• MARKETING: POLITICS
    How Data Affects Politics: Determining Celebrity Endorsements
    As the nation approaches the 2016 Presidential elections, the race for the most relevant celebrity endorsements has begun. While the Democratic Party has historically been savvier in gaining the backing of popular artists, musicians and actors, Republicans have struggled to connect with the country's youth in the same way.
  • MARKETING: POLITICS
    'Feelin' The Bern' On Social, But Not On The Campaign Trail
    It's impossible to deny that Bernie Sanders, the self-declared socialist senator from Vermont, has made a splash in the U.S. presidential race. With really no other challengers to Hillary Clinton on the Democrats' ticket, his rise is a welcome development to people who are fans of political competition, and, of course, to everyone in the "anyone but Hillary" camp.
  • MARKETING: POLITICS
    Coming Up Trumps Every Time
    Here are three media strategies that will keep even the most questionable quotes on the tip of people's tongues.
  • MARKETING: POLITICS
    Digital Advertising Can Increase Political Candidates' Chance to Win
    The 2016 presidential race is on and while some of the candidates may seem to be out of touch, their campaign tactics likely won't be. This campaign season we'll be seeing digital campaigns leveraged by political candidates to fine-tune target voter audiences and promote their campaigns. Republicans have realized that their use of big and self-declared data lags behind the Democrats, and both parties are looking to innovate on the digital front. This time it's all about knowing more about consumers than whether they check "D" or "R" on a piece of paper.
  • MARKETING: POLITICS
    At The End Of The First Period: 158 Take The Lead
    As the primary races move from summer into fall, the Federal Election Commission has released its report of donors to candidates running for president in 2016. To the surprise of no one, the largest donor commitments have been made by a relatively small number of businesses and families.
  • MARKETING: POLITICS
    Implications Of Facebook Data Rules On Political Campaigns
    In 2007 at its f8 conference, Facebook unveiled open access to its social graph, the map of how its users are interconnected and the information they share with one another. In fact, Facebook strongly encouraged developers to build apps on top of the social graph saying, "... any developer worldwide can build full social applications on top of the social graph, inside of Facebook."
  • MARKETING: POLITICS
    The GOP Primary And The Power Of Voter Comprehension
    With 15 candidates vying for the Republican nomination, the race to capture voter loyalty is fierce. For candidates, success means making their voices heard in what has become an over-crowded and noisy space. This challenge - the need to capture market share in an extremely finite amount of time with competition jockeying for the same attention - is not unique to the political arena. Many brands face similar challenges in their crowded markets.
  • MARKETING: POLITICS
    Political Campaigns' Spotlight Is On Quality
    Every two years, the rise of the political campaign cycle sends rifts through the advertising industry. Although disruptive to "business as usual," each cycle provides a unique time capsule of the on-going evolution of the advertising industry, which often brings into the limelight the challenges that come with change.