• MARKETING: POLITICS
    Making Political Announcements On Social Media
    In a surprising move last week, Jeb Bush took to social media to announce he may run for President of the United States in 2016. While he didn't make a definitive decision, Bush has indicated that he's forming an exploratory committee to determine whether he'll run.
  • MARKETING: POLITICS
    Betting On Elections
    Two new enterprises offer online opportunities to people who want to strut their forecasting skills.
  • MARKETING: POLITICS
    Tracking Is Easy; Persuasion Is Hard
    The 2014 election cycle was all about implementing core campaign toolsets fueled by deep political data. One could argue this was the first time both parties embraced digital tools and data - the very "plumbing" of the modern campaigns - up and down the ballots.