Marketing Daily Editions for June 2008
Marketing Daily - Monday, June 30, 2008
Making Analytics Work
Coca-Cola Launches Full Throttle Coffee
Toyota Steers Camry Toward Black Women Via AOL Channel
Kellogg Dangles NYC Trip In Hydrox Cookie Contest
Matsushita Changing Name To Panasonic
Valassis Bows 'RedPlum Gas Card Giveaway'
Virgin Mobile's Helio Buy Will Bring Youth-Focused Services
110 Million Pounds of Hot Dogs? Only in America, Kids ...
Edmunds: June Sales Down; Full-Year To Go Under 15 Million
Cartier Comes To MySpace -- With Love
Marketing Daily - Friday, June 27, 2008
Anheuser Agrees To Discontinue Tilt, Bud Extra
Nike To Sponsor USA Basketball Documentary
Jim Beam To Showcase Others With 'The Stuff Inside'
Top 10 Sweatiest Cities
Shell To Open Hydrogen Refueling Station
Suzuki To Pass On Detroit Auto Show
Domestic Vehicles Draw More APEAL In J.D. Power Survey
Dunkin' Donuts Plays Hardball In Latest Campaign
Ketel One Brand Promise Highlighted As Partnership Takes Off
As Baggage Gets Emotional, Marriott Offers Ship-Ahead Perk
Marketing Daily - Thursday, June 26, 2008
Doubletree Hotels Offers Free Cookies
Top 10 Cities With Least-Green Drivers Buys
Smart USA Delivers 10,000th Smart Fortwo
Southwest Targets Tomorrow's Professionals Via Games
Vienna Beef Intros All Natural Franks
Kodak, PGA Tour Create Kodak Challenge
Rolex, Partner For Wimbledon
P&G's Luvs Posits Savings In New Campaign
As Consumers Sharpen Scissors, Coupon Firms Merge
Former Attik Head Named Dentsu SVP
Aggressive Marketing Helps General Mills Beat Expectations
New Toyota Campaign For Scion Is A Labor Of Lava
Abbott Labs' Online Effort Addresses Teen Rx Abuse
New-Car Shoppers Reconsidering In Light Of Gas Prices
As Slump Lingers, JCPenney Cuts Spending Plans
Overexposed: Kids See Too Many Alcohol Ads On Cable
Marketing Daily - Wednesday, June 25, 2008
Cannes Award Leads To Questions On Originality
Paul Fuegner Heads Marketing At Marani Brands
Bargain-Hunting Consumers Push Kroger To Record Earnings
Jolt Renames Alaska Town For Summer Solstice
Gore-Tex Maker Launches Summer Campaign
Nike 6.0 Launches Mashup Campaign
Top 10 Cities With The Greenest Drivers
Ford Pitches Lincoln MKS To Younger African-American Crowd
Corona Expands Outreach To Full Latino Audience
Wall-E Video Game Promotes Release Of Eponymous Film
Jack In The Box Offers Free Tacos With A Gas Receipt
China To Leapfrog Japan In Retail Sales By '12
Marketing Daily - Tuesday, June 24, 2008
Malaysia To Get 100 Papa John's Restaurants
Jim Beam Backs Wrigley Field Name Retention
Ford Backs Keith's 'Biggest, Baddest Tour'
Doh! Duracell Bows Museum Of The Obvious
Unilever Butters Up Voters For 'Spraychel' Election
Consumers Look Beyond Industry To Size Up Company Reputation
Top 10 Reputable Companies
Nestle Purina's Alpo Looks For New Face With Video Contest
Studios Should Boost Marketing For 3-D Movies
Macy's Bikini Breakthrough: Undies With Anti-Cellulite Cream
Survey: Consumers Unsure About Hybrid Technology
Hyundai Sets Off For Luxury Market With Genesis
Marketing Daily - Monday, June 23, 2008
'New York Times' Names VP/Advertising
Arby's Inks Deal For 35 New Openings
Former Kia Marketing Chief Joins Gallup
Happy Birthday, Sis
Sharpton Probe: Added Complication For Pressured Anheuser
Shoe Industry Steps Up For Flood Victims
Will Women Relish Their New Role As Chief Thrift Officer?
Top Brands Leverage Hands-Free Cell Phone Laws
Ford Cutting Way Back On Production, Postpones F-150 Launch
MedeFile Leverages Disasters To Show Need To Keep Records
AT&T Gains Pole Position In Warped Tour
Marketing Daily - Friday, June 20, 2008
Kia To Bare Soul During Vans Warped Tour
Bank Of America Launches Olympic Campaign
Celtics' Garnett Stars On New Wheaties Box
Caribou Coffee Marks Summer Start With Giveaway
Up Close And Personal With The World
Adidas Sues Wal-Mart For Stealing Its Stripes
Nissan Inks Deal With Rodale To Showcase Maxima
FCC Is Urged To Clamp Down On Product Placement
Nestle Waters, Others Offer Midwest Disaster Relief
Circuit City Posts Expected Loss, Adds High-End Brands
Brands Help Hot Rod Group Build On Heritage
Marketing Daily - Thursday, June 19, 2008
CKE Restaurants To Open Carl's Jr. Eateries In China
Take That, Manolo! Louboutin Is No. 1 Luxury Shoe
McDonald's Marks Big Mac's 40th With Jingle Contest
KFC Debuts Political T-Shirt To Benefit Scholars
Face It: M&M's Adds New Innovation
Hershey Rolls Out 'Cash 4 Gas' Promo
Top 10 Companies By Ad Spend In Q1'08
Top 10 Companies By Ad Spend In Q1'08
Amusement Parks Hope To Benefit As Low-Cost 'Daycations'
Mighty Leaf Tea To Get Star Treatment
Chase Pitches Hispanic Consumers With New Campaign
CMO Council Survey Finds Inertia Among The Ranks
Cardo Systems' Online Video Creates Urban Legend Marketing
Marketing Daily - Wednesday, June 18, 2008
Interbrand Lists Top Canadian Brands
Top 10 Category Spending In Q1 '08 Vs. Q1 '07
CKE To Open Hardee's Eateries In Pakistan
Bank Of America Intros Military-Themed Products
Ford Pitches Flex Via 'Band From TV' Deal
Hershey Hikes Ad Spend For New Consumer-Centric Strategy
Heinz Taps Chris Warmoth For EVP/Asia Pacific
LG Dangles 50Gs In National Texting Championship
Soccer's Beckham To Reappear In Armani Underwear Ads
Best Buy Bucks Trend, Gains Record Market Share
Amana Goes After Champagne Tastes, Beer Budgets
July 4th Fizzle: Gas Prices To Keep Consumers On Short Leash
Marketing Daily - Tuesday, June 17, 2008
Allstate To Acquire Partnership Marketing Group
ANA Adds Digital Media To Multicultural Excellence Awards
A Paler Shade Of Summer: Bronzer Sales Slip
Wynn's Extends Web Site Toward Consumers
Smucker Bows Family-Oriented Contest
Ad Spend In Q1 '08 Vs. Q1 '07
Pepsi's Gatorade Hires CMO
Dippin' Dots Dangles Trip To Iceland
Don't Let Downturn Fool You: Tesco, Wal-Mart In Upscale Duel
A&W Gives Away Root Beer Floats
Cold Stone Creamery Celebrates Two Decades
P&G's Pampers Launches UnderJams For Night
Virgin Mobile Invites Consumers To 'Book The Band'
Gen X Is More Than The Sum Of Its Parts, British Firm Finds
Campari Expanding, Enhancing Multi-Pronged Arts Sponsorships
Study: Increasingly Savvy, Travelers Investigate, Buy Insurance
Healthier Eating Takes Hold; Economy Makes It More Challenging
« Previous Entries