Bank Of America Launches Olympic Campaign

  • June 20, 2008
The program touts America's Cheer and U.S. Olympic Team Banking--and includes a new national television commercial, as well as print, radio, online and point-of-sale advertisements.

The effort, via BBDO New York, features images of Americans showing their patriotic fervor for Team USA, with a voiceover that enlists America to "cheer your head off with America's Cheer dot-com and the U.S. Olympic Team will hear you all the way to China."

The campaign also touts U.S. Olympic Team Banking, including U.S. Olympic Team-branded checks and Visa Check Cards and credit cards.

Ads launch Saturday on NBC's coverage of the U.S. National Team Trials for Diving. Thereafter, the new campaign will continue to run leading up to and during NBC's national broadcast of the Beijing 2008 Olympic Games and on NBC affiliates around the country in Boston, Charlotte, Chicago, Los Angeles, Miami, New York, San Francisco and Washington D.C.--Karl Greenberg



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