As the preeminent figure-to-date in the 2016 U.S. presidential elections, Hillary Clinton has had a very memorable beginning to her campaign on social media. Across Facebook and Twitter, she's certainly attracted a lot of attention. But interestingly enough, she hasn't followed the same path that some other politicians have when it comes to her social strategy. Let's take a look at what Hillary's been doing.

The May 7 elections in the United Kingdom will be so close that political marketing and digital campaigning could well make a difference. Consultants and strategists will make legitimate albeit inflated claims of credit regardless. The campaign year has already been compared with 2008 and 2012 in the U.S. as likely landmarks in technological advance. But it's a steeper climb.

Have you seen the latest polls? With over 18 months to go, the candidates are queuing up. Fundraising has begun in earnest for what looks to be a marketing money fest for Election 2016.

Ted Cruz just flagged the beginning of the 2016 election cycle. With hats now officially being thrown into the ring, it's a good time to look back at what went well in social marketing at the midterms and what could be improved upon for the 2016 cycle.