In the thick of a close presidential race, candidates are turning over every stone to attract as much support as possible. One big stone, however, seems to be left largely unturned. Most candidates are ignoring a sizeable and significant group: millennials. This isn't to say the candidates are not targeting them at all -- they are targeting them incorrectly.
The 2016 presidential election has garnered its fair share of publicity over the last few months. Though this may be credited more to the candidates themselves, political advertising has become more prevalent and important than ever during this election season.