Political entities are just like the rest of us. They have had to adapt to the social media age. Now, digital, generally, and social, specifically, are the building blocks of campaigns. Video, once only accessible while parked in front of a TV, is now arguably a larger and more important component of the 24-hour-news cycle as a result of always-on platforms like YouTube. Twitter, Facebook, and Instagram allow people to publish anything from anywhere anytime - often to the great dismay of the official in front of the camera.

The first headline is that, to an as-yet-unknown extent and degree of success, "GOP Joins Dems in Using Big Data."

The 2014 mid-term elections will be remembered for a lot of things: the GOP's winning control of the Senate, the apparent repudiation of all-things-Obama and the fact that this cycle was the most expensive in U.S. history. The final tally won't be complete for a while but hundreds of millions of dollars (or more) were spent over the past several months across multiple media channels.