emphasizes Meal Quality
Survey Finds Most Boosting Experiential Ad Budgets
Marketing Daily - Tuesday, Jan. 29, 2008
American Express Profits Fall 10%, Cautious On 2008
Football Players, Moms Join Campbell's Soup Promotion
Coors Light In Hispanic Effort For Super Bowl
Jiffy Lube Bows Cause-Related Campaign
Hershey Raising Prices On Third Of Line
Diageo Acquires Rosenblum Cellars
Delia's Names Martin To Head Brand Unit
Sears Taps EVP/Supply Chain As Interim CEO
Amy Shea Joins Brand Keys As EVP
Wrigley Backs 'Give Kids A Smile' With Donations
Living In A Branded City, Underground
Don't Look For Warm Reception For Diesel-Powered Vehicles
Wendy's To Set Self Apart As 'W-a-a-a-ay Better Than Fast Food'
Despite Turmoil, Sprint Scores Super Bowl Sponsorship
Nick-At-Sea: SpongeBob's Parent Teams With Royal Caribbean
Teleflora, Hearst And NBC Launch Mother's Day Campaign
Marketing Daily - Monday, Jan. 28, 2008
Luxury Brands Can Succeed In Economic Downturns
Professor: Super Bowl Advertisers' Stock Rises
WaMu Upgrades Site, Speeds Processes
Tyson Revamps Antibiotic-Free Chicken Ads
'Playboy' Readies Super Bowl Party
Fans Line Up For Nike's Commemorative Air Jordan
NFL To Advertise Self At Super Bowl
Distilled Spirits Market To Slip In 2008, Council Says
Brigham's Ties Give-away To Super Bowl
Truck Marketers Take Aim At Quickly Shifting Target
New Dunkin' Donuts Marketing Runs On Videos
SpaFinder: Gift Cards Are Platform For Other Revenue Opportunities
Toyota Expands Scion Lineup In Gaia Online
McDonald's Pulls Ads From Suggestive Online Content
Marketing Daily - Friday, Jan. 25, 2008
MySpace's Berman To Head Marketing, Content
NHL All-Star Game Attracts Deep Pockets
Dove Kicks Off V-Day With Sparkly Sweepstakes
Jeep To Promo Brands At Winter X Games
Here's What Merck, Schering-Plough Should Do
J.D. Power Says Hummer Has Friendliest Web Site
Hershey Hustles To Boost Marketing, Launch Premium Products
Food Intake, Obesity Handled Differently, Same World Over
GM's Chevy Division Hopes To Paint Tinseltown Green
Marketing Daily - Thursday, Jan. 24, 2008
Super Bowl-Related Sales Approach $10 Billion
Mickelson, Crowne Plaza Looking For No. 1 Fans
Tyson Debuts Online Olympics Promotion
CVS Pharmacy Starting Monthly Magazine
Alpine Electronics In 'Rock The Dash' Promo
Southwest, Chase Back Lenny Kravitz Tour
Tim Hortons Offers Free Samples Of New Line
Pepsi, NFL, VH1 In Super Bowl Fête
Bank Of America Adds Nascar Names
Ostrov To Lead Bausch & Lomb As CEO
Chrysler Puts Brand Thoughts In Engineers' Minds
Marketers Struggling With Acceptance Of Software Apps
Saturn Set To Tout Its Green-iosity With 'Rethink' Tag
Marketing Daily - Wednesday, Jan. 23, 2008
KFC Dares Super Bowl Players To Do 'Chicken Dance'
TurboTax, Comedian Team For Promotion
Whole Foods Bags Plastic; Gives Away Reusables
Sprint Lops 4,000 Jobs, Closes 125 Stores
Hasbro Marketing 'Cloverfield' Monster
Domino's Pizza Shuffling U.S. Operations Brass
New York City Forcing Calorie Counts On Menus
Apple Defies Slump, Reports Strong Sales, Profit
'Good,' 'Quiet' Are Marketing Keys Now, Says Analyst
Council: Customer Affinity Is New B2B Marketing Measure
Unilever Updates Butter Campaign With Wry Look Back Campaign Offers Sense of Empowerment
Marketing Daily - Tuesday, Jan. 22, 2008
Domino's Adds Online Elements To New Campaign
Domino's Delivers An Experience
P&G Invites Consumers Into Bounce Ads
Marketers Ready To Address 45% Of Super Bowl Audience
Supreme Court To Hear 'Light' Cigarette Case
Organically Grown Signs Licensees
Hardee's Reprises Hillshire Farm Sausage
NPD: 'Guitar Hero' Sets Industry Record
Consumers Less Reliant On TV, More Reliant On Inserts
Analysts Seek 'Aha!' Moment In Super Bowl Advertising
Mintel: Taste For Imported Beer Strong, Growing
O'Charley's Campaign Puts Its Brand On A Roll
Marketing Daily - Monday, Jan. 21, 2008
Italian Trade Panel Taps Rossellini For Campaign
Nike Promotes Cook To Head Of Jordan Brand
Pizza Hut's New Ad Encourages Kids To Vote
Sizzler Offers Californians Steak Dinners For One Cent
Target To Sell Home, Baby Items Line
Tastykake Launches New Low-Fat Line
Wal-Mart Dials 1-800-Contacts, Orders New Pair
Nintendo Launch Party Boosts Marketing For Retailers
New Anti-Smoking Ads Turn Marketing On Its Ear
Trendspotting: Fashion E-Tailing Gets Personal
Marketers Make Friends With Savvy Online Consumers
Marketing Daily - Friday, Jan. 18, 2008
McDonald's Ends Report Card Advertising
As Luxury Brands Sputter, Saks Tests New 'Off 5th' Concept
Pepsi Plans Super Bowl Campaign For G2
United Negro College Fund Rebrands Self
Pepsi's Naked Juice To Be Sold At Starbucks
Kelly Ripa Partners With Ryka
Domino's Challenges Consumers To Create Perfect Pizza
Heidi Klum, Diet Coke Pair For Disease Awareness
Cohen To Head Consumer Marketing At Condé Nast Pubs
BK Creates, Fills Inclusion, Talent Management Job
AMA Broadens Definition Of 'Marketing'
American Eagle Expands, Plans Online Kids Store
Unilever Targets Young Women Who Watch Super Bowl
Early Marketing/R&D Integration Key In Drug Launches
How Do You Market Open-Source Applications That Are Free?
Consultancy Mines Data To Develop 'Vehicle DNA'
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