• MARKETING: POLITICS
    Lessons Learned From NATO's Communications Team
    When the rise of digital changed the communications landscape, the North Atlantic Treaty Organization (NATO) had a problem. Like many other international organizations, their communications strategy wasn't yet used to digital systems, and they had to make a number of changes to re-calibrate.
  • MARKETING: POLITICS
    In Search of A Ministerial President
    How's this for a political marketing challenge: our latest poll asked a representative sample of registered voters whether they would consider voting for 11 declared and potential presidential candidates. In each case, there were more "would not consider"s than "would"s. Within the poll's statistical margin of error, 50% or more voters rejected the entire field.
  • MARKETING: POLITICS
    Next Up: Event Targeting In Politics
    Candidates for public office love events. Country fairs, town halls, campus visits, and, of course, political conventions. In the old days of politics (before 2008) candidates and their surrogates would even stand on street corners at busy intersections with a fist full of flyers. They mucked up traffic for 30 seconds madly dashing from car to car distributing their pledges as we anxiously waited for the light to change.
  • MARKETING: POLITICS
    Facebook Advertising Matters For Political Fundraising
    It is 18 long - and short - months before the next major election. And while it's too early to predict the winners (though many will try between now and then), one thing we know for sure is that having a sufficient war chest is imperative to campaign success.