• MARKETING: POLITICS
    The Multiscreen Majority
    How many devices do you own?
  • MARKETING: POLITICS
    Electoral Math: Your Campaign In Digital
    Over the last three election cycles, the benefits of analytics and online marketing have become legendary in the political world. With Nate Silver hitting the talk show circuit, countless articles describing Obama's 2012 digital campaign, and serious analysis like "Inside the Cave," there has been an endless stream of endorsements for micro-targeting, email and online campaigning.
  • MARKETING: POLITICS
    The Motley Household
    As demographic and political leanings of the country change seemingly every two years, so does the notion of a one-party household. At one point, a single address in a database was strongly identified by one party by head of household. Now, thanks to non-nuclear families, grown children moving back home and even extended family members under one roof, the marketing challenge of The Motley Household is born.