Marketing Daily Editions for 2008
Marketing Daily - Friday, July 25, 2008
CSPI Chides Girl Scouts For DQ Drink
Rapper Sues Taco Bell
Who's Eating At Fast-Food Restaurants?
OfficeMax Puts Power Of Penny To Test In Campaign
Packaged Facts Finds Kids Take Lead On Green Purchases
American Express Expands 'Members Project' Parameters
Strong Sales Of TV Converter Boxes Boost Radio Shack Results
American Express Sponsors AOL Music Tour Site
Marketing Daily - Thursday, July 24, 2008
Crown Royal Offers Indy Spectators Rides Home
Carl's Jr. Offering Hamburg-Sized Breakfast Sandwich
Jesse McCartney Is In Bongo's Fall Advertising
Hershey's First Half Achieves Targets
Will Smith: The Brand
Back To School: Parents Shop Earlier; Teens Cut Way Back
Anheuser First-Half Performance Validates Strategy, Execs Report
Duracell Spot Leads To Sales Spurt For Featured Product
PepsiCo Has Strong Q2 Despite N.A. Beverage Declines
JC Penney Reaches For Teen Market On New Social Site
Marketing Daily - Wednesday, July 23, 2008
McDonald's Invites Votes For Crew Talent
Return To Profitability
Strong Overseas, Domino's Struggles At Home
Reebok Launches New Campaign With 20 NFL Players
Staples Goes Co-ed With Bed Bath & Beyond Tie-in
Fitch: Big Beverage Company Growth Lies Overseas
AT&T 'Buddies' Reprise Roles For TV, Broadband Services
Finicky Younger Generation Tests Banks' Strategies
Nielsen: Global Ad Spending Up, U.S. Flat
Marketing Daily - Tuesday, July 22, 2008
Yoplait Light Adds Flavors To Line
Deloitte: Back-To-School Slump Predicted
McDonald's Offers Spy Gear In Happy Meals
Jennifer Connelly Signs On At Revlon
An Ad Man On 'Mad Men'
Libby's Campaign Encourages More Family Dinners
Discover Positions Self As Stretched Consumer's Ally
Sara Lee Agrees To Change 'Whole Grain' Label
T-Mobile Makes Its Point In Distinctly Different Ways
Sobieski Vodka Readies First Major Consumer Campaign
Marketing Daily - Monday, July 21, 2008
Saturn To Owners: Kiss My Astra
Who's Making What?
Luxury Shoppers Migrate Toward The Web
Marketing Departments Understaffed, Too Many Move On Quickly
Mattel Sales Ride 'The Dark Knight' Headwinds
Economy Spurs Faster Retail (Vs. Food Service) Coffee Growth
Used Compact Cars From '90s Going Like Hotcakes
Mercedes Dives Into Swimwear Show In Miami
Coke Launches Tour With Hip-Hopper Lupe Fiasco
Marketing Daily - Friday, July 18, 2008
FDA Lets Tomatoes Off The Hook
Mars Celebrates Milky Way's 85th Anniversary
Peroni Launches New Ads On TV, Cable
Use Of Internet Coupons Up 83%, Firm Says
Drivers Happier With Dealership Services Departments
Suzuki Taps Siltanen & Partners For AOR
Logo Change: A Kinder, Gentler, Cooler Wal-Mart?
Sony Campaign Illustrates Technological Birth Process
Nike Kicks Off Sneaker Smackdown
Oil Economist Gets Warm Welcome At Motor Press Gathering
Air Travel Means Endless Ads For Captive Audience
Marketing Daily - Thursday, July 17, 2008
AT&T Loses Wendy Clark In Move To Dallas
More Marketing Agony Of Defeat In InBev/A-B Deal
Top 10 Best Places To Live In America
Jewel-Osco To Test 'Urban Fresh' Concept
Mars' Combo Snacks Dangles 'Mancation'
Minute Maid Puts U.S. Olympians On Packaging
IMAX Enjoys Integration In 'Dark Knight' Marketing Plan
Wal-Mart Offers Green Gold, Launches 'Traceable' Fine Jewelry
State Farm Puts The 'Peace, Love And Drive' In Car Insurance
Airlines Miss Branding Opportunity In Poor Economic Clime
Iconix' Candies: Back-To-School Gets 'Wake Up Call'
Marketing Daily - Wednesday, July 16, 2008
GM Slashes Marketing Spend In Bid To Stem Losses
Pepsi Bows New SoBe Life Water Lizards Ad
M&M's Extends 'Inner M' To Hispanics
Friday's Debuts Guest Recognition Program
P&G Names Pritchard Global Marketing Officer
Cigna Campaigns To Redefine Industry And Its Mission
Who's Buying Blank CD/DVDs?
Universal Capitalizes On Video Games To Market 'Mummy'
Second-Generation Americans Reshaping U.S. Palate
Sears To Teens: This Is Not Your Parents' Department Store
Marketing Daily - Tuesday, July 15, 2008
New Era To Uncap DC Comics Collection
Mountaineer Signs On With Eddie Bauer
CVS, Kodak Ink Deal For Photo Books, DVDs
Coty Partners With Opera Legend To Unleash Fragrance
InBev's Bud Deal Unlikely To Change Branding Tactics
Kimpton, 'Cooking Light' In Joint Promo
Jack In The Box Intros Cheesy Macaroni Bites
Has DTC Advertising Reached The Point Of Diminishing Returns?
For Back-To-School, Family Values Make A Comeback
Southern Comfort Follows Its Target Demographic Online
AT&T To Back Beijing-Bound USA Basketball Team
Sharp Pulls Out The Stops For Solar Panel Campaign
Marketing Daily - Monday, July 14, 2008
Anti-Tobacco Truth Campaign Eyes Viral Effort
Top 10 Amusement/Theme Parks
Visa Solicits User-Generated Content For Olympics Effort
Verizon Connects With Consumers Through Experience
Suzuki Uses Small Vehicles To Help Push Larger Ones
Nutraceuticals May Be Nearing Tipping Point In U.S.
TNS Unveils New In-Store Metrics For Grocers
Executive Changes at La-Z-Boy
Go Daddy Goes To Canada
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