Marketing Daily Editions for April 2008
Marketing Daily - Wednesday, April 30, 2008
Orbitz Calls Car Rental Suit Lacking In Merit
Avon Sales Up, Despite Weak Results In North America
Avon Sales Up, Despite Weak Results In North America
Top 10 Coolest New Cars Under $18K
Wal-Mart Offers To Cash Stimulus Checks - For Free
Google CEO Foresees Advertising, Technology Cozying Up
Makers Of Large Vehicles Just Can't Keep Truckin' On
As New Media Grow As Marketing Tools, So Do Metrics
VW Takes A Stab At Polling To Engage A Younger Consumer
Domino's To Do Some Heavy Lifting To Buoy U.S. Sales
Marketing Daily - Tuesday, April 29, 2008
James Edmund Datri Is New AAF President/CEO
Don't Count Print Out Yet
Alamo, National Sue Orbitz, Alleging Damage
Larry Nusbaum Returns To Ronco
Papa John's Intros Six Specialty Pies
BMW Goes All Out In Manhattan For X6 Crossover
Harley Revs Up Female Rider Initiative Ads Announce Expansion To New Vehicles
Marketers Turn Vacant Storefronts In Mall Into Ad Venues
Charles Schwab Reaches Out To Gen X With Resourceful Site
Cerveza Tecate Boosts Presence In Boxing Arena
Mobile Marketing Association Tackles Video, TV Guidelines
Branded Entertainment Offers TV Ad Bonanza
Marketing Daily - Monday, April 28, 2008
Scotts Miracle-Gro Products Get Yanked
John Burbank Named Nielsen's First CMO
Screenvision, Dodge To Tout Latter's Crossover Vehicle
AT&T Goes After Digital Music Lovers Where They Live--Online
Top 10 QSR Brands
New Subaru Campaign Takes Aim With Cupid's Arrow
Consumer-Generated Heinz Ad To Air On Cable, At Six Flags
Generics Market Heats Up As Patents Keep Expiring
As FTC Revisits 'Green' Definitions, Some Predict A Crackdown
Marketing Daily - Friday, April 25, 2008
Western Union Taps Eric S. Jackson To Head Communications
Ford Posts Surprising Gains In First Quarter
Consumers Cut Back On Everything But Driving, Study Finds
Coca-Cola's Minute Maid Expands Juice Line
Pizza Hut Debuts Online 'Virtual Waiter'
How Gas Prices Affect Shopping Habits
Group Asks Burger King To Pull 'Iron Man' Kids' Meal Toy
Even The Rich Feel Pinched, Await New Presidential Leadership
KFC Embeds 'Secret Image' In TV Ads, POP Posters
Newspaper Ads Spur Web Activity, Say NAA, Google
Marketing Daily - Thursday, April 24, 2008
Starbucks' New Brew Lacks Bite
ABC Promotes Jerry Daniello To SVP/Integrated Marketing
Amazon Sales Jump 37%, Better Than Expected
Esurance, Warner Bros. Team For 'Speed Racer' Promo
Schering-Plough To Continue DTC Marketing Of Vytorin
Bud Light Official Beer Of Fiesta Atlanta
High Gas Prices Have Consumers Looking At Motorcycles
Gen Y Meets Duran Duran: Unilever Remakes '80s With Pussycat Doll
Analysts Looking For More On Microsoft's Online Ad Biz
GoldSpot: Interactive Ads Work Best On Mobile TV
Marketing Daily - Wednesday, April 23, 2008
'Adweek' Names Fahey Publisher/Editorial Director
P&G's Gillette Launches Fatherly Promo
Burger King Launches Mobile Game
Audi Ties R8 To Promotion Of 'Iron Man,' Due Out May 2
Top 10 Most Powerful Brands
Shoppers Plan To Cut Back On Mom's Big Day
AT&T Rings Up Profit As Land Lines Turn Cellular
Ford Leverages Model T Centennial To Celebrate Ford
Restaurants May Gobble Up Tax Rebates, Study Finds
WD-40 Puts An End To The Lost Little Red Straws
Marketing Daily - Tuesday, April 22, 2008
Pepsi's Tropicana Intros Premium Lemonades
'Repackaged' AirTran Plane Marks Patrick Indy Win
American Airlines, Nokia Team On Sweepstakes
Starbucks Launches Earth Day Promotion
Nike Risks Viral Backlash With Kobe Video On YouTube
Nestle's Q1 Sales Up 6% After Price Hikes
Marc De Grandpre Joins Purple Beverage As VP/Marketing
Sears, Kmart Offer 10% Bonus For Stimulus Shoppers
Unilever's Country Crock Launches 'Small Changes'
Campbell's Pepperidge Farm Expands To Panama
Top 10 Retailers
Hybrid Cars Are Selling Like Hot Cakes, Study Finds
WOM, Banner Ads Support Disney Radio's Mobile Version
Ford Easing Off Sync Accelerator, Focusing On Innovation
Glaxo Taps George Jetson To Speak For Tums QuikPak
Marketing Daily - Monday, April 21, 2008
HP Inks Deal With Agency On Marketing
Golfer Michelson Stars In Crowne Plaza Spots
Quikrete Launches National Campaign
Citigroup Earnings Down, Jobs Cut
Top 10 Brands That Get Most WOM*
New Sony Campaign Will Tell 'Knowledge Transfer' Story
Brands Are Big Word-Of-Mouth Topics Among New Moms
John Hancock: Media May Change, But Not The Message
AT&T Dangles Olympics Trip In Online, Mobile Campaign
Study: Green Shoppers Gullible And Confused
General Motors Bundles All Brands Except Chevy, Saturn
Marketing Daily - Friday, April 18, 2008
General Mills Debuts Gluten-Free Rice Chex
American Express CMO: 'Go From Disrupting To Empowering'
Advocacy Is NOT A Media Buy
Focalyst: Baby Boomer Misconceptions Die Hard
Corona Breaks New Creative For 'Cinco de Mayo'
P&G Unit Chief Lights The Way To Entertained Consumers
Loving Leftovers: Food Prices Change The Way Americans Eat
Userplane CEO Reflects On Potential Yahoo/AOL Merger
Marketing Daily - Thursday, April 17, 2008
McDonald's EVP/COO Joins Monsanto's Board
Burger King Makes Kids' Meal Greener
Bank Of America Launches Art Exhibition Program Creates B2B Unit
Redken Launches Online Network For Salon Pros
Unilever's Dove Refreshes Consumer Web Site
Borders: Books, Plus Plenty Of Digital Options
What If They Hand Out Stimulus Checks, And Nobody Shops?
Top 10 Beer Brand Performers In 2007
AT&T Campaign Seeks To Change Parent-Teen Cell Phone Convo
No Tomato Cans Here As Pizza Rivals Go Mano A Mano
Hilfiger, Sony Create Web Channel For Jam Sessions
Marketers Take More Targeted Approach To Selling Rx Drugs Now Offering Crystal Ball On Vehicle Prices
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